How To Develop your Email Campaign Optimization

email mark

Today we are going to go over how Glabex.com was able to push its email marketing to the next level.

Email is a very sensitive and easily interruptible marketing channel. You can easily run into problems with spam filters or a quick flood of unsubscribes. Tweaking email campaigns can become a dangerously delicate situation, which makes most marketers afraid to venture into the world of email campaign optimization.

Let’s take a look how Glabex.com entered this world and came out successful!

  1. com Background

Glabex.com offers a varity of services for companies, as free product listigns nad selling tools, job positing tools, company advertising, comprehensive coupend actions and much more. Website atracts more than 6 million visits and 300,000 new registered users every year.

Glabex.com has a steady system in place of sending new subscribers a welcome email and a weekly email with the top 20 offers. But something didn’t seem quite right to the team – they felt like they could be reaching higher goals..

So what were they doing wrong?

Glabex is not Striking While the Iron is Hot

The problem is that Glabex.com was missing out on the chance to increase engagement when they had the highest odds of success.

So immediately after a new subscriber signs up, you have the opportunity to strike while the iron is hot. But the Glaebx.com welcome email does not try to convince subscribers, new users to use the service, Glabex welcome eamil just inform users about existgn free services and allows users to apply, start using such services right form email page (providien comprehensive links to websitemasters)

Why Marketers Don’t Sell When Odds are in Their Favor

So if you have the greatest odds of selling to new subscribers, why not launch a big marketing push when they sign up?

We need to keep in mind become fatigue, when email occurs your eamil too frequently, causing them to complain, unsubscribe, or mark your emails as spam.

Everyone knows what it’s like for a company to send so many emails that you finally get irritated and unsubscribe. “Just because email gives you instant access to your subscribers doesn’t mean you can email them impulsively or impetuously.

emailmark

 

Two Classic Methods For Converting Prospects into Customers

Glabex.com needs to increase engagement to increase number of users, without annoying new subscribers. But these goals aren’t unique to Glabex.

Here are two classic methods other companies have used to address these same goals:

The first method is the email autoresponder. Now this isn’t the same as an “out-of-office” autoresponder that provides people with useful informaiton by using shedules automatic email.

Some sutospender is free some are paid, but the easiest way Glabex managers use is to use simple macro which allows send emails to Gaebx users form Excel spreadsheet. Easy enough and oyu can adjust it easily.

Hereis the code of the macro you might want to use –

Here is the code of the macro you might want to use –

‘Create Outlook object
Set OutlookApp = New Outlook.Application

‘Loop through the rows
For Each cell In Columns(“I”).Cells.SpecialCells(xlCellTypeVisible)
If cell.Value Like “*@*” Then

‘Get the data
Subj = “This is the Subject Field”
Recipient = cell.Offset(0, -1).Value
EmailAddr = cell.Value

‘Compose Message
Msg = Recipient & vbCrLf
Msg = Msg & “Please review the following message.”

‘Create Mail Item and view before sending
Set MItem = OutlookApp.CreateItem(olMailItem)

 

Let us know if you have any questions we will be heappy to help you. (Glabex team)

Always before prospects are willing to purchase his infoproduct, he has to educate them about how valuable white papers are for generating cheap leads. In order to do that, Glabex provide users with the white papaers with the bsuienss development tips, usng the same method. Then Glabex sends pre-written, follow-up emails automatically on a set schedule.

 

An autoresponder excel macro (see code above) campaign can include any number of messages scheduled to be sent out over any period of time you specify. You also can restrict “send time”. For example, you could specify that subscribers only will receive your emails during business hours, which ups the odds that they’ll actually read them. (some morecustomization is needed)

The content of these emails is static, meaning it never changes. Every new subscriber receives the same series of emails with the same content. Which can be borrrowed from the website or provided my marketer.

The second method is to create dynamic content. Unlike static content, dynamic content changes frequently.

g-commerce1

The Glabex.com Hybrid Method: A Series of Welcome Emails with Dynamic Content

Glabex.com combined both of these classic methods, the email autoresponder with static content and dynamic content, to strike while the iron is hot.

The marketing department set a goal to increase revenue by encouraging new subscribers to make their first purchase sooner.

To do this, they first stretched their welcome email into a six-part series, similar to an autoresponder.

But what about catching subscribers off guard and fatiguing the email list?

To prevent those problems, the first email in the series alerts subscribers to the coming messages, so they know what to expect. It tells them they can expect to receive special offers for food and other deals for the next six days.

