What makes a good ad banner?

Active Internet users see hundreds of banner ads every day. Many of them are annoyed and others, whose attention has been successfully attracted, click on the ad. Why is this happening? What rules can we follow to make every banner attractive?

1. Simple animation helps to attract the user’s attention. But do not make the animation too distracting.

2. Advertising should contain something that appeals to the right user, for example, good ad banners should refer to the target user’s age or social status.

3. Interactivity is also a good way to attract attention. If the banner makes a special offer or invites the user to play a game, they may click on it.

4. Clearly provide a ‘call to action’ message’.

5. Do not try to tell a story. A flash animation seems attractive to many users, but in fact it works poorly. Keep it simple.

6. Keep text and ads balanced.

7. Create a good design for your website, not just a well-designed banner.

 

How can I attract users and make sure that the advertised product is useful?

To attract users you can use interactive and custom-made banners. They allow the user to be engaged in a game or other interaction with the banner. The more relevant the interaction is, the more interesting the banner will be. The longer the user’s interaction, the more likely it is that the user will become a client.

These interactive banners must load quickly and run smoothly. They should use attractive and appropriate fonts and have an attractive technical design (graphic component), Motion Design (animation, its smoothness and context) and programming (game dynamics, interactivity). These interactive ad banners help to create the desired image of the advertised product.

Do not make boring advertising banners, create entertaining ones for your customer that show that your service or product is not only valuable, but also interesting and attractive. You can test every step, and measure your customer’s reactions. The final goal of your marketing is customer incentives.

Article was prepared by Glabex Team

Build your attractive customized brand profile on Glabex.com. Glabex incorporates all necessary tools form business advertising

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Video Retargeted Advertising

history of advertising

Adding online video to your site is the intersection of performance and brand advertising. Retargeted video advertising ‘out performs’ brand advertising and ‘out brands’ performance advertising.

At the most basic level, Glabex Video brings back those users who have abandoned the site. Video Advertising solutions can play a key role in supporting strategic customer acquisition and engagement initiatives.

Here are four additional ways in which Glabex Video can drive customer acquisition and support engagement initiatives:

#1. Push sales performance
Once a customer has purchased your products on the Glabex marketplace, it’s the beginning of a long-lasting relationship. Drive further revenue by supporting your customer with informative customized videos. It could be video instructions, how to use the product the customer has already bought, or a video presentation of supplementary products or product accessories. By retargeting videos, which are based on recent purchases, you can drive repeat orders and ultimately increase brand loyalty. When the customer completes a purchase, they receive an order confirmation and their products are tracked and a pre-roll customized video ad will be presented to him or her. Prepare different videos, attach these videos to your product/service and send them automatically once the purchase is made.

#2. Boost customer lifetime value
Use retargeted video ads to promote your loyalty programs and rewards to your customers. Send these videos to the customer according to their purchase history. These video ads will encourage further customer loyalty and brand recognition. Some examples we’ve seen include “Sign-up for preferred customer status,” “Recommend us, and get a free coupon” and “Your order has been shipped, take a look at the video with instructions on how to use this gadget. Please accept your complimentary coupon with a 35% discount on your future purchases. ”

#3. Nurture prospects
Customize your Glabex Video by adapting and modifying the video ads for those customers who have already viewed them. Leverage visitor frequency attributes based on customer activity on site and video ads viewed in order to modify the video content. If a visitor has already seen a retargeted ad for the last product viewed and did not take targeted action, then a different ad can be generated for that visitor. Or play the same ad, but include a special promotion.

#4. Drive new visitor traffic
Bring new visitors to the site by preparing targeted videos. By reproducing the same attributes as previously successful retargeted video campaigns. Those successful attributes can be used to target prospects that have not yet visited the site.

Nowadays, online video advertising is no longer an extension of TV advertising. It no longer serves only brand objectives, but delivers on performance marketing, too. Some of the world’s largest and most innovative brands recognize this and have adopted a video advertising strategy to deliver engaging and effective experiences throughout the customer’s lifecycle. Execution of these strategies commonly begins with a retargeted advertising program focused on bringing consumers back to the site with personalized pre-roll ads. The result; true business impact that is consistent and can be effectively measured and continually optimized to serve both performance and brand camps.

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