6 Tips for the Best Email Marketing campaign

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The best marketing practices

Email marketing is an incredibly powerful marketing tool to have in a company’s arsenal of marketing techniques, and should be an integral part of the overall marketing strategy of any business. However, very few companies are actually able to do what they need to master this technique. As a result, they lag behind and miss out on potential revenue growth. So, what’s the secret? Well, there really is no perfect formula, but there are certain things you can do to improve the results of your email marketing campaign. Please take a look at the following several six steps:

Make it Valuable Sending your customer an endless string of  useless information, will be forwarded to trash and marked as spam immediately. Instead, to make sure that the content of your emails is useful for your readers, offer something valuable. There can be links to helpful articles, a few valuable tips or coupons, interesting news about your new product issues, or events, organized by your company.

Be Consistent If you really want to reach your customers and create your brand image, you need to be consistent in your e-mail efforts. Do not just send a e-mail disorganized, spamming your potential customers with useless and irrelevant information. It is better to create an organized editorial calendar, in order to build a regular newsletter. Once such a newsletter, has been created, it can be send at least weekly.

Include a clear call to action It is a fact that people do what they say. Instead of hoping that your prospects will take action, tell them! Whatever the purpose of your e-mail address is, whether to sell a new product or service to get people to sign up for an event or webinar, use action words like “click here to buy now” or “signed today,” to encourage your readers to this goal.

Keep it simple and short. Nobody wants to spend their time to reading unexpected unfamiliar email. Creating an email marketing campaign, will catch your potential customer’s attention. So , make your content concise and clear for anybody to read and most important short. Try to explain your point in 2-3 sentences. Keep in mind that the majority of readers look only at the first or second sentences.

Perform the highest quality. You do not need to focus on every core products or service; you only need to explain what the best you think your customer will be interested to the most.

Keep it compatible. There are so many different operating systems and devices. No one knows what and how to retrieve and read. E-mail make sure you make your email acceptable within the most popular email services. Try to keep your content without pictures, as many programs automatically disable this option.
Remember, make it short, valuable, consistent and accessible.
Take a look at the following examples:
g-commerce1

Example 1. Invitation Email:

We invite you to visit our unique business platform, which allows you

  • Open your own branded online store
  • Increase your brand recognition, by being integrated with a community network
  • Run Daily Coupons promotions
  • Increase social awareness
  • Create professional business profile
  • Optimize professional search engines
  • SIGN UP

    Create intelligent social media marketing

 

Please proceed to the link glabex.com

Example 2: Conformation email

Thanks for joining Glabex. You have successfully signed up.

We’ve automatically generated the following Glabex username for you:

Username: Alex.D

You can change your username and password by going to your profile settings.

Now on to the fun part – sign in to Glabex and get started!

Enjoy,
Glabex


These simple tips will help you master this email marketing techniques and remove the mystery of great email marketing campaigns, you can turn your mediocre marketing campaigns and e-mail into a dynamic revenue-generating machine.

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Involvement: is this all we need to win customers?

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One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign
Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

  1. Involved contacts

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

 

  1. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

 

  1. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

 

  1. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

  1. Involvement is not a goal of marketing

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

 

g-commerce1     CREATE YOUR BUSINESS PROFILE on Glabex

Video Retargeted Advertising

history of advertising

Adding online video to your site is the intersection of performance and brand advertising. Retargeted video advertising ‘out performs’ brand advertising and ‘out brands’ performance advertising.

At the most basic level, Glabex Video brings back those users who have abandoned the site. Video Advertising solutions can play a key role in supporting strategic customer acquisition and engagement initiatives.

Here are four additional ways in which Glabex Video can drive customer acquisition and support engagement initiatives:

#1. Push sales performance
Once a customer has purchased your products on the Glabex marketplace, it’s the beginning of a long-lasting relationship. Drive further revenue by supporting your customer with informative customized videos. It could be video instructions, how to use the product the customer has already bought, or a video presentation of supplementary products or product accessories. By retargeting videos, which are based on recent purchases, you can drive repeat orders and ultimately increase brand loyalty. When the customer completes a purchase, they receive an order confirmation and their products are tracked and a pre-roll customized video ad will be presented to him or her. Prepare different videos, attach these videos to your product/service and send them automatically once the purchase is made.

#2. Boost customer lifetime value
Use retargeted video ads to promote your loyalty programs and rewards to your customers. Send these videos to the customer according to their purchase history. These video ads will encourage further customer loyalty and brand recognition. Some examples we’ve seen include “Sign-up for preferred customer status,” “Recommend us, and get a free coupon” and “Your order has been shipped, take a look at the video with instructions on how to use this gadget. Please accept your complimentary coupon with a 35% discount on your future purchases. ”

#3. Nurture prospects
Customize your Glabex Video by adapting and modifying the video ads for those customers who have already viewed them. Leverage visitor frequency attributes based on customer activity on site and video ads viewed in order to modify the video content. If a visitor has already seen a retargeted ad for the last product viewed and did not take targeted action, then a different ad can be generated for that visitor. Or play the same ad, but include a special promotion.