Coupon for discount

Coupon # O-71X592947J312151S

Hello Alex,

You just received a Coupon from BestSEllersUS Inc, which allows you to by Sumsung Galaxy with 50% discount.

Product Details

  • Samsung nexus 5
  • Sold by BesSellersUS Inc
  • Quantity: 1

 

Then, Glabex.com monitors data analytics for open rates and unsubscribes to make sure their new subscribers aren’t unhappy.

Also, because their discount deals don’t last forever, they couldn’t create an autoresponder with static content, so they made the content dynamic. Their welcome emails feature the most popular discount offers at the time.

The result? Using this method, Glaebx.com increased revenue 23%. Open rates for the team’s newsletters increased 66%.

And best of all, the team increased revenue and engagement without increasing customer complaints.

Taking It to the Next Level

By sending daily emails to new subscribers for several days, Glabex.com took steps toward becoming an email-centric daily deal/product marketing tool. Groupon and LivingSocial are two exemplars.

One way they could expand is by sending daily offer emails to all of their subscribers on an ongoing basis, rather than sending weekly emails.

There are plenty of examples of email-centric daily deal providers that focus on various niches or markets. One example is EasyCandy, which partners with local businesses to offer a limited number of unique deals for their readers, such as discounts, exclusive perks, and custom packages.

Switching from weekly to daily deals might require more resources, such as hiring additional business development employees to source more deals or hiring more writers to create dynamic content. But it might be a worthwhile move. Groupon’s market cap is still 4.7 billion dollars, despite the stock price falling a lot since the initial public offering.

The best thing, is that you manage and anvigate you marketing campaing using Glabex tools for free of charge, it might soaung byest, btu try Glaebx Couponed campign with sofisticated marketing tools and you wil see how easy and fun your marketing can be. No need to higer marketing agency or pay extra for promotional service.

Using email marketing tactics is a great way to try strategies with a proven track record. Nevertheless, what works for one company won’t necessarily work for another, which is why testing on your own audience is critical. Mix and match proven strategies, and always be testing.

Try Glabex Now

 

Advertisements

Involvement: is this all we need to win customers?

Featured Image -- 318

One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign
Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

  1. Involved contacts

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

 

  1. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

 

  1. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

 

  1. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

  1. Involvement is not a goal of marketing

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

 

g-commerce1     CREATE YOUR BUSINESS PROFILE on Glabex

MAKE YOUR BUSIENSS HANDS FREE

Have you ever thought about having an online presence as a small business owner?

 Once I started my business, I asked myself the following questions:

Once I started my business, I asked myself the following questions:

  • What is actually having an online business presence means ?
  • Why my business need a proper online presences ?
  • How it will effect the way I do business ?

 Online Presence Means

Just the tools we use to do business online are different due to the new technology.

In current environment online presence means having at least the following:

  • Business web site;
  • Blog;
  • Facebook Page, Twitter Account;
  • Online Store

Please note result depends how well you use these tools

  • Only Having online presence only will not generate business for you. It is just like opening a high street shop does not guarantee that you will get business. New business generation depends on how well you market your shop online or offline.
  • Therefore, customers are getting more and more demanding and want to interact with the businesses using new communication tools before they decide to buy. For this you need a two way communication tools such as website with a blog and social media properties.

 

Why Small Businesses Need Online Presence

  •  World has changed whether you accept it or not.
  • Nowadays customers want to see what other people say about any business they are going to do business with.
  • This is not possible to find out from phone directory or yellow pages alone.
  • Therefore, people find businesses online and like to check reviews before deciding to do business with any one.

 

How It Will Effect Your Business

Online presence give you the freedom to sell potentially across the globe as long as you can deliver.

Some of the benefits of having a good online presence

1. Power to sell more through another powerful channel;

  1. Potential to sell all over the world;
  2. Social Media tools help word of mouth marketing;
  3. Potential of make a system and sell on auto pilot;
  4. Low operating expense compare to brick & mortar business.

 

Business owners like you are busy people

  • Not time for posting in dozens of social media platforms..
  • No time for organizing online stores..
  • No time for charting with customers and replaying on reviews..
  • No time at all!

 

Glabex business tool!

  • It is free!
  • Easy to set up your professional business presence;
  • Integrated Marketing Tool, which focuses primarily on the business development;
  • Social Sync Tool allows to manage your social marketing from one place with on click!
  • Ecommerce Platform !
  • Centralized customer communication tool!
  • Professional Media library!

