Today we are going to go over how Glabex.com was able to push its email marketing to the next level.
Email is a very sensitive and easily interruptible marketing channel. You can easily run into problems with spam filters or a quick flood of unsubscribes. Tweaking email campaigns can become a dangerously delicate situation, which makes most marketers afraid to venture into the world of email campaign optimization.
Let’s take a look how Glabex.com entered this world and came out successful!
- com Background
Glabex.com offers a varity of services for companies, as free product listigns nad selling tools, job positing tools, company advertising, comprehensive coupend actions and much more. Website atracts more than 6 million visits and 300,000 new registered users every year.
Glabex.com has a steady system in place of sending new subscribers a welcome email and a weekly email with the top 20 offers. But something didn’t seem quite right to the team – they felt like they could be reaching higher goals..
So what were they doing wrong?
Glabex is not Striking While the Iron is Hot
The problem is that Glabex.com was missing out on the chance to increase engagement when they had the highest odds of success.
So immediately after a new subscriber signs up, you have the opportunity to strike while the iron is hot. But the Glaebx.com welcome email does not try to convince subscribers, new users to use the service, Glabex welcome eamil just inform users about existgn free services and allows users to apply, start using such services right form email page (providien comprehensive links to websitemasters)
Why Marketers Don’t Sell When Odds are in Their Favor
So if you have the greatest odds of selling to new subscribers, why not launch a big marketing push when they sign up?
We need to keep in mind become fatigue, when email occurs your eamil too frequently, causing them to complain, unsubscribe, or mark your emails as spam.
Everyone knows what it’s like for a company to send so many emails that you finally get irritated and unsubscribe. “Just because email gives you instant access to your subscribers doesn’t mean you can email them impulsively or impetuously.
Two Classic Methods For Converting Prospects into Customers
Glabex.com needs to increase engagement to increase number of users, without annoying new subscribers. But these goals aren’t unique to Glabex.
Here are two classic methods other companies have used to address these same goals:
The first method is the email autoresponder. Now this isn’t the same as an “out-of-office” autoresponder that provides people with useful informaiton by using shedules automatic email.
Some sutospender is free some are paid, but the easiest way Glabex managers use is to use simple macro which allows send emails to Gaebx users form Excel spreadsheet. Easy enough and oyu can adjust it easily.
Hereis the code of the macro you might want to use –
Here is the code of the macro you might want to use –
‘Create Outlook object
Set OutlookApp = New Outlook.Application
‘Loop through the rows
For Each cell In Columns(“I”).Cells.SpecialCells(xlCellTypeVisible)
If cell.Value Like “*@*” Then
‘Get the data
Subj = “This is the Subject Field”
Recipient = cell.Offset(0, -1).Value
EmailAddr = cell.Value
Msg = Recipient & vbCrLf
Msg = Msg & “Please review the following message.”
‘Create Mail Item and view before sending
Set MItem = OutlookApp.CreateItem(olMailItem)
Let us know if you have any questions we will be heappy to help you. (Glabex team)
Always before prospects are willing to purchase his infoproduct, he has to educate them about how valuable white papers are for generating cheap leads. In order to do that, Glabex provide users with the white papaers with the bsuienss development tips, usng the same method. Then Glabex sends pre-written, follow-up emails automatically on a set schedule.
An autoresponder excel macro (see code above) campaign can include any number of messages scheduled to be sent out over any period of time you specify. You also can restrict “send time”. For example, you could specify that subscribers only will receive your emails during business hours, which ups the odds that they’ll actually read them. (some morecustomization is needed)
The content of these emails is static, meaning it never changes. Every new subscriber receives the same series of emails with the same content. Which can be borrrowed from the website or provided my marketer.
The second method is to create dynamic content. Unlike static content, dynamic content changes frequently.
The Glabex.com Hybrid Method: A Series of Welcome Emails with Dynamic Content
Glabex.com combined both of these classic methods, the email autoresponder with static content and dynamic content, to strike while the iron is hot.
The marketing department set a goal to increase revenue by encouraging new subscribers to make their first purchase sooner.
To do this, they first stretched their welcome email into a six-part series, similar to an autoresponder.
But what about catching subscribers off guard and fatiguing the email list?
To prevent those problems, the first email in the series alerts subscribers to the coming messages, so they know what to expect. It tells them they can expect to receive special offers for food and other deals for the next six days.
Coupon for discount
Coupon # O-71X592947J312151S
You just received a Coupon from BestSEllersUS Inc, which allows you to by Sumsung Galaxy with 50% discount.
- Samsung nexus 5
- Sold by BesSellersUS Inc
- Quantity: 1
Then, Glabex.com monitors data analytics for open rates and unsubscribes to make sure their new subscribers aren’t unhappy.
Also, because their discount deals don’t last forever, they couldn’t create an autoresponder with static content, so they made the content dynamic. Their welcome emails feature the most popular discount offers at the time.
The result? Using this method, Glaebx.com increased revenue 23%. Open rates for the team’s newsletters increased 66%.
And best of all, the team increased revenue and engagement without increasing customer complaints.
Taking It to the Next Level
By sending daily emails to new subscribers for several days, Glabex.com took steps toward becoming an email-centric daily deal/product marketing tool. Groupon and LivingSocial are two exemplars.
One way they could expand is by sending daily offer emails to all of their subscribers on an ongoing basis, rather than sending weekly emails.
There are plenty of examples of email-centric daily deal providers that focus on various niches or markets. One example is EasyCandy, which partners with local businesses to offer a limited number of unique deals for their readers, such as discounts, exclusive perks, and custom packages.
Switching from weekly to daily deals might require more resources, such as hiring additional business development employees to source more deals or hiring more writers to create dynamic content. But it might be a worthwhile move. Groupon’s market cap is still 4.7 billion dollars, despite the stock price falling a lot since the initial public offering.
The best thing, is that you manage and anvigate you marketing campaing using Glabex tools for free of charge, it might soaung byest, btu try Glaebx Couponed campign with sofisticated marketing tools and you wil see how easy and fun your marketing can be. No need to higer marketing agency or pay extra for promotional service.
Using email marketing tactics is a great way to try strategies with a proven track record. Nevertheless, what works for one company won’t necessarily work for another, which is why testing on your own audience is critical. Mix and match proven strategies, and always be testing.
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