- Customization and Individualization approach
You need to gather and present precise information. This data should enrich your video content and be aimed at the specific type of audience. For instance; you can use data from the customers purchasing and browsing history, geo location targeting, account information and social, lifestyle and behavioral details, hobbies and other information about the customer. The more customized content you create, the better your video marketing will be.
- Variable data generates more leads
If 90% of the data is the same, it will not enrich your personalized content at all. You will probably reach only a small portion of your target audience. The same content doesn’t provide incremental value. Try to diversify your data to create more opportunities to address various individual cases and needs with real-based personalization.
- Life Video calls to action
Video is an effective communicative tool for brands to create bright, easy to utilize messages for their customers. Video marketing is about action. Try to make an effective call-to-action movement in your video like; make a purchase, register for a VIP program, accept a highly relevant offer, call the support center, cancel their contract, etc.
For example video may consist of:
1) Shipping information/online buying instructions confusion
2) Discounts polices
3) Promotes a Value-added Service
Are you unsure about where to host and how to distribute your video content? There are a lot of video hosting websites, social media websites etc. For example: glabex.com allows you to create a business profile, upload images, upload videos about your company, post your services and products, and distribute it on your social network.