 

CREATE YOUR ONLINE PRESENCE ON GLABEX

LIST YOUR PRODUCTS & SERVICES

CREATE COUPONS

Formulas that effectively measure social network involvement

Formulas that effectively measure social network involvement.

What does an indicator such as “level of involvement” measure?

As far as social media, analytics is a relatively new area.

It is important to accurately represent measuring techniques as calculated by specific indicators.

For example, let’s take one of the key indicators: taking into account user interaction with a Facebook page. What does it measure? General definition states: “The level of involvement shows how fans interact with your content.” What does mean practically? For example, if your level of involvement is 0.02%, does this mean that only 0.02% of your fans somehow interact with your content?

If you look at the most common formula, they do not measure involvement accurately:

1st

The first problem:

It does not account for all interactions. Don’t you think that there is something missing? What about the videos and photos, or click on links? Are these actions not also a big part of the involvement?

For example, for brands in fashion, e-commerce, or even auto manufacturers these actions can be among the most important and make up 80% of all interactions. But in this formula, these actions are not taken into account! And then we shouldn’t be surprised that the level of involvement of the fans does not exceed 0.2%.

The second problem:

The formula is based only on the number of fans. Brands need to focus on engaging their audience, rather than the number of fans their page has.

Facebook is a great field for viral marketing (to convert friends to fans), and should not focus on the number of fan pages themselves. Especially when you consider that about 84% of the fans have never even seen your content.

Let’s compare two pages

2nd

Which one can be considered the most effective?

The second page seems to be as it has twice as many fans and more interactions. But this is not true. Let’s use a different metric.

3rd

If you measure the level of involvement by calculating the number of fans, it means you are trying to hide the truth: is the user who sees your content a fan? Do you really care about this? At first glance, the page with the worst parameters, but with the most shares, as well as with the fans who have many friends will work much better than a page with fewer fans and more interactions, but the coverage is poor. The presented formula should determine how well your content attracts users, but it does not. It does not take into consideration users who will not be able to access that content (and if they do not see it, they can comment or “like”). Moreover the formula does not take into account those who actually interact with your content.

The third problem:

The formula brings down everything: fans, and non-fans. it is like comparing apples and pears. The formula mixes the results of fan and non-fan actions. This approach creates a more favorable level of involvement. To be precise, the formula should count all “Likes”, comments, shares and views by all non-fans as well.

The fourth problem:

The formula gives preference to pages which contain more content. If you want to increase your level of involvement, you have to post more often – it’s very simple, and most importantly, it works: 1. You will reach more fans – this means that more people will see your content and this may increase your leads. 2. Each user (no matter whether they are your fan or not) will have more opportunities to “like” your content and share it too.

The Fifth problem:

The formula doesn’t measure users, but their interactions.

4th

We want to understand how our fans interact with the content, but we do not measure unique visitors – we measure only the number of interactions, such as “Likes” or “Comments” and shares.

The SOLUTION:

When you use this formula, you get an exact idea of the interaction from fans or users, and when your content works. Publishing useless content leads to the ridiculously low level of involvement. Of course, this formula can be useful, for example, from the point of view of comparison with your competitors, even if it is somewhat biased.

But in my opinion the level of involvement has nothing to do with engagement; rather it calculates a “level of activity.”

The following formula can measure engagement:

5th

This formula has a number of advantages that make it more accurate:

• It includes all types of interaction: viewing photos and videos, clicking on the link and so on, not just likes, comments, and shares It compares the involvement of both fans and non-fans;

• It includes only those people who have had a chance to see your content (and, therefore, interact with it.);

• It does not include the impact of the frequency of publications. And most importantly, this formula gives the answer to the question: “Does my content encourage involvement or not?”

AS well using this formula you can improve your SEO.

With this formula, your level of involvement will reach 30%, 40, 50% or even more.

Read also

Selling Online: How much will it Cost Me?

Facebook Ad Tips

Social Impact Measuring

izWiseMetrics Research and Glabex.com Research

History of Ads. Reality and Future of Advertising

Reality and Future of Advertising
Image

Here we are trying to discover the history of advertising development and marketing itself. At the end of the article we will discuss the future of advertising.

