We offer you a short review of some of the social and business networks which we consider to be the most popular in 2013. If you have you own predictions, please share them with us, and we will update our report!
Linkedin seems to be one of the main players in social media for media marketers to work in as a network that is designed for business professionals but it is also a prime place to generate B2B leads from. Since LinkedIn is a place for business professionals and a job seeking tool, a marketer can stick to old business strategies and create various groups around his products. In most cases blogs and comments appear to be more like a billboard of advertising links, and ineffective marketing suggestions. But many people are interested in reading the comments about interesting topics.
It is well known that Google is a networking giant. Basically Google created SEO, as well as a key words search. And with Google being the search engine giant that it is, it set up a historic battle between SEO specialists. Google+ is a giant search engine optimizer. In other words, G+ isn’t just a place to market your business; it’s also a place as to where your SEO efforts matter. In other words you get what you pay for. It is an internet marketing monopoly. Many people hate Google for that. Despite many hours dedicated to G+, you just can’t get the hang of it. It is so tricky to use and not very useful.
Pinterest is interesting hidden market model. It isn’t just a board for beautiful images. It is a little bit more (like everything online, it’s not only content!) You can use this platform for business development. If you have a great graphic designer, then you can create unique infographics that you can post on Pinterest (or any other networks). If not, here is probably no sense wasting time on it. But take into consideration that the mechanics of SEO are still slowly developing, so you need to use it until it becomes a full-blown marketing tactic.
Glabex.com is catching on as an effective business marketing tool. Unlike the others, Glabex is especially tailored for online business. As far as we know, it is the US’s first online destination specially made for businesses. Idea is quite new, and it’s a business model that focuses on local, independent companies by offering a cost-free, risk-free online presence. This platforms combines the charm of social media marketing, allowing users to upload a variety of media content for business or product promotion, with online retailing by providing sophisticated tools for online e-Commerce.
Now, this is where a lot of marketers seem to go wrong. When on Facebook, it’s important to remember that it is a social website. Thus, when on Facebook, you must promote yourself as a business person. This will be less successful in attracting fans. You need to be social as a person, and as a company. The Facebook crowd you are marketing to is diverse. Facebook has all kinds of adverts and spam groups and games. You need to spend too much time on Facebook to gain page recognition for your business or bring in some fans. It is hard, especially when you need to do not only Facebook marketing, but also other marketing for your business. Social media is something that takes a lot of time and effort. Well, on LinkedIn perhaps you can do business marketing, but on Facebook or Google+, it is less successful.
Each social network has its own type of audience members. It’s a good idea to advertise on all of them. However, if you spend a bit of time finding the right communities/groups/pages—which may take a little while—you will enjoy more success.
It’s better to formulate a proper strategy before just jumping on board.
We hope that these tips will to help you to improve your social media marketing.