Email marketing is an incredibly powerful marketing tool to have in a company’s arsenal of marketing techniques, and should be an integral part of the overall marketing strategy of any business. However, very few companies are actually able to do what they need to master this technique. As a result, they lag behind and miss out on potential revenue growth. So, what’s the secret? Well, there really is no perfect formula, but there are certain things you can do to improve the results of your email marketing campaign. Please take a look at the following several six steps:
Make it Valuable Sending your customer an endless string of useless information, will be forwarded to trash and marked as spam immediately. Instead, to make sure that the content of your emails is useful for your readers, offer something valuable. There can be links to helpful articles, a few valuable tips or coupons, interesting news about your new product issues, or events, organized by your company.
Be Consistent If you really want to reach your customers and create your brand image, you need to be consistent in your e-mail efforts. Do not just send a e-mail disorganized, spamming your potential customers with useless and irrelevant information. It is better to create an organized editorial calendar, in order to build a regular newsletter. Once such a newsletter, has been created, it can be send at least weekly.
Include a clear call to action It is a fact that people do what they say. Instead of hoping that your prospects will take action, tell them! Whatever the purpose of your e-mail address is, whether to sell a new product or service to get people to sign up for an event or webinar, use action words like “click here to buy now” or “signed today,” to encourage your readers to this goal.
Keep it simple and short. Nobody wants to spend their time to reading unexpected unfamiliar email. Creating an email marketing campaign, will catch your potential customer’s attention. So , make your content concise and clear for anybody to read and most important short. Try to explain your point in 2-3 sentences. Keep in mind that the majority of readers look only at the first or second sentences.
Perform the highest quality. You do not need to focus on every core products or service; you only need to explain what the best you think your customer will be interested to the most.
Keep it compatible. There are so many different operating systems and devices. No one knows what and how to retrieve and read. E-mail make sure you make your email acceptable within the most popular email services. Try to keep your content without pictures, as many programs automatically disable this option.
Remember, make it short, valuable, consistent and accessible.
Take a look at the following examples:
Example 1. Invitation Email:
We invite you to visit our unique business platform, which allows you
- Open your own branded online store
- Increase your brand recognition, by being integrated with a community network
- Run Daily Coupons promotions
- Increase social awareness
- Create professional business profile
- Optimize professional search engines
Create intelligent social media marketing
Please proceed to the link glabex.com
Example 2: Conformation email
Thanks for joining Glabex. You have successfully signed up.
We’ve automatically generated the following Glabex username for you:
You can change your username and password by going to your profile settings.
Now on to the fun part – sign in to Glabex and get started!
These simple tips will help you master this email marketing techniques and remove the mystery of great email marketing campaigns, you can turn your mediocre marketing campaigns and e-mail into a dynamic revenue-generating machine.