Over the last couple of years, the marketing industry has undergone several significant changes, mostly related to the shift in digital technology. Many people claim that the world is changing, technology is improving, but advertising techniques stay the same: we have the same media, radio, magazine commercial and outbound advertising. We are not going to refute this, but the changes we are going to discuss here are in another area. We will discuss the process of an adverting evolution as a means of staying competitive.

Advertising is considered to be very effective form of marketing and the greatest tool for lead generation. But lately, the effectiveness of advertising has been decreasing. Moreover it is hard to monitor interdependence between advertising campaigns and its effect on business. This is thanks to advertising changing and also because of shifts in the market. From 50s, advertising has undergone many changes.

Image

The first changes included TV appearances and mass communication development. At this time, advertising had the greatest impact on the audience. Its success was thanks mostly to the lack of competitiveness on the advertising market. To whole demand on advertising products was unclear Bck to 50s demand exceeds supply.

Image

The next step, with the growing competitiveness, was the change of approach to how good were produced and marketed. The new marketing approach, which differed from the previous approach (let’s call it the sales approach) can be seen with product development. With the sales approach, the first step is to develop the product, using existing industry capabilities, and only then to find customers for this product.   Marketing takes the opposite approach, it begins with  market research and customer needs, and only then we find the product development stage. By using marketing, the concept of advertising is utilized to get the competitive advantage. The concept of such advertising is simple: with growing competitiveness on the market, people are looking for products that suit them, so the advertising should promote the advantages products provide to consumers. This approach helps companies to lead have a competitive edge.

And the market is developing all the time, therefore the competitiveness is increasing, and companies are adjusting to new levels of market and new rules of competitiveness.  In these markets, the marketing concepts no longer work, as it becomes impossible to produce advanced products, as competitors are always ready to copy your products.   

Obviously, marketing itself is developing and improving its concepts, which allow us to push competitive levels to the new heights. That’s where branding comes in.  When creating competitive products based on functionality or technological advantages becomes impossible, the competitiveness itself shifts to the emotional areas i.e. how do consumers feel about the products? Marketers learned how to created product associations, that how marketing impacts people’s preferences on a new level, rather than logical comparison of two products. Such emotional associations allowed producers not only to drive successful campaigns but also to increase prices on well-branded products. Branded products, accordingly customers’ attitudes brought much more pleasure and satisfaction. They were perceived as having more value over products with unknown brands. The appearance of branding in the 70s-80s brought another revolution into advertising business; new formats of advertising and marketing approaches to bring back the effectiveness of marketing campaigns.

Now we are now at the stage when competitiveness moves to the next level, while the advertising concepts remained in the same place. 

First of all, we need to understand what we need advertising for. According to Wikipedia; “Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. In other words advertising is the source of media, which should spread the information about the product, service etc. In that manner to persuade the audience to take some action. During the whole history of advertising, the total concept of advertising remains the same, while the competitiveness is shifted from the product area to advertising itself. Now there so many different advertisements around us, that it becomes impossible to get all this information. Advertisers do not know how to reach audiences. In this case the work of developing products or services can be successful only when markers can reach their audiences.”

Before we offer a solution, let’s check the existing methodologies:

The first method is corporate ethics, or brand ethics where a Company is following it’s principles. The company image increases dramatically, as its customers and audience can see it taking care of social responsibilities, or when it acts ethically. For example; a company can become environmentally friendly, improve its ecological impact, or produce only organic products. The company can also choose to be patriotic and to keep all production facilities in the country of origin or hire only citizens instead of cheap foreign labor. While these ethical approaches are admirable, but they may cost too much.

Moreover this strategy could be limiting in terms of creating a highly competitive atmosphere with limited access to the information, company overviews or products. These kinds of companies could be easily outrun by more competitive adversaries who do not care about the environment and focus on providing cheaper products.  

Another approach is through the community and social networking. This approach is to disseminate information via word of mouth. There are some advantages of this approach, like creating customers who are more loyal or utilizing the strength of a friend’s recommendation.

 But there are several issues with using social networks. One issue which we have already covered is that you have no control of the message that is passed from one user to the next. People are speaking about their private business rather than your product/service.

The second issue is that people are not ready to discuss all products with the same enthusiasm. 

Some of your products will be more popular than others. According to statistics, the least discussed products on social networks are beverages (especially non-alcohol), luxury goods or personal cosmetics or drugs. 

The main issue here is that people usually only discuss well-known brands. According to the research, approximately 47% of brand discussions center on advertising. This means people are discussing commercials rather than products. Imagine how long the majority of social media users have to wait to hear news about new iPhone without commercial?

