6 Tips for the Best Email Marketing campaign

emailmark
The best marketing practices

Email marketing is an incredibly powerful marketing tool to have in a company’s arsenal of marketing techniques, and should be an integral part of the overall marketing strategy of any business. However, very few companies are actually able to do what they need to master this technique. As a result, they lag behind and miss out on potential revenue growth. So, what’s the secret? Well, there really is no perfect formula, but there are certain things you can do to improve the results of your email marketing campaign. Please take a look at the following several six steps:

Make it Valuable Sending your customer an endless string of  useless information, will be forwarded to trash and marked as spam immediately. Instead, to make sure that the content of your emails is useful for your readers, offer something valuable. There can be links to helpful articles, a few valuable tips or coupons, interesting news about your new product issues, or events, organized by your company.

Be Consistent If you really want to reach your customers and create your brand image, you need to be consistent in your e-mail efforts. Do not just send a e-mail disorganized, spamming your potential customers with useless and irrelevant information. It is better to create an organized editorial calendar, in order to build a regular newsletter. Once such a newsletter, has been created, it can be send at least weekly.

Include a clear call to action It is a fact that people do what they say. Instead of hoping that your prospects will take action, tell them! Whatever the purpose of your e-mail address is, whether to sell a new product or service to get people to sign up for an event or webinar, use action words like “click here to buy now” or “signed today,” to encourage your readers to this goal.

Keep it simple and short. Nobody wants to spend their time to reading unexpected unfamiliar email. Creating an email marketing campaign, will catch your potential customer’s attention. So , make your content concise and clear for anybody to read and most important short. Try to explain your point in 2-3 sentences. Keep in mind that the majority of readers look only at the first or second sentences.

Perform the highest quality. You do not need to focus on every core products or service; you only need to explain what the best you think your customer will be interested to the most.

Keep it compatible. There are so many different operating systems and devices. No one knows what and how to retrieve and read. E-mail make sure you make your email acceptable within the most popular email services. Try to keep your content without pictures, as many programs automatically disable this option.
Remember, make it short, valuable, consistent and accessible.
Take a look at the following examples:
g-commerce1

Example 1. Invitation Email:

We invite you to visit our unique business platform, which allows you

  • Open your own branded online store
  • Increase your brand recognition, by being integrated with a community network
  • Run Daily Coupons promotions
  • Increase social awareness
  • Create professional business profile
  • Optimize professional search engines
  • SIGN UP

    Create intelligent social media marketing

 

Please proceed to the link glabex.com

Example 2: Conformation email

Thanks for joining Glabex. You have successfully signed up.

We’ve automatically generated the following Glabex username for you:

Username: Alex.D

You can change your username and password by going to your profile settings.

Now on to the fun part – sign in to Glabex and get started!

Enjoy,
Glabex


These simple tips will help you master this email marketing techniques and remove the mystery of great email marketing campaigns, you can turn your mediocre marketing campaigns and e-mail into a dynamic revenue-generating machine.

Advertisements

Involvement: is this all we need to win customers?

Featured Image -- 318

One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign
Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

  1. Involved contacts

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

 

  1. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

 

  1. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

 

  1. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

  1. Involvement is not a goal of marketing

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

 

g-commerce1     CREATE YOUR BUSINESS PROFILE on Glabex

MAKE YOUR BUSIENSS HANDS FREE

Have you ever thought about having an online presence as a small business owner?

 Once I started my business, I asked myself the following questions:

Once I started my business, I asked myself the following questions:

  • What is actually having an online business presence means ?
  • Why my business need a proper online presences ?
  • How it will effect the way I do business ?

 Online Presence Means

Just the tools we use to do business online are different due to the new technology.

In current environment online presence means having at least the following:

  • Business web site;
  • Blog;
  • Facebook Page, Twitter Account;
  • Online Store

Please note result depends how well you use these tools

  • Only Having online presence only will not generate business for you. It is just like opening a high street shop does not guarantee that you will get business. New business generation depends on how well you market your shop online or offline.
  • Therefore, customers are getting more and more demanding and want to interact with the businesses using new communication tools before they decide to buy. For this you need a two way communication tools such as website with a blog and social media properties.

 

Why Small Businesses Need Online Presence

  •  World has changed whether you accept it or not.
  • Nowadays customers want to see what other people say about any business they are going to do business with.
  • This is not possible to find out from phone directory or yellow pages alone.
  • Therefore, people find businesses online and like to check reviews before deciding to do business with any one.

 

How It Will Effect Your Business

Online presence give you the freedom to sell potentially across the globe as long as you can deliver.

Some of the benefits of having a good online presence

1. Power to sell more through another powerful channel;

  1. Potential to sell all over the world;
  2. Social Media tools help word of mouth marketing;
  3. Potential of make a system and sell on auto pilot;
  4. Low operating expense compare to brick & mortar business.

 

Business owners like you are busy people

  • Not time for posting in dozens of social media platforms..
  • No time for organizing online stores..
  • No time for charting with customers and replaying on reviews..
  • No time at all!

 

Glabex business tool!

  • It is free!
  • Easy to set up your professional business presence;
  • Integrated Marketing Tool, which focuses primarily on the business development;
  • Social Sync Tool allows to manage your social marketing from one place with on click!
  • Ecommerce Platform !
  • Centralized customer communication tool!
  • Professional Media library!

