Push Strategy vs Pull Strategy

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Creating the network of resellers, agents, brokers, representatives

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new on the market

3. You have tainted reputation, you can “borrow” mediator’s reputation

4. You’re not going to stay long in this market and the release of this product is temporary

 

Be careful!

1. Advertising your product,  in same time you advertise Reseller

2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on.

3. Nothing keeps the reseller to break the contract with you

4. It is difficult to control and predict sales. Small businesses always get to a certain dependence on distributers which are always pursuing their own interests

5. The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is “big”, and you are “small”

 

Pull Strategy
Selling by yourself

 

PROS:

1. To release services or products under its own brand
2. To position your product as an element of prestige and service for the elite
3. By investing money in product advertising, in same time you will be supporting your brand
4. To get better control over sales and more stable ROI

CONS:

1. The implementation of this strategy requires a financial and time costs

2.  Your business is highly dependent on your reputation

push strategy2

Be Smart, do not share your profits with resellers
sell on Glabex 

Save your time and money

Glabex.com is an unique platform, which helps you to sell your product by yourself, reach enormous number of customers, build your brand, create a reputation!

Read other articles:

The Mister of “Content”

Video Retargeted Advertising

Involvement: is this all we need to win customers?

Facebook Ads tips

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Facebook Ad Tips

Businesses that use Facebook ads successfully ask users to sign up, not to buy. You must use a low-friction conversion to be successful.

A visitor to your website wasn’t looking for your product. He clicked your ad on a whim. If you’re relying on him to immediately buy something to make your ad ROI positive, you will fail.

Facebook users are fickle and likely to click back to Facebook if you ask for a big commitment (purchase) upfront. Instead, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address.

Even if you sell products, not services, you should consider focusing on an intermediate conversion like a newsletter signup. Then you can upsell later through email marketing.

Daily deals are good examples of things that users will notice on Facebook ads. After you click one of their ads, you can just ask customer for email addresses. You can use it for newsletters too.

Even if you only ask for an email address initially, you’ll need to eventually make money from these users if your ads are to be profitable.

The best business model for Facebook ads earns revenue from their users over time, not all at once. A user may have given you her email, but you’ll need to build more trust before she buys anything.

You shouldn’t depend on one big purchase from her. Several smaller purchases are ideal.

Daily deals and subscriptions are great examples of business models that can thrive on Facebook.

At Glabex.com, you can create a daily deal or set up coupon campaign. Once created, your campaign can be shared on Facebook or anywhere else. Publishing and ad is as simple as sending it to your current or potential customers. This service is free of charge. You can try our deal builder on glabex.com.