The third issue is involvement. Involvement is the consequence, but not an independent event. People are involved in the discussion or issue or commercial because they are interested and they seek out this kind of information. It is important to understand how involvement evolves in order to use it.

We consider that the main decrease in the effectiveness of the commercial is the lack of audience attention. People just lose interest in commercials, but we need to find ways to get that attention back.

 To fully understand this principle we have to analyze the history of commercials.

The history is significant because we can see that advertising is more about explaining the value of the product/service to the customer from different prospectives. In the beginning, it is the simple functionality and competitive advantage, while later on it’s the branding, image, style, options, customization, personal orientation, and mix of styles. Any product that becomes more and more complicated in in terms of value, functionality, brand positioning and advertising is following this trend. Nowadays, advertising isn’t adding value to the product; advertising is part of the product or service, and sometime it is the most significant part.

The idea is clear, if the advertising is valuable to the audience, the audience will pay attention to it.

So advertising is not something we may or may not to include, it is necessary and it is the most important part of your product. 

Modern market is very hectic and moreover it is diversified, which means advertising should be created to satisfy very different needs.

The modern marketing world in the digital development can offer many more ways and platforms for advertising. Media advertising is more available because of the internet, word of mouth is faster thanks to social media.

Also the concept of “Advertising Value” includes the idea of creating something useful and interesting for people. Create advertising which people like to see, listen to or watch. It could be an amazing art-style billboard, or cool article, or an e-Book with useful instructions, a nice looking presentation, or a free event for your audience, coupons, etc. There are an unlimited number of ways to create useful advertising.

This article is sponsored by Glabex.com. Glabex offers clever advertising, online e-Commerce platforms and social collaboration. Most Glabex services are free, easy and fun to use! Enjoy doing business with Glabex!

 

 

Personalized Videos for AOL Autos Toyota

Image

You should deliver personalized video experiences to boost customer engagement levels. Video personalization can be based on consumer attributes (e.g. gender, historic product purchases, contract status) and behavior attributes (e.g. number of site visits, pages viewed) and can include or exclude customized scenes based on these attributes.

For example, you can create preconized video based on the following customer attributes:

  • Who the customer is – single male, single female, small family, large family
  • What work lifestyle your customer has – professional, hard worker, long commute
  • What play lifestyle your customer has – outdoors, home/DIY/garden, music, shopping
  • What living lifestyle your customer has – big and tall, eco-friendly, inclement weather, pets

And of course, the personalized video can be shared socially via social world.

Here is the example of message

Glabex allows you upload personalized video right to your product profile. It allows you not only be found faster on Google search results, but also enriches your customer experience by presenting multimedia content. “

It is necessary to pay attention to your customer’s preferences, and make your product online presence as good as possible. With Glabex product listing you can upload a number of images, describe your product, collaborate with your customers, and share this information via major social networks. In modern society, everybody should innovate and evolve the customer experience, enrich business with their online presence, engage in social collaboration and rich multimedia content.

Facebook Ads tips

Image

Facebook Ad Tips

Businesses that use Facebook ads successfully ask users to sign up, not to buy. You must use a low-friction conversion to be successful.

A visitor to your website wasn’t looking for your product. He clicked your ad on a whim. If you’re relying on him to immediately buy something to make your ad ROI positive, you will fail.

Facebook users are fickle and likely to click back to Facebook if you ask for a big commitment (purchase) upfront. Instead, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address.

Even if you sell products, not services, you should consider focusing on an intermediate conversion like a newsletter signup. Then you can upsell later through email marketing.

Daily deals are good examples of things that users will notice on Facebook ads. After you click one of their ads, you can just ask customer for email addresses. You can use it for newsletters too.

Even if you only ask for an email address initially, you’ll need to eventually make money from these users if your ads are to be profitable.

The best business model for Facebook ads earns revenue from their users over time, not all at once. A user may have given you her email, but you’ll need to build more trust before she buys anything.

You shouldn’t depend on one big purchase from her. Several smaller purchases are ideal.

Daily deals and subscriptions are great examples of business models that can thrive on Facebook.

At Glabex.com, you can create a daily deal or set up coupon campaign. Once created, your campaign can be shared on Facebook or anywhere else. Publishing and ad is as simple as sending it to your current or potential customers. This service is free of charge. You can try our deal builder on glabex.com.