Have you ever thought about having an online presence as a small business owner?

 Once I started my business, I asked myself the following questions:

Once I started my business, I asked myself the following questions:

  • What is actually having an online business presence means ?
  • Why my business need a proper online presences ?
  • How it will effect the way I do business ?

 Online Presence Means

Just the tools we use to do business online are different due to the new technology.

In current environment online presence means having at least the following:

  • Business web site;
  • Blog;
  • Facebook Page, Twitter Account;
  • Online Store

Please note result depends how well you use these tools

  • Only Having online presence only will not generate business for you. It is just like opening a high street shop does not guarantee that you will get business. New business generation depends on how well you market your shop online or offline.
  • Therefore, customers are getting more and more demanding and want to interact with the businesses using new communication tools before they decide to buy. For this you need a two way communication tools such as website with a blog and social media properties.


Why Small Businesses Need Online Presence

  •  World has changed whether you accept it or not.
  • Nowadays customers want to see what other people say about any business they are going to do business with.
  • This is not possible to find out from phone directory or yellow pages alone.
  • Therefore, people find businesses online and like to check reviews before deciding to do business with any one.


How It Will Effect Your Business

Online presence give you the freedom to sell potentially across the globe as long as you can deliver.

Some of the benefits of having a good online presence

1. Power to sell more through another powerful channel;

  1. Potential to sell all over the world;
  2. Social Media tools help word of mouth marketing;
  3. Potential of make a system and sell on auto pilot;
  4. Low operating expense compare to brick & mortar business.


Business owners like you are busy people

  • Not time for posting in dozens of social media platforms..
  • No time for organizing online stores..
  • No time for charting with customers and replaying on reviews..
  • No time at all!


Glabex business tool!

  • It is free!
  • Easy to set up your professional business presence;
  • Integrated Marketing Tool, which focuses primarily on the business development;
  • Social Sync Tool allows to manage your social marketing from one place with on click!
  • Ecommerce Platform !
  • Centralized customer communication tool!
  • Professional Media library!





Social Impact Measuring

Social Impact Measuring


Social analytics give us a general, objective understanding of brand positioning, customer-reaching, or how to market our brand.

The impact of social media can’t entirely be measured by numbers. Tweeting, posting, friending and following people raises a number or social score. But that is where the whole point of social media is missed. Social media is about connecting with people on the other side of the Facebook wall or the Twitter post.

Connecting makes it possible to achieve success. Reading articles or posting your history helps your clients understand what you are thinking, it gives essential insights. Social media give us an opportunity to get to know a person. It also gives us the opportunity to express our thoughts, ideas and values. It is really difficult to measure this impact with numbers.

It is possible to measure action and reaction, but not impact or relation to your brand.

A lot of us use social media because we want to be informed, we are interested in what is going on, or what happens in our friend’s lives, in other words you want to be influenced. And on the same platform, people are trying to sell their products. So, you see the difference.

How to avoid misconceptions 

1) Informing people, but not persuading them to buy or participate. Share what is interesting, based on what is currently new. Being authentic, doing what you like helps you connect with people.

2) Try to learn more about your audience; study their interests.  And keep in mind, that it takes time and consistent effort.

3) Be consistent. Consistence is the point of doing business online.  A week of tweeting is not enough. You audience is expecting news, posts about you and your brand. People can become less interested and start to drop off if you don’t keep them interested.

4) Do not forget to use multiple platforms. Using twitter and Facebook now, is not enough. There are far more social scenes to share pictures, posts, music and create customer collaboration on all levels. 

(Learn more about existing social platforms on


5) Be interested in your friend’s posts. Connecting is all about conversation and it’s a two-way street. Do not forget to follow other’s thoughts. Re-post items of common interest.



Do not forget about the human side of social media. Connecting with people across multiple platforms is easy with Glabex’s social media tool. You can synchronize you profile with up-to 20 social platforms and collaborate with your friends and followers from one space.

Remember customers do not do business with corporations; they buy from people like you. Let customers discover your brand; share, post and learn about your customers.

Build you social success with Glabex!