How To Develop your Email Campaign Optimization

Today we are going to go over how Glabex.com was able to push its email marketing to the next level.

Email is a very sensitive and easily interruptible marketing channel. You can easily run into problems with spam filters or a quick flood of unsubscribes. Tweaking email campaigns can become a dangerously delicate situation, which makes most marketers afraid to venture into the world of email campaign optimization.

Let’s take a look how Glabex.com entered this world and came out successful!

1. com Background

Glabex.com offers a varity of services for companies, as free product listigns nad selling tools, job positing tools, company advertising, comprehensive coupend actions and much more. Website atracts more than 6 million visits and 300,000 new registered users every year.

Glabex.com has a steady system in place of sending new subscribers a welcome email and a weekly email with the top 20 offers. But something didn’t seem quite right to the team – they felt like they could be reaching higher goals..

So what were they doing wrong?

Glabex is not Striking While the Iron is Hot

The problem is that Glabex.com was missing out on the chance to increase engagement when they had the highest odds of success.

So immediately after a new subscriber signs up, you have the opportunity to strike while the iron is hot. But the Glaebx.com welcome email does not try to convince subscribers, new users to use the service, Glabex welcome eamil just inform users about existgn free services and allows users to apply, start using such services right form email page (providien comprehensive links to websitemasters)

Why Marketers Don’t Sell When Odds are in Their Favor

So if you have the greatest odds of selling to new subscribers, why not launch a big marketing push when they sign up?

We need to keep in mind become fatigue, when email occurs your eamil too frequently, causing them to complain, unsubscribe, or mark your emails as spam.

Everyone knows what it’s like for a company to send so many emails that you finally get irritated and unsubscribe. “Just because email gives you instant access to your subscribers doesn’t mean you can email them impulsively or impetuously.

 

Two Classic Methods For Converting Prospects into Customers

Glabex.com needs to increase engagement to increase number of users, without annoying new subscribers. But these goals aren’t unique to Glabex.

Here are two classic methods other companies have used to address these same goals:

The first method is the email autoresponder. Now this isn’t the same as an “out-of-office” autoresponder that provides people with useful informaiton by using shedules automatic email.

Some sutospender is free some are paid, but the easiest way Glabex managers use is to use simple macro which allows send emails to Gaebx users form Excel spreadsheet. Easy enough and oyu can adjust it easily.

Hereis the code of the macro you might want to use –

Here is the code of the macro you might want to use –

‘Create Outlook object
Set OutlookApp = New Outlook.Application

‘Loop through the rows
For Each cell In Columns(“I”).Cells.SpecialCells(xlCellTypeVisible)
If cell.Value Like “*@*” Then

‘Get the data
Subj = “This is the Subject Field”
Recipient = cell.Offset(0, -1).Value
EmailAddr = cell.Value

‘Compose Message
Msg = Recipient & vbCrLf
Msg = Msg & “Please review the following message.”

‘Create Mail Item and view before sending
Set MItem = OutlookApp.CreateItem(olMailItem)

 

Let us know if you have any questions we will be heappy to help you. (Glabex team)

Always before prospects are willing to purchase his infoproduct, he has to educate them about how valuable white papers are for generating cheap leads. In order to do that, Glabex provide users with the white papaers with the bsuienss development tips, usng the same method. Then Glabex sends pre-written, follow-up emails automatically on a set schedule.

 

An autoresponder excel macro (see code above) campaign can include any number of messages scheduled to be sent out over any period of time you specify. You also can restrict “send time”. For example, you could specify that subscribers only will receive your emails during business hours, which ups the odds that they’ll actually read them. (some morecustomization is needed)

The content of these emails is static, meaning it never changes. Every new subscriber receives the same series of emails with the same content. Which can be borrrowed from the website or provided my marketer.

The second method is to create dynamic content. Unlike static content, dynamic content changes frequently.