#4. Drive new visitor traffic
Bring new visitors to the site by preparing targeted videos. By reproducing the same attributes as previously successful retargeted video campaigns. Those successful attributes can be used to target prospects that have not yet visited the site.

Nowadays, online video advertising is no longer an extension of TV advertising. It no longer serves only brand objectives, but delivers on performance marketing, too. Some of the world’s largest and most innovative brands recognize this and have adopted a video advertising strategy to deliver engaging and effective experiences throughout the customer’s lifecycle. Execution of these strategies commonly begins with a retargeted advertising program focused on bringing consumers back to the site with personalized pre-roll ads. The result; true business impact that is consistent and can be effectively measured and continually optimized to serve both performance and brand camps.

Also Read:

Selling Online: How much will it Cost Me?

4 Tips for the great Video marketing campaign

Adoption rates: for b2b and b2c

Color and Marketing

Predicting keyword event

Social Behavior Algorithm

Inbound Marketing

Inbound Marketing

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The term” Inbound “, means that instead of marketer reaching out to consumer, the trails of content are created such as blog posts, podcasts, PR releases, blog comments, educational material, answers to popular questions, videos, presentation etc. Through this content audience (internet users) can proceed to website/business.

Traditional marketing is a different story. It works other way around. In traditional marketing you find clients. This is more like pre-selling your product before your consumers even know that you are promoting them something.

There is a secret of Advertising which has been emphasized again and again by Advertising and PR experts such as David Ogilvy and Edward Bernays[1]. The less your advertisement looks like an advertisement the more chances it has of persuading your clients to buy the product which you are promoting. David Ogilvy mentioned that your advertisement must look like an editorial as people read editorials with much more interest than they read advertisement. So advertisers learn long ago that the best way to sell is not to sell or at least appear that you are not selling anything. (clever, right?)

Before asking your clients to purchase your product/service you have to build trust with them, educate, or provide useful information. This is the main idea behind Inbound Marketing. It more like a PR or brand building, it is kind of investing in your reputation and image.

The best part of this is that Inbound Marketing is not as expensive as buying an Ad during Super Bowl or paying to media digital companies. The only thing you are supposed to provide is your valuable time and some amount of money which is certainly nothing as compared to the amount spent on traditional methods of advertising.

There are a couple of examples of inbound marketing:

Blogging

Forums

Answering questions

Asking questions

Providing educational content (video, how to)

This article is sponsored by Glabex.com. Glabex offers clever advertising, online e-Commerce platforms and social collaboration. Most Glabex services are free, easy and fun to use! Enjoy doing business with Glabex!

History of Ads. Reality and Future of Advertising

Reality and Future of Advertising
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Here we are trying to discover the history of advertising development and marketing itself. At the end of the article we will discuss the future of advertising.

Over the last couple of years, the marketing industry has undergone several significant changes, mostly related to the shift in digital technology. Many people claim that the world is changing, technology is improving, but advertising techniques stay the same: we have the same media, radio, magazine commercial and outbound advertising. We are not going to refute this, but the changes we are going to discuss here are in another area. We will discuss the process of an adverting evolution as a means of staying competitive.

Advertising is considered to be very effective form of marketing and the greatest tool for lead generation. But lately, the effectiveness of advertising has been decreasing. Moreover it is hard to monitor interdependence between advertising campaigns and its effect on business. This is thanks to advertising changing and also because of shifts in the market. From 50s, advertising has undergone many changes.

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The first changes included TV appearances and mass communication development. At this time, advertising had the greatest impact on the audience. Its success was thanks mostly to the lack of competitiveness on the advertising market. To whole demand on advertising products was unclear Bck to 50s demand exceeds supply.

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The next step, with the growing competitiveness, was the change of approach to how good were produced and marketed. The new marketing approach, which differed from the previous approach (let’s call it the sales approach) can be seen with product development. With the sales approach, the first step is to develop the product, using existing industry capabilities, and only then to find customers for this product.   Marketing takes the opposite approach, it begins with  market research and customer needs, and only then we find the product development stage. By using marketing, the concept of advertising is utilized to get the competitive advantage. The concept of such advertising is simple: with growing competitiveness on the market, people are looking for products that suit them, so the advertising should promote the advantages products provide to consumers. This approach helps companies to lead have a competitive edge.

