6 Tips for the Best Email Marketing campaign

emailmark
The best marketing practices

Email marketing is an incredibly powerful marketing tool to have in a company’s arsenal of marketing techniques, and should be an integral part of the overall marketing strategy of any business. However, very few companies are actually able to do what they need to master this technique. As a result, they lag behind and miss out on potential revenue growth. So, what’s the secret? Well, there really is no perfect formula, but there are certain things you can do to improve the results of your email marketing campaign. Please take a look at the following several six steps:

Make it Valuable Sending your customer an endless string of  useless information, will be forwarded to trash and marked as spam immediately. Instead, to make sure that the content of your emails is useful for your readers, offer something valuable. There can be links to helpful articles, a few valuable tips or coupons, interesting news about your new product issues, or events, organized by your company.

Be Consistent If you really want to reach your customers and create your brand image, you need to be consistent in your e-mail efforts. Do not just send a e-mail disorganized, spamming your potential customers with useless and irrelevant information. It is better to create an organized editorial calendar, in order to build a regular newsletter. Once such a newsletter, has been created, it can be send at least weekly.

Include a clear call to action It is a fact that people do what they say. Instead of hoping that your prospects will take action, tell them! Whatever the purpose of your e-mail address is, whether to sell a new product or service to get people to sign up for an event or webinar, use action words like “click here to buy now” or “signed today,” to encourage your readers to this goal.

Keep it simple and short. Nobody wants to spend their time to reading unexpected unfamiliar email. Creating an email marketing campaign, will catch your potential customer’s attention. So , make your content concise and clear for anybody to read and most important short. Try to explain your point in 2-3 sentences. Keep in mind that the majority of readers look only at the first or second sentences.

Perform the highest quality. You do not need to focus on every core products or service; you only need to explain what the best you think your customer will be interested to the most.

Keep it compatible. There are so many different operating systems and devices. No one knows what and how to retrieve and read. E-mail make sure you make your email acceptable within the most popular email services. Try to keep your content without pictures, as many programs automatically disable this option.
Remember, make it short, valuable, consistent and accessible.
Take a look at the following examples:
g-commerce1

Example 1. Invitation Email:

We invite you to visit our unique business platform, which allows you

  • Open your own branded online store
  • Increase your brand recognition, by being integrated with a community network
  • Run Daily Coupons promotions
  • Increase social awareness
  • Create professional business profile
  • Optimize professional search engines
  • SIGN UP

    Create intelligent social media marketing

 

Please proceed to the link glabex.com

Example 2: Conformation email

Thanks for joining Glabex. You have successfully signed up.

We’ve automatically generated the following Glabex username for you:

Username: Alex.D

You can change your username and password by going to your profile settings.

Now on to the fun part – sign in to Glabex and get started!

Enjoy,
Glabex


These simple tips will help you master this email marketing techniques and remove the mystery of great email marketing campaigns, you can turn your mediocre marketing campaigns and e-mail into a dynamic revenue-generating machine.

5 of the most important elements of an advertising message

ad message

 

5 of the most important elements of an advertising message

 

1)      Emotional exploitation is the best way to communicate the relevance and value of a brand, product or service to an audience. Results of such emotional recognition create loyalty. And this message that evokes strong emotions can attract attention and build confidence. Even more, to inspire loyalty and ensure a more successful dialog with the prospective audience, the goal of emotional approach is to create a feeling. The way people think about a brand does not make them act; the way they feel about a brand does. Especially the way a brand makes them feel about themselves.

2)      Connectivity with the people it is designed for, honest replication of brand it is associated with.

3)      Call to action! Without a call to action, any message is more news than advertising. Messages should communicate the unique benefit of your product or service and then give a clear bid for action.

4)      The message should consist of just a few sentences and should be easily interpreted by the target audience. Simplicity is the key.

5)      Creative delivery of the message that can create a WOW factor and remains in the consumers mind for long time. When creating a catchy message, do not forget about your strategy. Try to keep a balance of creativeness and being informative.

Let’s take a look at another dimension of a good marketing message:

DIFFERENTIATION: think about what makes your product/service different from others, what makes it special.

To understand the difference, follow these easy steps:

1) Study your competitors’ products

2) Eliminate gaps between your product and your competitor’s product

3) Build cheat sheets, map those differences, measure these differences with money, time and convenience

4) Describe these gaps to customers

Your task is to educate customers; why should he/she stops buying what he/she already buys and start buying from you?
ATTENTION – The ad must grab the viewer’s attention within 3 seconds.

example –

Attention

The best way to do that is by clearly identifying with the viewer’s pain points. Something they wish they had a solution for.
To be attentive, you message should be

1)      Relevant

2)      Short

3)      Simple

4)      Well written (well shown as on example above)

INTEREST – The ad must clearly identify the solution and create emotional awareness for the viewer and keep him glued to the message. Also, it must clearly identify your selling proposition.

DESIRE – The ad must then paint an emotional picture of the benefits. Think about, what your customer wants, what you can offer him that will make him happy?

Creating this emotional hook, think about what kinds of feeling you can create. You should create something attractive and memorable, but don’t forget to focus on your product. For example try to avoid this: “I got a great commercial message last night, but I can’t remember what it was for.”

ACTION – the ad must catch your eye. First, you must identify what action you want the viewer to take. Then make it irresistible by supporting the offer with something that’s appropriate for the business, like a free trial, an eBook, or a presentation.

Keep in mind, that advertising initially is not about sales, it is about creating awareness. Ad messages must be simple, direct and have an emotional impact. Next, ads should reflect the brand strategy.

Advertise with Glabex.com. Glabex helps you to create right adverting message.

 

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Involvement: is this all we need to win customers?

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One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign

Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

2. Involved contacts

 

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

3. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

4. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

5. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

With Glabex you can create daily involvement campaigns, including deals, coupons, customers surveys, prizes.