How To Develop your Email Campaign Optimization

Today we are going to go over how Glabex.com was able to push its email marketing to the next level.

Email is a very sensitive and easily interruptible marketing channel. You can easily run into problems with spam filters or a quick flood of unsubscribes. Tweaking email campaigns can become a dangerously delicate situation, which makes most marketers afraid to venture into the world of email campaign optimization.

Let’s take a look how Glabex.com entered this world and came out successful!

1. com Background

Glabex.com offers a varity of services for companies, as free product listigns nad selling tools, job positing tools, company advertising, comprehensive coupend actions and much more. Website atracts more than 6 million visits and 300,000 new registered users every year.

Glabex.com has a steady system in place of sending new subscribers a welcome email and a weekly email with the top 20 offers. But something didn’t seem quite right to the team – they felt like they could be reaching higher goals..

So what were they doing wrong?

Glabex is not Striking While the Iron is Hot

The problem is that Glabex.com was missing out on the chance to increase engagement when they had the highest odds of success.

So immediately after a new subscriber signs up, you have the opportunity to strike while the iron is hot. But the Glaebx.com welcome email does not try to convince subscribers, new users to use the service, Glabex welcome eamil just inform users about existgn free services and allows users to apply, start using such services right form email page (providien comprehensive links to websitemasters)

Why Marketers Don’t Sell When Odds are in Their Favor

So if you have the greatest odds of selling to new subscribers, why not launch a big marketing push when they sign up?

We need to keep in mind become fatigue, when email occurs your eamil too frequently, causing them to complain, unsubscribe, or mark your emails as spam.

Everyone knows what it’s like for a company to send so many emails that you finally get irritated and unsubscribe. “Just because email gives you instant access to your subscribers doesn’t mean you can email them impulsively or impetuously.

 

Two Classic Methods For Converting Prospects into Customers

Glabex.com needs to increase engagement to increase number of users, without annoying new subscribers. But these goals aren’t unique to Glabex.

Here are two classic methods other companies have used to address these same goals:

The first method is the email autoresponder. Now this isn’t the same as an “out-of-office” autoresponder that provides people with useful informaiton by using shedules automatic email.

Some sutospender is free some are paid, but the easiest way Glabex managers use is to use simple macro which allows send emails to Gaebx users form Excel spreadsheet. Easy enough and oyu can adjust it easily.

Hereis the code of the macro you might want to use –

Here is the code of the macro you might want to use –

‘Create Outlook object
Set OutlookApp = New Outlook.Application

‘Loop through the rows
For Each cell In Columns(“I”).Cells.SpecialCells(xlCellTypeVisible)
If cell.Value Like “*@*” Then

‘Get the data
Subj = “This is the Subject Field”
Recipient = cell.Offset(0, -1).Value
EmailAddr = cell.Value

‘Compose Message
Msg = Recipient & vbCrLf
Msg = Msg & “Please review the following message.”

‘Create Mail Item and view before sending
Set MItem = OutlookApp.CreateItem(olMailItem)

 

Let us know if you have any questions we will be heappy to help you. (Glabex team)

Always before prospects are willing to purchase his infoproduct, he has to educate them about how valuable white papers are for generating cheap leads. In order to do that, Glabex provide users with the white papaers with the bsuienss development tips, usng the same method. Then Glabex sends pre-written, follow-up emails automatically on a set schedule.

 

An autoresponder excel macro (see code above) campaign can include any number of messages scheduled to be sent out over any period of time you specify. You also can restrict “send time”. For example, you could specify that subscribers only will receive your emails during business hours, which ups the odds that they’ll actually read them. (some morecustomization is needed)

The content of these emails is static, meaning it never changes. Every new subscriber receives the same series of emails with the same content. Which can be borrrowed from the website or provided my marketer.

The second method is to create dynamic content. Unlike static content, dynamic content changes frequently.

The Glabex.com Hybrid Method: A Series of Welcome Emails with Dynamic Content

Glabex.com combined both of these classic methods, the email autoresponder with static content and dynamic content, to strike while the iron is hot.

The marketing department set a goal to increase revenue by encouraging new subscribers to make their first purchase sooner.

To do this, they first stretched their welcome email into a six-part series, similar to an autoresponder.

But what about catching subscribers off guard and fatiguing the email list?

To prevent those problems, the first email in the series alerts subscribers to the coming messages, so they know what to expect. It tells them they can expect to receive special offers for food and other deals for the next six days.

Coupon for discount

Coupon # O-71X592947J312151S

Hello Alex,

You just received a Coupon from BestSEllersUS Inc, which allows you to by Sumsung Galaxy with 50% discount.

Product Details

• Samsung nexus 5
• Sold by BesSellersUS Inc
• Quantity: 1

 

Then, Glabex.com monitors data analytics for open rates and unsubscribes to make sure their new subscribers aren’t unhappy.

Also, because their discount deals don’t last forever, they couldn’t create an autoresponder with static content, so they made the content dynamic. Their welcome emails feature the most popular discount offers at the time.

The result? Using this method, Glaebx.com increased revenue 23%. Open rates for the team’s newsletters increased 66%.

And best of all, the team increased revenue and engagement without increasing customer complaints.