 

CREATE YOUR ONLINE PRESENCE ON GLABEX

LIST YOUR PRODUCTS & SERVICES

CREATE COUPONS

Formulas that effectively measure social network involvement

Formulas that effectively measure social network involvement.

What does an indicator such as “level of involvement” measure?

As far as social media, analytics is a relatively new area.

It is important to accurately represent measuring techniques as calculated by specific indicators.

For example, let’s take one of the key indicators: taking into account user interaction with a Facebook page. What does it measure? General definition states: “The level of involvement shows how fans interact with your content.” What does mean practically? For example, if your level of involvement is 0.02%, does this mean that only 0.02% of your fans somehow interact with your content?

If you look at the most common formula, they do not measure involvement accurately:

1st

The first problem:

It does not account for all interactions. Don’t you think that there is something missing? What about the videos and photos, or click on links? Are these actions not also a big part of the involvement?

For example, for brands in fashion, e-commerce, or even auto manufacturers these actions can be among the most important and make up 80% of all interactions. But in this formula, these actions are not taken into account! And then we shouldn’t be surprised that the level of involvement of the fans does not exceed 0.2%.

The second problem:

The formula is based only on the number of fans. Brands need to focus on engaging their audience, rather than the number of fans their page has.

Facebook is a great field for viral marketing (to convert friends to fans), and should not focus on the number of fan pages themselves. Especially when you consider that about 84% of the fans have never even seen your content.

Let’s compare two pages

2nd

Which one can be considered the most effective?

The second page seems to be as it has twice as many fans and more interactions. But this is not true. Let’s use a different metric.

3rd

If you measure the level of involvement by calculating the number of fans, it means you are trying to hide the truth: is the user who sees your content a fan? Do you really care about this? At first glance, the page with the worst parameters, but with the most shares, as well as with the fans who have many friends will work much better than a page with fewer fans and more interactions, but the coverage is poor. The presented formula should determine how well your content attracts users, but it does not. It does not take into consideration users who will not be able to access that content (and if they do not see it, they can comment or “like”). Moreover the formula does not take into account those who actually interact with your content.

The third problem:

The formula brings down everything: fans, and non-fans. it is like comparing apples and pears. The formula mixes the results of fan and non-fan actions. This approach creates a more favorable level of involvement. To be precise, the formula should count all “Likes”, comments, shares and views by all non-fans as well.

The fourth problem:

The formula gives preference to pages which contain more content. If you want to increase your level of involvement, you have to post more often – it’s very simple, and most importantly, it works: 1. You will reach more fans – this means that more people will see your content and this may increase your leads. 2. Each user (no matter whether they are your fan or not) will have more opportunities to “like” your content and share it too.

The Fifth problem:

The formula doesn’t measure users, but their interactions.

4th

We want to understand how our fans interact with the content, but we do not measure unique visitors – we measure only the number of interactions, such as “Likes” or “Comments” and shares.

The SOLUTION:

When you use this formula, you get an exact idea of the interaction from fans or users, and when your content works. Publishing useless content leads to the ridiculously low level of involvement. Of course, this formula can be useful, for example, from the point of view of comparison with your competitors, even if it is somewhat biased.

But in my opinion the level of involvement has nothing to do with engagement; rather it calculates a “level of activity.”

The following formula can measure engagement:

5th

This formula has a number of advantages that make it more accurate:

• It includes all types of interaction: viewing photos and videos, clicking on the link and so on, not just likes, comments, and shares It compares the involvement of both fans and non-fans;

• It includes only those people who have had a chance to see your content (and, therefore, interact with it.);

• It does not include the impact of the frequency of publications. And most importantly, this formula gives the answer to the question: “Does my content encourage involvement or not?”

AS well using this formula you can improve your SEO.

With this formula, your level of involvement will reach 30%, 40, 50% or even more.

Read also

Selling Online: How much will it Cost Me?

Facebook Ad Tips

Social Impact Measuring

izWiseMetrics Research and Glabex.com Research

Facebook Ads tips

Image

Facebook Ad Tips

Businesses that use Facebook ads successfully ask users to sign up, not to buy. You must use a low-friction conversion to be successful.

A visitor to your website wasn’t looking for your product. He clicked your ad on a whim. If you’re relying on him to immediately buy something to make your ad ROI positive, you will fail.

Facebook users are fickle and likely to click back to Facebook if you ask for a big commitment (purchase) upfront. Instead, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address.

Even if you sell products, not services, you should consider focusing on an intermediate conversion like a newsletter signup. Then you can upsell later through email marketing.

Daily deals are good examples of things that users will notice on Facebook ads. After you click one of their ads, you can just ask customer for email addresses. You can use it for newsletters too.

Even if you only ask for an email address initially, you’ll need to eventually make money from these users if your ads are to be profitable.

The best business model for Facebook ads earns revenue from their users over time, not all at once. A user may have given you her email, but you’ll need to build more trust before she buys anything.

You shouldn’t depend on one big purchase from her. Several smaller purchases are ideal.

Daily deals and subscriptions are great examples of business models that can thrive on Facebook.

At Glabex.com, you can create a daily deal or set up coupon campaign. Once created, your campaign can be shared on Facebook or anywhere else. Publishing and ad is as simple as sending it to your current or potential customers. This service is free of charge. You can try our deal builder on glabex.com.