How To Develop your Email Campaign Optimization

email mark

Today we are going to go over how Glabex.com was able to push its email marketing to the next level.

Email is a very sensitive and easily interruptible marketing channel. You can easily run into problems with spam filters or a quick flood of unsubscribes. Tweaking email campaigns can become a dangerously delicate situation, which makes most marketers afraid to venture into the world of email campaign optimization.

Let’s take a look how Glabex.com entered this world and came out successful!

  1. com Background

Glabex.com offers a varity of services for companies, as free product listigns nad selling tools, job positing tools, company advertising, comprehensive coupend actions and much more. Website atracts more than 6 million visits and 300,000 new registered users every year.

Glabex.com has a steady system in place of sending new subscribers a welcome email and a weekly email with the top 20 offers. But something didn’t seem quite right to the team – they felt like they could be reaching higher goals..

So what were they doing wrong?

Glabex is not Striking While the Iron is Hot

The problem is that Glabex.com was missing out on the chance to increase engagement when they had the highest odds of success.

So immediately after a new subscriber signs up, you have the opportunity to strike while the iron is hot. But the Glaebx.com welcome email does not try to convince subscribers, new users to use the service, Glabex welcome eamil just inform users about existgn free services and allows users to apply, start using such services right form email page (providien comprehensive links to websitemasters)

Why Marketers Don’t Sell When Odds are in Their Favor

So if you have the greatest odds of selling to new subscribers, why not launch a big marketing push when they sign up?

We need to keep in mind become fatigue, when email occurs your eamil too frequently, causing them to complain, unsubscribe, or mark your emails as spam.

Everyone knows what it’s like for a company to send so many emails that you finally get irritated and unsubscribe. “Just because email gives you instant access to your subscribers doesn’t mean you can email them impulsively or impetuously.

emailmark

 

Two Classic Methods For Converting Prospects into Customers

Glabex.com needs to increase engagement to increase number of users, without annoying new subscribers. But these goals aren’t unique to Glabex.

Here are two classic methods other companies have used to address these same goals:

The first method is the email autoresponder. Now this isn’t the same as an “out-of-office” autoresponder that provides people with useful informaiton by using shedules automatic email.

Some sutospender is free some are paid, but the easiest way Glabex managers use is to use simple macro which allows send emails to Gaebx users form Excel spreadsheet. Easy enough and oyu can adjust it easily.

Hereis the code of the macro you might want to use –

Here is the code of the macro you might want to use –

‘Create Outlook object
Set OutlookApp = New Outlook.Application

‘Loop through the rows
For Each cell In Columns(“I”).Cells.SpecialCells(xlCellTypeVisible)
If cell.Value Like “*@*” Then

‘Get the data
Subj = “This is the Subject Field”
Recipient = cell.Offset(0, -1).Value
EmailAddr = cell.Value

‘Compose Message
Msg = Recipient & vbCrLf
Msg = Msg & “Please review the following message.”

‘Create Mail Item and view before sending
Set MItem = OutlookApp.CreateItem(olMailItem)

 

Let us know if you have any questions we will be heappy to help you. (Glabex team)

Always before prospects are willing to purchase his infoproduct, he has to educate them about how valuable white papers are for generating cheap leads. In order to do that, Glabex provide users with the white papaers with the bsuienss development tips, usng the same method. Then Glabex sends pre-written, follow-up emails automatically on a set schedule.

 

An autoresponder excel macro (see code above) campaign can include any number of messages scheduled to be sent out over any period of time you specify. You also can restrict “send time”. For example, you could specify that subscribers only will receive your emails during business hours, which ups the odds that they’ll actually read them. (some morecustomization is needed)

The content of these emails is static, meaning it never changes. Every new subscriber receives the same series of emails with the same content. Which can be borrrowed from the website or provided my marketer.

The second method is to create dynamic content. Unlike static content, dynamic content changes frequently.

g-commerce1

The Glabex.com Hybrid Method: A Series of Welcome Emails with Dynamic Content

Glabex.com combined both of these classic methods, the email autoresponder with static content and dynamic content, to strike while the iron is hot.

The marketing department set a goal to increase revenue by encouraging new subscribers to make their first purchase sooner.

To do this, they first stretched their welcome email into a six-part series, similar to an autoresponder.

But what about catching subscribers off guard and fatiguing the email list?

To prevent those problems, the first email in the series alerts subscribers to the coming messages, so they know what to expect. It tells them they can expect to receive special offers for food and other deals for the next six days.