Taking It to the Next Level

By sending daily emails to new subscribers for several days, Glabex.com took steps toward becoming an email-centric daily deal/product marketing tool. Groupon and LivingSocial are two exemplars.

One way they could expand is by sending daily offer emails to all of their subscribers on an ongoing basis, rather than sending weekly emails.

There are plenty of examples of email-centric daily deal providers that focus on various niches or markets. One example is EasyCandy, which partners with local businesses to offer a limited number of unique deals for their readers, such as discounts, exclusive perks, and custom packages.

Switching from weekly to daily deals might require more resources, such as hiring additional business development employees to source more deals or hiring more writers to create dynamic content. But it might be a worthwhile move. Groupon’s market cap is still 4.7 billion dollars, despite the stock price falling a lot since the initial public offering.

The best thing, is that you manage and anvigate you marketing campaing using Glabex tools for free of charge, it might soaung byest, btu try Glaebx Couponed campign with sofisticated marketing tools and you wil see how easy and fun your marketing can be. No need to higer marketing agency or pay extra for promotional service.

Using email marketing tactics is a great way to try strategies with a proven track record. Nevertheless, what works for one company won’t necessarily work for another, which is why testing on your own audience is critical. Mix and match proven strategies, and always be testing.

Try Glabex Now

 

Formulas that effectively measure social network involvement

Formulas that effectively measure social network involvement.

What does an indicator such as “level of involvement” measure?

As far as social media, analytics is a relatively new area.

It is important to accurately represent measuring techniques as calculated by specific indicators.

For example, let’s take one of the key indicators: taking into account user interaction with a Facebook page. What does it measure? General definition states: “The level of involvement shows how fans interact with your content.” What does mean practically? For example, if your level of involvement is 0.02%, does this mean that only 0.02% of your fans somehow interact with your content?

If you look at the most common formula, they do not measure involvement accurately:

The first problem:

It does not account for all interactions. Don’t you think that there is something missing? What about the videos and photos, or click on links? Are these actions not also a big part of the involvement?

For example, for brands in fashion, e-commerce, or even auto manufacturers these actions can be among the most important and make up 80% of all interactions. But in this formula, these actions are not taken into account! And then we shouldn’t be surprised that the level of involvement of the fans does not exceed 0.2%.

The second problem:

The formula is based only on the number of fans. Brands need to focus on engaging their audience, rather than the number of fans their page has.

Facebook is a great field for viral marketing (to convert friends to fans), and should not focus on the number of fan pages themselves. Especially when you consider that about 84% of the fans have never even seen your content.

Let’s compare two pages

Which one can be considered the most effective?

The second page seems to be as it has twice as many fans and more interactions. But this is not true. Let’s use a different metric.

If you measure the level of involvement by calculating the number of fans, it means you are trying to hide the truth: is the user who sees your content a fan? Do you really care about this? At first glance, the page with the worst parameters, but with the most shares, as well as with the fans who have many friends will work much better than a page with fewer fans and more interactions, but the coverage is poor. The presented formula should determine how well your content attracts users, but it does not. It does not take into consideration users who will not be able to access that content (and if they do not see it, they can comment or “like”). Moreover the formula does not take into account those who actually interact with your content.

The third problem:

The formula brings down everything: fans, and non-fans. it is like comparing apples and pears. The formula mixes the results of fan and non-fan actions. This approach creates a more favorable level of involvement. To be precise, the formula should count all “Likes”, comments, shares and views by all non-fans as well.

The fourth problem:

The formula gives preference to pages which contain more content. If you want to increase your level of involvement, you have to post more often – it’s very simple, and most importantly, it works: 1. You will reach more fans – this means that more people will see your content and this may increase your leads. 2. Each user (no matter whether they are your fan or not) will have more opportunities to “like” your content and share it too.

The Fifth problem:

The formula doesn’t measure users, but their interactions.

We want to understand how our fans interact with the content, but we do not measure unique visitors – we measure only the number of interactions, such as “Likes” or “Comments” and shares.

The SOLUTION:

When you use this formula, you get an exact idea of the interaction from fans or users, and when your content works. Publishing useless content leads to the ridiculously low level of involvement. Of course, this formula can be useful, for example, from the point of view of comparison with your competitors, even if it is somewhat biased.

But in my opinion the level of involvement has nothing to do with engagement; rather it calculates a “level of activity.”

The following formula can measure engagement:

This formula has a number of advantages that make it more accurate:

• It includes all types of interaction: viewing photos and videos, clicking on the link and so on, not just likes, comments, and shares It compares the involvement of both fans and non-fans;

• It includes only those people who have had a chance to see your content (and, therefore, interact with it.);

• It does not include the impact of the frequency of publications. And most importantly, this formula gives the answer to the question: “Does my content encourage involvement or not?”

AS well using this formula you can improve your SEO.

With this formula, your level of involvement will reach 30%, 40, 50% or even more.

Read also

Selling Online: How much will it Cost Me?

Facebook Ad Tips

Social Impact Measuring

izWiseMetrics Research and Glabex.com Research

Involvement: is this all we need to win customers?

One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign

Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

2. Involved contacts

 

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

3. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

4. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

5. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

With Glabex you can create daily involvement campaigns, including deals, coupons, customers surveys, prizes.