6 principles of creating the right content for the B2B-blog

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There’s no need to write about the importance of a business blog, and even less about how important content is. But one thing you do need is to realize that you need a blog, and to understand how to work with it, and most importantly; what to write.

So our recommendations are:

  • Attract new visitors
  • Turn visitors into  customers
  • Subscribe the fans of your blog to your regular updates


Principle 1: Establish Credibility

It’s important in the first phase of building a relationship with your visitors to understand that your blog is not a waste of time. Readers should be aware that information is provided by an expert and that they can trust your recommendations 100%.

How to gain trust:

  • Publish reviews from satisfied customers
  • Share links to sites where you are mentioned as an expert or a reliable partner
  • Post links to your articles on third-party resources

Principle 2: Share your experience

You should not pretend that you are the only guru in the world. There are a number of online experts whose experience can be useful both to you and to your customers.

  • Provide links to the blogs of other experts in the industry (not to be afraid of losing visitors. On the contrary; they will perceive you as a source of even more valuable information)
  • Publish articles from other successful authors (with their permission, of course)
  • Select really useful information like interesting content on third-party resources. Ensure that it’s reliable; if your visitors find bad information on your site; they will blame you and nobody else.

Principle 3: Create an offer

Encourage feedback from your visitors so that they share their own experiences and views on topics. This can be expressed in the form of comments, questions, feedback or their own stories.

Principle 4: Informing

The primary objective of visitors to B2B blogs is to gain new knowledge.
How can you provide new knowledge?

  • Recommend useful books
  • Published data from the latest research
  • Analyze the situation in the market
  • Link to news sources to provide the most current information
  • Answer questions
  • Describe real-life examples of your product / service

When you have developed an interested audience, you can begin to organize seminars and webinars.

Principle 5: Do not hide your success!

It’s unlikely that visitors will trust your company if they are not familiar with your achievements.

Talk about yourself:

  • Share your successful experiences through case studies
  • Write about the current affairs of the company
  • Publish information about the development of your company

There’s no need to go into detail or disclose sensitive information. Rather, utilize more general statistics such as: “In the last three months we have published 50 articles in prominent publications.”

Principle 6: Focus on visual content

Visual information improves readability.

How to create interesting visual content:

  • Create Infographics
  • Invent your own memes,
  • Illustrate the quotes of famous people in your posts

Industry seals is a proven alternative. Likes and comments are nice! But do not forget that your audience has come for knowledge, not for entertainment.

Were to use these practices

Use this knowledge on Glabex.com. Glabex provides excellent tools for casual sellers and small businesses who want to be successful by dealing directly with their customers.

These tools, along with the ease-of-use of the platform, make it easy and quick for business owners or product managers or individuals to sell online and advertise their companies, collaborate with their clients, answer questions, and provide feedback.

As Glabex provides full social network collaboration, it allows you synchronize business company profiles, products, and your online store with all the major social networking systems, automatically publishing all your updates!

By democratizing the buy-sell experience, consumers have the ability to buy cheaper goods and services, as they are buying from sellers with NO commission. They can also find some amazing goods.

 

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The Mister of “Content”

content

Creating and marketing any kind of content and spreading it,  is now as easy as never before.

This has been developed by the advent of social networking boom and blogging software that facilitate fast efficient multi-media publishing.

Content in our days is not a “content”, if it is not shared!

Some facts about history of “Content”

Facts proving incredible grow of online content

  • Facebook has approximately 90 billion images, 6 billion images are published every month, and this number is growing!
  • By June 1012, Flickr has 7 Billion Photos
  • 11 million videos are uploading worldwide every minute
  • Approximately 350 million blog posts are published every year

Why Content is in demand?  Because people are looking for

  • Information
  • Education
  • Suggestions
  • Solves problems
  • Entertainment

In the developing world, the demand of knowledge, manfully content is never ending

Let’s try to understand social media meaning. Social medial is a content, which consist comments, text, images, videos. It will remind you that content can be any type of media and format. Social media is all that Media in all its formats that was previously hidden on personal computers, consisted in files offline, but now it can be published to a variety of social media platforms that host and make public your previously unpublished media.

Let think what should be published and how to find right path, let’s say right content?

Let’s list all types of content we know so far

1.Videos

In our days so easy to create simple video, as the development of inexpensive video cameras with high definition, included in smart phones, becomes the standard feature allow you to create any kind of video content and share it immediately via multiple.

Types of videos:

  1. Interviews
  2. Meeting records (try not to break confidential policy)
  3. Presentations
  4. Video about products
  5. “How To” videos that instruct and teach
  6. People feedbacks, comments about your product, service or store.

2. Presentations

Presentation is easier to create comparing with Video. Gust link several images together and use your presentation via different sources, share your presentation with colleges, customers or friends, or choose public sharing.

You can create different types of presentations. Basically presentation is dynamic slideshow; its marketing rating is much higher than the rating of static image. Your presentations may instruct your customers how to use products and may be applied to your product on online stores.

3. Images

Creating images content is even easier than creating presentation content. High definition images that are well produced can provide high engagement.

  1. You can create a masterpiece using Adobe Photoshop or any other editor to attract people’s attention to your company, brand , product or service. Be creative, use high definition cameras to make the best shot. Visually presented concept is the best way of describing what you offer.
  2. Photos at events demonstrate active participation in your industry and can provide high credibility through association.
  3. Variety of photos of your product are better than text description.
  4. Take photo of your staff at work. It can provide a personal insight to a company that humanizes companies which is vital on a social web.
  5. Make photos of you business, café or restaurant, spas salon, golf club, to give an idea for your customer what to expect.

By providing nice, bright attractive images, you increase your brand recognition and lift your ranting upfront your competitors.

4. Text Content

Text content is one of the oldest of formats, but it is still one of the most useful and important part of the whole internet content.  It is not so easy to create good, concise, clear, well organize text content.

The most highly engaging text:

  1. White papers – General reports, which describes some aspects for prospects buyers. They are generally 8-12 pages in length
  2. eBooks – They are usually  20-100 pages in length. Such resources can be free (in the short form) and maybe sold in the longer format. eBook usually present more complex information than white papers.
  3. Case Studies –They are typically 1-2 pages long and with the narrative structure of the a story and are based upon real life events. Usually it describes strategies and tactics of particular business cases.

5. Audio

Audio and podcasts are widely used. Podcasts can also be very effective when packaged together with a presentation or video

  1. Podcasts: Pre-recorded presentations either by one person or a group. Podcasts discusses a topic that educates and solves problems.
  2. Live on-line radio shows with interviews of experts, educational programs, news, podcasts and entertainment programs.

Audio is more powerful marketing tool than anybody can expect. People listen audio while doing other things. So audio content suggests more verity and is simple to record and implement.

You can boost your sales simply by recording audio instruction to each of your product. You can always describe advantages of your product, using different examples. So Audio content can be used as single tool or accompanied with other content types.

Sometimes using a range of formats for the same information will allow you to reach a broader audience.

You can use all kind of content form marketing purposes on glabex.com.

Glabex is the US’s first free online shopping portal for local independent retailers. Glabex connects the individuality and choice of products from independent shops with the convenience of being able to shop online anytime.

The site is made for wide range of businesses retailers to quickly set up online store so that customers can browse and to buy from the shores they trust.

Glabex puts business online, giving local shoppers 24/7 access to their favorite brands with all the convenience and benefits associated with e-commerce.

There is no more need to run your own online store, simple register and upload your products, accompanied it with variety of different content, like images, videos, presentations. So not think about hoisting or service fees.