Coupon for discount

Coupon # O-71X592947J312151S

Hello Alex,

You just received a Coupon from BestSEllersUS Inc, which allows you to by Sumsung Galaxy with 50% discount.

Product Details

  • Samsung nexus 5
  • Sold by BesSellersUS Inc
  • Quantity: 1

 

Then, Glabex.com monitors data analytics for open rates and unsubscribes to make sure their new subscribers aren’t unhappy.

Also, because their discount deals don’t last forever, they couldn’t create an autoresponder with static content, so they made the content dynamic. Their welcome emails feature the most popular discount offers at the time.

The result? Using this method, Glaebx.com increased revenue 23%. Open rates for the team’s newsletters increased 66%.

And best of all, the team increased revenue and engagement without increasing customer complaints.

Taking It to the Next Level

By sending daily emails to new subscribers for several days, Glabex.com took steps toward becoming an email-centric daily deal/product marketing tool. Groupon and LivingSocial are two exemplars.

One way they could expand is by sending daily offer emails to all of their subscribers on an ongoing basis, rather than sending weekly emails.

There are plenty of examples of email-centric daily deal providers that focus on various niches or markets. One example is EasyCandy, which partners with local businesses to offer a limited number of unique deals for their readers, such as discounts, exclusive perks, and custom packages.

Switching from weekly to daily deals might require more resources, such as hiring additional business development employees to source more deals or hiring more writers to create dynamic content. But it might be a worthwhile move. Groupon’s market cap is still 4.7 billion dollars, despite the stock price falling a lot since the initial public offering.

The best thing, is that you manage and anvigate you marketing campaing using Glabex tools for free of charge, it might soaung byest, btu try Glaebx Couponed campign with sofisticated marketing tools and you wil see how easy and fun your marketing can be. No need to higer marketing agency or pay extra for promotional service.

Using email marketing tactics is a great way to try strategies with a proven track record. Nevertheless, what works for one company won’t necessarily work for another, which is why testing on your own audience is critical. Mix and match proven strategies, and always be testing.

Try Glabex Now

 

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Involvement: is this all we need to win customers?

Featured Image -- 318

One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign
Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

  1. Involved contacts

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

 

  1. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

 

  1. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

 

  1. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

  1. Involvement is not a goal of marketing

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

 

g-commerce1     CREATE YOUR BUSINESS PROFILE on Glabex

Video Retargeted Advertising

history of advertising

Adding online video to your site is the intersection of performance and brand advertising. Retargeted video advertising ‘out performs’ brand advertising and ‘out brands’ performance advertising.

At the most basic level, Glabex Video brings back those users who have abandoned the site. Video Advertising solutions can play a key role in supporting strategic customer acquisition and engagement initiatives.

Here are four additional ways in which Glabex Video can drive customer acquisition and support engagement initiatives:

#1. Push sales performance
Once a customer has purchased your products on the Glabex marketplace, it’s the beginning of a long-lasting relationship. Drive further revenue by supporting your customer with informative customized videos. It could be video instructions, how to use the product the customer has already bought, or a video presentation of supplementary products or product accessories. By retargeting videos, which are based on recent purchases, you can drive repeat orders and ultimately increase brand loyalty. When the customer completes a purchase, they receive an order confirmation and their products are tracked and a pre-roll customized video ad will be presented to him or her. Prepare different videos, attach these videos to your product/service and send them automatically once the purchase is made.

#2. Boost customer lifetime value
Use retargeted video ads to promote your loyalty programs and rewards to your customers. Send these videos to the customer according to their purchase history. These video ads will encourage further customer loyalty and brand recognition. Some examples we’ve seen include “Sign-up for preferred customer status,” “Recommend us, and get a free coupon” and “Your order has been shipped, take a look at the video with instructions on how to use this gadget. Please accept your complimentary coupon with a 35% discount on your future purchases. ”

#3. Nurture prospects
Customize your Glabex Video by adapting and modifying the video ads for those customers who have already viewed them. Leverage visitor frequency attributes based on customer activity on site and video ads viewed in order to modify the video content. If a visitor has already seen a retargeted ad for the last product viewed and did not take targeted action, then a different ad can be generated for that visitor. Or play the same ad, but include a special promotion.

#4. Drive new visitor traffic
Bring new visitors to the site by preparing targeted videos. By reproducing the same attributes as previously successful retargeted video campaigns. Those successful attributes can be used to target prospects that have not yet visited the site.