The Glabex.com Hybrid Method: A Series of Welcome Emails with Dynamic Content

Glabex.com combined both of these classic methods, the email autoresponder with static content and dynamic content, to strike while the iron is hot.

The marketing department set a goal to increase revenue by encouraging new subscribers to make their first purchase sooner.

To do this, they first stretched their welcome email into a six-part series, similar to an autoresponder.

But what about catching subscribers off guard and fatiguing the email list?

To prevent those problems, the first email in the series alerts subscribers to the coming messages, so they know what to expect. It tells them they can expect to receive special offers for food and other deals for the next six days.

Coupon for discount

Coupon # O-71X592947J312151S

Hello Alex,

You just received a Coupon from BestSEllersUS Inc, which allows you to by Sumsung Galaxy with 50% discount.

Product Details

• Samsung nexus 5
• Sold by BesSellersUS Inc
• Quantity: 1

 

Then, Glabex.com monitors data analytics for open rates and unsubscribes to make sure their new subscribers aren’t unhappy.

Also, because their discount deals don’t last forever, they couldn’t create an autoresponder with static content, so they made the content dynamic. Their welcome emails feature the most popular discount offers at the time.

The result? Using this method, Glaebx.com increased revenue 23%. Open rates for the team’s newsletters increased 66%.

And best of all, the team increased revenue and engagement without increasing customer complaints.

Taking It to the Next Level

By sending daily emails to new subscribers for several days, Glabex.com took steps toward becoming an email-centric daily deal/product marketing tool. Groupon and LivingSocial are two exemplars.

One way they could expand is by sending daily offer emails to all of their subscribers on an ongoing basis, rather than sending weekly emails.

There are plenty of examples of email-centric daily deal providers that focus on various niches or markets. One example is EasyCandy, which partners with local businesses to offer a limited number of unique deals for their readers, such as discounts, exclusive perks, and custom packages.

Switching from weekly to daily deals might require more resources, such as hiring additional business development employees to source more deals or hiring more writers to create dynamic content. But it might be a worthwhile move. Groupon’s market cap is still 4.7 billion dollars, despite the stock price falling a lot since the initial public offering.

The best thing, is that you manage and anvigate you marketing campaing using Glabex tools for free of charge, it might soaung byest, btu try Glaebx Couponed campign with sofisticated marketing tools and you wil see how easy and fun your marketing can be. No need to higer marketing agency or pay extra for promotional service.

Using email marketing tactics is a great way to try strategies with a proven track record. Nevertheless, what works for one company won’t necessarily work for another, which is why testing on your own audience is critical. Mix and match proven strategies, and always be testing.

Try Glabex Now

 

Involvement: is this all we need to win customers?

One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign
Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

2. Involved contacts

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

 

3. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

 

4. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

 

5. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

6. Involvement is not a goal of marketing

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

 

     CREATE YOUR BUSINESS PROFILE on Glabex

The Mister of “Content”

Creating and marketing any kind of content and spreading it,  is now as easy as never before.

This has been developed by the advent of social networking boom and blogging software that facilitate fast efficient multi-media publishing.

Content in our days is not a “content”, if it is not shared!

Some facts about history of “Content”

Facts proving incredible grow of online content

• Facebook has approximately 90 billion images, 6 billion images are published every month, and this number is growing!
• By June 1012, Flickr has 7 Billion Photos
• 11 million videos are uploading worldwide every minute
• Approximately 350 million blog posts are published every year

Why Content is in demand?  Because people are looking for

• Information

• Education
• Suggestions
• Solves problems
• Entertainment

In the developing world, the demand of knowledge, manfully content is never ending

Let’s try to understand social media meaning. Social medial is a content, which consist comments, text, images, videos. It will remind you that content can be any type of media and format. Social media is all that Media in all its formats that was previously hidden on personal computers, consisted in files offline, but now it can be published to a variety of social media platforms that host and make public your previously unpublished media.

Let think what should be published and how to find right path, let’s say right content?

