E-BUSINESS REVOLUTION KICK-START WITH GLABEX.COM

E-BUSINESS REVOLUTION KICK-START WITH GLABEX.COM

Launch of the first virtual business platform which connects US’s local Businesses and gives them the power to perform online using online store applications, social media tools and more!

 http://www.Glabex.Com

 Image

Glabex.com, the US’s first website designed to showcase local, independent businesses, shops, restaurants, theaters, and auto dealers launches today.

Users can shop online at all their favorite stores. Glabex offers easy e-commerce solutions for any kind of business.

Customers can browse and buy the same carefully-selected products they would if they visited the stores in person. Every store has its own logo, multimedia content, list of products and design features. 

Shoppers have more choice and flexibility – and can feel good because they’re supporting their local stores.

This is an amazing innovation for e-commerce businesses. Glabex offers a great new service that works for everybody who is shopping online or looking for local businesses.  Connecting local, independent stores online means shoppers can browse their favorite products, choose their favorite restaurants, book hotels offered by their trusted businesses and buy, book, and reserve online, anytime.  Glabex.com is a new and innovative tool for any business and any area. Using Glabex online tools, any business can reduce costs and grow their business in a competitive market.

Local businesses can join Glabex.com and become professional online businesses within 24 hours.

 Glabex founders hope to help local businesses help themselves and reverse the impact of recent deteriorating economic conditions.

 Following the launch of Glabex.com

Get your free online business listing and product listing on http://www.glabex.com

About Glabex.com

 Glabex.com is the US’s first online and mobile shopping destination specially made for local businesses and their customers.  Glabex allows shoppers to browse and buy from their local trusted shops anytime time of the day or night.

Glabex.com focuses on local, independent retailers, by offering a cost and risk-free online presence for all US family-run and independent businesses.  The result is a professional online and mobile shopping service driven by the personal, knowledgeable and friendly service typical of the independent business.

  Glabex.com provides a ready-made business platform that brings new technology to every business. Glabex creates a world of equal opportunity for every business to shape the economy and make the world of online business more fair, sustainable, and fun.

 

 

 

 

Advertisements

Selling Online: How much will it Cost Me?

Selling Online: How much will it Cost Me?

Image

Whether you are running your own business or selling random useless stuff, you will be interested to review different online buying and selling platforms. We’re investigating the costs of selling on the four main portals you’re most likely to utilize.

Amazon fees: If you sell more than 40 products a month on Amazon, you need to buy a subscription which is a $39.99 monthly payment.  When an item sells, Amazon takes a 15% “referral fee” and $1.35 “closing fee”. Some products have even higher “referral” and “closing” fees. If you sell a $100 item, you receive $83.75.

eBay fees: eBay fees depend on your subscription. The listing fee for fixed-price items is $0.20 per item. The Final Value Fee depends on what you sell; it varies (Fixed Priced items) from 8% to 15%. If you sell a $100 item, you receive $90.

Glabex fees: There is no general fees to sell on Glabex. This site allows you to list your products for free or set up a professional store for just $0.99 a month. You get paid via Paypal, which takes 2.9% + $0.30 of the total collected fee. The most important part – if you don’t sell anything, you won’t pay a penny! If you sell a $100 item, you receive $96.80.

All fees displayed above reflect the portals fee structure as of August 23, 2012

Image

Facebook Ads tips

Image

Facebook Ad Tips

Businesses that use Facebook ads successfully ask users to sign up, not to buy. You must use a low-friction conversion to be successful.

A visitor to your website wasn’t looking for your product. He clicked your ad on a whim. If you’re relying on him to immediately buy something to make your ad ROI positive, you will fail.

Facebook users are fickle and likely to click back to Facebook if you ask for a big commitment (purchase) upfront. Instead, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address.

Even if you sell products, not services, you should consider focusing on an intermediate conversion like a newsletter signup. Then you can upsell later through email marketing.

Daily deals are good examples of things that users will notice on Facebook ads. After you click one of their ads, you can just ask customer for email addresses. You can use it for newsletters too.

Even if you only ask for an email address initially, you’ll need to eventually make money from these users if your ads are to be profitable.

The best business model for Facebook ads earns revenue from their users over time, not all at once. A user may have given you her email, but you’ll need to build more trust before she buys anything.

You shouldn’t depend on one big purchase from her. Several smaller purchases are ideal.

Daily deals and subscriptions are great examples of business models that can thrive on Facebook.

At Glabex.com, you can create a daily deal or set up coupon campaign. Once created, your campaign can be shared on Facebook or anywhere else. Publishing and ad is as simple as sending it to your current or potential customers. This service is free of charge. You can try our deal builder on glabex.com.  

 

Involvement: is this all we need to win customers?

Image

One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign

Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

2. Involved contacts

 

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

3. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

4. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

5. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

With Glabex you can create daily involvement campaigns, including deals, coupons, customers surveys, prizes.