Nowadays, online video advertising is no longer an extension of TV advertising. It no longer serves only brand objectives, but delivers on performance marketing, too. Some of the world’s largest and most innovative brands recognize this and have adopted a video advertising strategy to deliver engaging and effective experiences throughout the customer’s lifecycle. Execution of these strategies commonly begins with a retargeted advertising program focused on bringing consumers back to the site with personalized pre-roll ads. The result; true business impact that is consistent and can be effectively measured and continually optimized to serve both performance and brand camps.

Also Read:

Selling Online: How much will it Cost Me?

4 Tips for the great Video marketing campaign

Adoption rates: for b2b and b2c

Color and Marketing

Predicting keyword event

Social Behavior Algorithm

How Color Affects Purchases

Color and Marketing:

Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete work harder.

Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, designing the cover of a book, or packaging.

When marketing a new product, it is critical to think about visual appearance and color.

  • 95% of a product’s effect is its visual appearance.
  • 85% of shoppers site color as a primary reason to buy a particular product.
  • Color increases brand recognition by 81%.

Color is one of the most powerful design tools. Here is the example of color target marketing strategy, see below –

color

But color perceptions depend on country:

Psychology of Black:

Black is the color of authority, power, stability and strength. It is also associated with intelligence. Black is a serious color that evokes strong emotions. It is usually used to market luxury products.

Psychology of White:

White is the color associated with purity, cleanliness and the safety of bright light. It is also used to project the absence of color, or neutrality. White is associated with creativity and often utilized in the design of high-tech products.

Psychology of Gray:

Gray is associated with the practical, timeless, middle-of-the-road, solid things in life. Too much gray leads to a feeling of nothing; but a little bit of gray will add that rock-solid feeling to your product. Some shades of gray are associated with old age, death, taxes, depression or a lost sense of direction.

Psychology of Yellow:

Cheerful yellow is the color of the sun associated with laughter and happiness. A person surrounded by yellow feels optimistic because the brain actually releases more serotonin (a feel-good chemical in the brain). Yellow can be an effective tool in marketing to greater sales, and helps to grab shopper’s attention. Some shades of yellow are associated with cowardice; but the more golden shades are associated with the promise of better times.

Psychology of Red:

Red drives attention to your product. Red is the color of energy. It’s associated with movement and excitement. People who are surrounded by red find their heart beating a little faster. Some studies show red cars get more tickets but that may be because the red car owner drives faster or the ticket giver notices the movement of the red car more prominently. Red is the symbol of life. In marketing, red is used mostly for clearance sales.

Psychology of Pink:

Pink is the most calming of all the colors—often, our most dangerous criminals are housed in pink cells as studies show that the color drains energy and calms aggression. Think of pink as the color of romance and love; to be in the pink is to be soothed. In marketing, pink is used to market products to young girls and women.

Psychology of Blue:

Blue creates the sensational of trust and security. Seeing the color blue actually causes the body to produce chemicals that are calming. Some shades (darker shades of blue) can send a cold and uncaring message. People tend to be more productive in a blue room because they are calm and focused on the task at hand. For marketing purposes, it could be helpful to paint your store royal blue to help your customers to focusing on shopping.

Psychology of Green:

Green—associated with wealth, growth, nature, and money. Dark forest green is associated with terms like conservative, masculine and wealth. It is also the color associated with envy, good luck and generosity. It is the traditional color of peace, harmony, comfort, nurturing, support and energy. In marketing green is associated with organic products or naturally grown food.

Psychology of Orange:

Orange is tied most with fun times, happy and energetic days.  It is also associated with ambition. In marketing it is used to create a call-to-action.

Psychology of Purple:

Purple is associated with wealth, prosperity, and rich sophistication. This color stimulates brain activity used in problem solving. This color is used with beauty and anti-ageing products. Young girls are most likely to select nearly all shades of purple as their favorite color.

Psychology of Brown:

This color is most associated with reliability, stability, and friendship. More are likely to select this as their favorite color. It’s the color of the earth itself, “terra firma”, and what could represent stability better. It too is associated with things being natural or organic. Caution however, for in India it is the color of mourning.

Overall website color design analyses:

For many shoppers overall design and poor navigation are the reasons not to purchase from this website.

  • 42% of shoppers base their opinion of a website on overall design alone.
  • 52% of shoppers do not return because of website aesthetic.

Source: http://www.precisionintermedia.com/color.html

Read also:

Generating Quality Leads

Tools for SEO keyword optimization

6 principles of creating the right content for the B2B-blog

5 Things Customers are expecting from a Seller

Involvement: is this all we need to win customers?

Image

One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign

Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

2. Involved contacts

 

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

3. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

4. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

5. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

With Glabex you can create daily involvement campaigns, including deals, coupons, customers surveys, prizes.