6 principles of creating the right content for the B2B-blog

6 principles of creating the right content for the B2B-blog

right content


There’s no need to write about the importance of a business blog, and even less about how important content is. But one thing you do need is to realize that you need a blog, and to understand how to work with it, and most importantly; what to write.

So our recommendations are:

  • Attract new visitors
  • Turn visitors into  customers
  • Subscribe the fans of your blog to your regular updates

Principle 1: Establish Credibility

It’s important in the first phase of building a relationship with your visitors to understand that your blog is not a waste of time. Readers should be aware that information is provided by an expert and that they can trust your recommendations 100%.

How to gain trust:

  • Publish reviews from satisfied customers
  • Share links to sites where you are mentioned as an expert or a reliable partner
  • Post links to your articles on third-party resources

Principle 2: Share your experience

You should not pretend that you are the only guru in the world. There are a number of online experts whose experience can be useful both to you and to your customers.

  • Provide links to the blogs of other experts in the industry (not to be afraid of losing visitors. On the contrary; they will perceive you as a source of even more valuable information)
  • Publish articles from other successful authors (with their permission, of course)
  • Select really useful information like interesting content on third-party resources. Ensure that it’s reliable; if your visitors find bad information on your site; they will blame you and nobody else.

Principle 3: Create an offer

Encourage feedback from your visitors so that they share their own experiences and views on topics. This can be expressed in the form of comments, questions, feedback or their own stories.

Principle 4: Informing

The primary objective of visitors to B2B blogs is to gain new knowledge.
How can you provide new knowledge?

  • Recommend useful books
  • Published data from the latest research
  • Analyze the situation in the market
  • Link to news sources to provide the most current information
  • Answer questions
  • Describe real-life examples of your product / service

When you have developed an interested audience, you can begin to organize seminars and webinars.

Principle 5: Do not hide your success!

It’s unlikely that visitors will trust your company if they are not familiar with your achievements.

Talk about yourself:

  • Share your successful experiences through case studies
  • Write about the current affairs of the company
  • Publish information about the development of your company

There’s no need to go into detail or disclose sensitive information. Rather, utilize more general statistics such as: “In the last three months we have published 50 articles in prominent publications.”

Principle 6: Focus on visual content

Visual information improves readability.

How to create interesting visual content:

  • Create Infographics
  • Invent your own memes,
  • Illustrate the quotes of famous people in your posts

Industry seals is a proven alternative. Likes and comments are nice! But do not forget that your audience has come for knowledge, not for entertainment.

Were to use these practices

Use this knowledge on Glabex.com.

Glabex provides excellent tools for casual sellers and small businesses who want to be successful by dealing directly with their customers.

These tools, along with the ease-of-use of the platform, make it easy and quick for business owners or product managers or individuals to sell online and advertise their companies, collaborate with their clients, answer questions, and provide feedback.

As Glabex provides full social network collaboration, it allows you synchronize business company profiles, products, and your online store with all the major social networking systems, automatically publishing all your updates!

By democratizing the buy-sell experience, consumers have the ability to buy cheaper goods and services, as they are buying from sellers with NO commission. They can also find some amazing goods.


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5 Things Customers are expecting from a Seller




5 Things Customers are expecting from a Seller

5 Things Customers are expecting from a Seller

The most important aspect of your marketing analyses is to know what your customers really want from you. Usually your customers want more than just great products or workable solutions.

If you want your customer to rely on you and stay with your forever, you need to be the person who utilizes the following strategies:

1. Personalization

Customers want to buy “their” product or use “their” service, which reflects “their” needs. Do not offer common cookie-cutter solutions. You need to represent their interests; even it’s not in your own financial interest.

2. Customer Care

Customers want to know the truth from professionals. They want to trust the seller. It means they expect you to tell them when buying what you’re selling is a mistake even though sometimes it may be very difficult.

3. Preventability

Not to beg behind your customer. Customers respect sellers who have a sense of pride and self-respect. Everybody wants to be with proud, respectful and successful people who can handle even the most difficult tasks.

4. Creativity

Nobody wants to waste their time on listening to ordinary marketing solutions or typical sales presentations.  However, your customers are always interested in something new, cutting edge and original. Customers want to get unique, workable solutions from you.

5. Confidence

Customers are taking a risk when they buy something.  They need and expect you to exude the kind of confidence that assures them of your product quality and usefulness. Believe in your product-your product is what makes your customers happy.

Sell with Creativity, preventability, confidence, customer care and personalization on Glabex.com

Glabex provides all tools for effective internet commerce.