Let’s list all types of content we know so far

1.Videos

In our days so easy to create simple video, as the development of inexpensive video cameras with high definition, included in smart phones, becomes the standard feature allow you to create any kind of video content and share it immediately via multiple.

Types of videos:

1. Interviews
2. Meeting records (try not to break confidential policy)
3. Presentations
4. Video about products
5. “How To” videos that instruct and teach
6. People feedbacks, comments about your product, service or store.

2. Presentations

Presentation is easier to create comparing with Video. Gust link several images together and use your presentation via different sources, share your presentation with colleges, customers or friends, or choose public sharing.

You can create different types of presentations. Basically presentation is dynamic slideshow; its marketing rating is much higher than the rating of static image. Your presentations may instruct your customers how to use products and may be applied to your product on online stores.

3. Images

Creating images content is even easier than creating presentation content. High definition images that are well produced can provide high engagement.

1. You can create a masterpiece using Adobe Photoshop or any other editor to attract people’s attention to your company, brand , product or service. Be creative, use high definition cameras to make the best shot. Visually presented concept is the best way of describing what you offer.
2. Photos at events demonstrate active participation in your industry and can provide high credibility through association.
3. Variety of photos of your product are better than text description.
4. Take photo of your staff at work. It can provide a personal insight to a company that humanizes companies which is vital on a social web.
5. Make photos of you business, café or restaurant, spas salon, golf club, to give an idea for your customer what to expect.

By providing nice, bright attractive images, you increase your brand recognition and lift your ranting upfront your competitors.

4. Text Content

Text content is one of the oldest of formats, but it is still one of the most useful and important part of the whole internet content.  It is not so easy to create good, concise, clear, well organize text content.

The most highly engaging text:

1. White papers – General reports, which describes some aspects for prospects buyers. They are generally 8-12 pages in length
2. eBooks – They are usually  20-100 pages in length. Such resources can be free (in the short form) and maybe sold in the longer format. eBook usually present more complex information than white papers.
3. Case Studies –They are typically 1-2 pages long and with the narrative structure of the a story and are based upon real life events. Usually it describes strategies and tactics of particular business cases.

5. Audio

Audio and podcasts are widely used. Podcasts can also be very effective when packaged together with a presentation or video

1. Podcasts: Pre-recorded presentations either by one person or a group. Podcasts discusses a topic that educates and solves problems.
2. Live on-line radio shows with interviews of experts, educational programs, news, podcasts and entertainment programs.

Audio is more powerful marketing tool than anybody can expect. People listen audio while doing other things. So audio content suggests more verity and is simple to record and implement.

You can boost your sales simply by recording audio instruction to each of your product. You can always describe advantages of your product, using different examples. So Audio content can be used as single tool or accompanied with other content types.

Sometimes using a range of formats for the same information will allow you to reach a broader audience.

You can use all kind of content form marketing purposes on glabex.com.

Glabex is the US’s first free online shopping portal for local independent retailers. Glabex connects the individuality and choice of products from independent shops with the convenience of being able to shop online anytime.

The site is made for wide range of businesses retailers to quickly set up online store so that customers can browse and to buy from the shores they trust.

Glabex puts business online, giving local shoppers 24/7 access to their favorite brands with all the convenience and benefits associated with e-commerce.

There is no more need to run your own online store, simple register and upload your products, accompanied it with variety of different content, like images, videos, presentations. So not think about hoisting or service fees.

Involvement: is this all we need to win customers?

One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign

Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

2. Involved contacts

 The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

3. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

4. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

5. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

6. Involvement is not a goal of marketing

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

Organic advertising via Glabex allows you create relevant marketing campaigns and  generate leads. remember banners is a history organic advertising is a future of marketing.

Other Articles:

Involvement: is this all we need to win customers?

5 of the most important element of advertising message

Reality and future of advertising

Save More. Sell More.

Personalized Videos

Video Retargeted Advertising

Adoption rates: for b2b and b2c