And the market is developing all the time, therefore the competitiveness is increasing, and companies are adjusting to new levels of market and new rules of competitiveness.  In these markets, the marketing concepts no longer work, as it becomes impossible to produce advanced products, as competitors are always ready to copy your products.   

Obviously, marketing itself is developing and improving its concepts, which allow us to push competitive levels to the new heights. That’s where branding comes in.  When creating competitive products based on functionality or technological advantages becomes impossible, the competitiveness itself shifts to the emotional areas i.e. how do consumers feel about the products? Marketers learned how to created product associations, that how marketing impacts people’s preferences on a new level, rather than logical comparison of two products. Such emotional associations allowed producers not only to drive successful campaigns but also to increase prices on well-branded products. Branded products, accordingly customers’ attitudes brought much more pleasure and satisfaction. They were perceived as having more value over products with unknown brands. The appearance of branding in the 70s-80s brought another revolution into advertising business; new formats of advertising and marketing approaches to bring back the effectiveness of marketing campaigns.

Now we are now at the stage when competitiveness moves to the next level, while the advertising concepts remained in the same place. 

First of all, we need to understand what we need advertising for. According to Wikipedia; “Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. In other words advertising is the source of media, which should spread the information about the product, service etc. In that manner to persuade the audience to take some action. During the whole history of advertising, the total concept of advertising remains the same, while the competitiveness is shifted from the product area to advertising itself. Now there so many different advertisements around us, that it becomes impossible to get all this information. Advertisers do not know how to reach audiences. In this case the work of developing products or services can be successful only when markers can reach their audiences.”

Before we offer a solution, let’s check the existing methodologies:

The first method is corporate ethics, or brand ethics where a Company is following it’s principles. The company image increases dramatically, as its customers and audience can see it taking care of social responsibilities, or when it acts ethically. For example; a company can become environmentally friendly, improve its ecological impact, or produce only organic products. The company can also choose to be patriotic and to keep all production facilities in the country of origin or hire only citizens instead of cheap foreign labor. While these ethical approaches are admirable, but they may cost too much.

Moreover this strategy could be limiting in terms of creating a highly competitive atmosphere with limited access to the information, company overviews or products. These kinds of companies could be easily outrun by more competitive adversaries who do not care about the environment and focus on providing cheaper products.  

Another approach is through the community and social networking. This approach is to disseminate information via word of mouth. There are some advantages of this approach, like creating customers who are more loyal or utilizing the strength of a friend’s recommendation.

 But there are several issues with using social networks. One issue which we have already covered is that you have no control of the message that is passed from one user to the next. People are speaking about their private business rather than your product/service.

The second issue is that people are not ready to discuss all products with the same enthusiasm. 

Some of your products will be more popular than others. According to statistics, the least discussed products on social networks are beverages (especially non-alcohol), luxury goods or personal cosmetics or drugs. 

The main issue here is that people usually only discuss well-known brands. According to the research, approximately 47% of brand discussions center on advertising. This means people are discussing commercials rather than products. Imagine how long the majority of social media users have to wait to hear news about new iPhone without commercial?

The third issue is involvement. Involvement is the consequence, but not an independent event. People are involved in the discussion or issue or commercial because they are interested and they seek out this kind of information. It is important to understand how involvement evolves in order to use it.

We consider that the main decrease in the effectiveness of the commercial is the lack of audience attention. People just lose interest in commercials, but we need to find ways to get that attention back.

 To fully understand this principle we have to analyze the history of commercials.

The history is significant because we can see that advertising is more about explaining the value of the product/service to the customer from different prospectives. In the beginning, it is the simple functionality and competitive advantage, while later on it’s the branding, image, style, options, customization, personal orientation, and mix of styles. Any product that becomes more and more complicated in in terms of value, functionality, brand positioning and advertising is following this trend. Nowadays, advertising isn’t adding value to the product; advertising is part of the product or service, and sometime it is the most significant part.

The idea is clear, if the advertising is valuable to the audience, the audience will pay attention to it.

So advertising is not something we may or may not to include, it is necessary and it is the most important part of your product. 

Modern market is very hectic and moreover it is diversified, which means advertising should be created to satisfy very different needs.

The modern marketing world in the digital development can offer many more ways and platforms for advertising. Media advertising is more available because of the internet, word of mouth is faster thanks to social media.

Also the concept of “Advertising Value” includes the idea of creating something useful and interesting for people. Create advertising which people like to see, listen to or watch. It could be an amazing art-style billboard, or cool article, or an e-Book with useful instructions, a nice looking presentation, or a free event for your audience, coupons, etc. There are an unlimited number of ways to create useful advertising.

This article is sponsored by Glabex.com. Glabex offers clever advertising, online e-Commerce platforms and social collaboration. Most Glabex services are free, easy and fun to use! Enjoy doing business with Glabex!