Involvement: is this all we need to win customers?

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One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign
Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

  1. Involved contacts

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

 

  1. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

 

  1. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

 

  1. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

  1. Involvement is not a goal of marketing

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

 

g-commerce1     CREATE YOUR BUSINESS PROFILE on Glabex

Push Strategy vs Pull Strategy

push strategy1

Creating the network of resellers, agents, brokers, representatives

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new on the market

3. You have tainted reputation, you can “borrow” mediator’s reputation

4. You’re not going to stay long in this market and the release of this product is temporary

 

Be careful!

1. Advertising your product,  in same time you advertise Reseller

2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on.

3. Nothing keeps the reseller to break the contract with you

4. It is difficult to control and predict sales. Small businesses always get to a certain dependence on distributers which are always pursuing their own interests

5. The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is “big”, and you are “small”

 

Pull Strategy
Selling by yourself

 

PROS:

1. To release services or products under its own brand
2. To position your product as an element of prestige and service for the elite
3. By investing money in product advertising, in same time you will be supporting your brand
4. To get better control over sales and more stable ROI

CONS:

1. The implementation of this strategy requires a financial and time costs

2.  Your business is highly dependent on your reputation

push strategy2

Be Smart, do not share your profits with resellers
sell on Glabex 

Save your time and money

Glabex.com is an unique platform, which helps you to sell your product by yourself, reach enormous number of customers, build your brand, create a reputation!

Read other articles:

The Mister of “Content”

Video Retargeted Advertising

Involvement: is this all we need to win customers?

Video Retargeted Advertising

history of advertising

Adding online video to your site is the intersection of performance and brand advertising. Retargeted video advertising ‘out performs’ brand advertising and ‘out brands’ performance advertising.

At the most basic level, Glabex Video brings back those users who have abandoned the site. Video Advertising solutions can play a key role in supporting strategic customer acquisition and engagement initiatives.

Here are four additional ways in which Glabex Video can drive customer acquisition and support engagement initiatives:

#1. Push sales performance
Once a customer has purchased your products on the Glabex marketplace, it’s the beginning of a long-lasting relationship. Drive further revenue by supporting your customer with informative customized videos. It could be video instructions, how to use the product the customer has already bought, or a video presentation of supplementary products or product accessories. By retargeting videos, which are based on recent purchases, you can drive repeat orders and ultimately increase brand loyalty. When the customer completes a purchase, they receive an order confirmation and their products are tracked and a pre-roll customized video ad will be presented to him or her. Prepare different videos, attach these videos to your product/service and send them automatically once the purchase is made.

#2. Boost customer lifetime value
Use retargeted video ads to promote your loyalty programs and rewards to your customers. Send these videos to the customer according to their purchase history. These video ads will encourage further customer loyalty and brand recognition. Some examples we’ve seen include “Sign-up for preferred customer status,” “Recommend us, and get a free coupon” and “Your order has been shipped, take a look at the video with instructions on how to use this gadget. Please accept your complimentary coupon with a 35% discount on your future purchases. ”

#3. Nurture prospects
Customize your Glabex Video by adapting and modifying the video ads for those customers who have already viewed them. Leverage visitor frequency attributes based on customer activity on site and video ads viewed in order to modify the video content. If a visitor has already seen a retargeted ad for the last product viewed and did not take targeted action, then a different ad can be generated for that visitor. Or play the same ad, but include a special promotion.

#4. Drive new visitor traffic
Bring new visitors to the site by preparing targeted videos. By reproducing the same attributes as previously successful retargeted video campaigns. Those successful attributes can be used to target prospects that have not yet visited the site.

Nowadays, online video advertising is no longer an extension of TV advertising. It no longer serves only brand objectives, but delivers on performance marketing, too. Some of the world’s largest and most innovative brands recognize this and have adopted a video advertising strategy to deliver engaging and effective experiences throughout the customer’s lifecycle. Execution of these strategies commonly begins with a retargeted advertising program focused on bringing consumers back to the site with personalized pre-roll ads. The result; true business impact that is consistent and can be effectively measured and continually optimized to serve both performance and brand camps.

Also Read:

Selling Online: How much will it Cost Me?

