- Text must be clear and simply written, with minimal content as the most people don’t read lots of text on a website
- A company’s website should reflect its main business, so don’t forget put the objective on the front page or a short description of your services and products
- Include only quality content, with video, and a tone of individualized personality that is useful to the audience is a great way to promote SEO
- Attract customer’s attention with some videos or flash features. But take care not to overdo it; if your marketing has too many bells and whistles, it’s just a distraction
- Make sure that your site updated with modern features, as people want to see fresh, cutting-edge designs concise content and a hint of personality
- Creative and unique design is the best way to stand out from the crowd. When being creative, do not forget to focus on your stakeholders
- A site should first be engaging, and then attract leads. Sometimes that means being informative, other times that could mean being entertaining
- Try to keep a healthy balance. Text should be balanced with rich media which keeps users engaged and happy. The brightest solution is not always the most attractive
- Do not forget about navigation; try to make the interface intuitive and easy to use
- Do not forget to include your keywords; your website should be SEO friendly
- Try to include several examples to show people what you can do or what you’ve done for your clients – that’s what people want to see
- Follow your brand image. If your agency is positioned as the bright, creative team, then your website should reflect that. If your brand dictates that you are a serious agency, working with professionals, then users should have that experience. Websites should be designed in cool colors.
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