4 Tips for the great Video marketing campaign

Adoption rates: for b2b and b2c

Color and Marketing

Predicting keyword event

Social Behavior Algorithm

4 Tips for the great Video marketing campaign

4 Tips for the great Video marketing campaign:

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  1. Customization and Individualization approach
    You need to gather and present precise information. This data should enrich your video content and be aimed at the specific type of audience. For instance; you can use data from the customers purchasing and browsing history, geo location targeting, account information and social, lifestyle and behavioral details, hobbies and other information about the customer. The more customized content you create, the better your video marketing will be.
  2. Variable data generates more leads
    If 90% of the data is the same, it will not enrich your personalized content at all. You will probably reach only a small portion of your target audience. The same content doesn’t provide incremental value. Try to diversify your data to create more opportunities to address various individual cases and needs with real-based personalization. 
     
  3. Life Video calls to action 
    Video is an effective communicative tool for brands to create bright, easy to utilize messages for their customers. Video marketing is about action. Try to make an effective call-to-action movement in your video like; make a purchase, register for a VIP program, accept a highly relevant offer, call the support center, cancel their contract, etc.

For example video may consist of:

1) Shipping information/online buying instructions confusion

2) Discounts polices

3)  Promotes a Value-added Service

Are you unsure about where to host and how to distribute your video content? There are a lot of video hosting websites, social media websites etc. For example: Glabex.com allows you to create a business profile, upload images, upload videos about your company, post your services and products, and distribute it on your social network.

Inbound Marketing

Inbound Marketing

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The term” Inbound “, means that instead of marketer reaching out to consumer, the trails of content are created such as blog posts, podcasts, PR releases, blog comments, educational material, answers to popular questions, videos, presentation etc. Through this content audience (internet users) can proceed to website/business.

Traditional marketing is a different story. It works other way around. In traditional marketing you find clients. This is more like pre-selling your product before your consumers even know that you are promoting them something.

There is a secret of Advertising which has been emphasized again and again by Advertising and PR experts such as David Ogilvy and Edward Bernays[1]. The less your advertisement looks like an advertisement the more chances it has of persuading your clients to buy the product which you are promoting. David Ogilvy mentioned that your advertisement must look like an editorial as people read editorials with much more interest than they read advertisement. So advertisers learn long ago that the best way to sell is not to sell or at least appear that you are not selling anything. (clever, right?)

Before asking your clients to purchase your product/service you have to build trust with them, educate, or provide useful information. This is the main idea behind Inbound Marketing. It more like a PR or brand building, it is kind of investing in your reputation and image.

The best part of this is that Inbound Marketing is not as expensive as buying an Ad during Super Bowl or paying to media digital companies. The only thing you are supposed to provide is your valuable time and some amount of money which is certainly nothing as compared to the amount spent on traditional methods of advertising.

There are a couple of examples of inbound marketing:

Blogging

Forums

Answering questions

Asking questions

Providing educational content (video, how to)

This article is sponsored by Glabex.com. Glabex offers clever advertising, online e-Commerce platforms and social collaboration. Most Glabex services are free, easy and fun to use! Enjoy doing business with Glabex!

Personalized Videos for AOL Autos Toyota

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You should deliver personalized video experiences to boost customer engagement levels. Video personalization can be based on consumer attributes (e.g. gender, historic product purchases, contract status) and behavior attributes (e.g. number of site visits, pages viewed) and can include or exclude customized scenes based on these attributes.

For example, you can create preconized video based on the following customer attributes:

  • Who the customer is – single male, single female, small family, large family
  • What work lifestyle your customer has – professional, hard worker, long commute
  • What play lifestyle your customer has – outdoors, home/DIY/garden, music, shopping
  • What living lifestyle your customer has – big and tall, eco-friendly, inclement weather, pets

And of course, the personalized video can be shared socially via social world.

Here is the example of message

Glabex allows you upload personalized video right to your product profile. It allows you not only be found faster on Google search results, but also enriches your customer experience by presenting multimedia content. “

It is necessary to pay attention to your customer’s preferences, and make your product online presence as good as possible. With Glabex product listing you can upload a number of images, describe your product, collaborate with your customers, and share this information via major social networks. In modern society, everybody should innovate and evolve the customer experience, enrich business with their online presence, engage in social collaboration and rich multimedia content.