6 Tips for the Best Email Marketing campaign

The best marketing practices

Email marketing is an incredibly powerful marketing tool to have in a company’s arsenal of marketing techniques, and should be an integral part of the overall marketing strategy of any business. However, very few companies are actually able to do what they need to master this technique. As a result, they lag behind and miss out on potential revenue growth. So, what’s the secret? Well, there really is no perfect formula, but there are certain things you can do to improve the results of your email marketing campaign. Please take a look at the following several six steps:

Make it Valuable Sending your customer an endless string of  useless information, will be forwarded to trash and marked as spam immediately. Instead, to make sure that the content of your emails is useful for your readers, offer something valuable. There can be links to helpful articles, a few valuable tips or coupons, interesting news about your new product issues, or events, organized by your company.

Be Consistent If you really want to reach your customers and create your brand image, you need to be consistent in your e-mail efforts. Do not just send a e-mail disorganized, spamming your potential customers with useless and irrelevant information. It is better to create an organized editorial calendar, in order to build a regular newsletter. Once such a newsletter, has been created, it can be send at least weekly.

Include a clear call to action It is a fact that people do what they say. Instead of hoping that your prospects will take action, tell them! Whatever the purpose of your e-mail address is, whether to sell a new product or service to get people to sign up for an event or webinar, use action words like “click here to buy now” or “signed today,” to encourage your readers to this goal.

Keep it simple and short. Nobody wants to spend their time to reading unexpected unfamiliar email. Creating an email marketing campaign, will catch your potential customer’s attention. So , make your content concise and clear for anybody to read and most important short. Try to explain your point in 2-3 sentences. Keep in mind that the majority of readers look only at the first or second sentences.

Perform the highest quality. You do not need to focus on every core products or service; you only need to explain what the best you think your customer will be interested to the most.

Keep it compatible. There are so many different operating systems and devices. No one knows what and how to retrieve and read. E-mail make sure you make your email acceptable within the most popular email services. Try to keep your content without pictures, as many programs automatically disable this option.
Remember, make it short, valuable, consistent and accessible.
Take a look at the following examples:

Example 1. Invitation Email:

We invite you to visit our unique business platform, which allows you

  • Open your own branded online store
  • Increase your brand recognition, by being integrated with a community network
  • Run Daily Coupons promotions
  • Increase social awareness
  • Create professional business profile
  • Optimize professional search engines

    Create intelligent social media marketing


Please proceed to the link glabex.com

Example 2: Conformation email

Thanks for joining Glabex. You have successfully signed up.

We’ve automatically generated the following Glabex username for you:

Username: Alex.D

You can change your username and password by going to your profile settings.

Now on to the fun part – sign in to Glabex and get started!


These simple tips will help you master this email marketing techniques and remove the mystery of great email marketing campaigns, you can turn your mediocre marketing campaigns and e-mail into a dynamic revenue-generating machine.


Have you ever thought about having an online presence as a small business owner?

 Once I started my business, I asked myself the following questions:

Once I started my business, I asked myself the following questions:

  • What is actually having an online business presence means ?
  • Why my business need a proper online presences ?
  • How it will effect the way I do business ?

 Online Presence Means

Just the tools we use to do business online are different due to the new technology.

In current environment online presence means having at least the following:

  • Business web site;
  • Blog;
  • Facebook Page, Twitter Account;
  • Online Store

Please note result depends how well you use these tools

  • Only Having online presence only will not generate business for you. It is just like opening a high street shop does not guarantee that you will get business. New business generation depends on how well you market your shop online or offline.
  • Therefore, customers are getting more and more demanding and want to interact with the businesses using new communication tools before they decide to buy. For this you need a two way communication tools such as website with a blog and social media properties.


Why Small Businesses Need Online Presence

  •  World has changed whether you accept it or not.
  • Nowadays customers want to see what other people say about any business they are going to do business with.
  • This is not possible to find out from phone directory or yellow pages alone.
  • Therefore, people find businesses online and like to check reviews before deciding to do business with any one.


How It Will Effect Your Business

Online presence give you the freedom to sell potentially across the globe as long as you can deliver.

Some of the benefits of having a good online presence

1. Power to sell more through another powerful channel;

  1. Potential to sell all over the world;
  2. Social Media tools help word of mouth marketing;
  3. Potential of make a system and sell on auto pilot;
  4. Low operating expense compare to brick & mortar business.


Business owners like you are busy people

  • Not time for posting in dozens of social media platforms..
  • No time for organizing online stores..
  • No time for charting with customers and replaying on reviews..
  • No time at all!


Glabex business tool!

  • It is free!
  • Easy to set up your professional business presence;
  • Integrated Marketing Tool, which focuses primarily on the business development;
  • Social Sync Tool allows to manage your social marketing from one place with on click!
  • Ecommerce Platform !
  • Centralized customer communication tool!
  • Professional Media library!





Social Behavior Algorithm: Role Modeling

behavior algoritm

Most digital agencies are faced with the task of creating “SBM-strategies”. In this article we’ll look at how you can make a creative role model for your social media marketing campaign.


The majority of modern social marketing approaches are not applicable to the modern world. There is one main reason for this; most techniques are designed for non-promotional purposes, so they do not get results.

But what’s really amazing is that the most creative methods reveal the problems and contradictions that come from engineers, psychologists, actors and artists. Each technique is struggling with psychological inertia and is fighting stereotypes on all sides.

If you try to connect the pieces to each other in an algorithm, you get very interesting results woven intellectually from different professional spheres.

There is a system which has been developed based on adapted techniques from the different fields of psychology, game theory, programming, and linguistics. We call it a Social Behavior Algorithm.

Social Behavior Algorithm

The majority of digital marketing agencies are looking to adapt the “SBA-strategies”. To cut a long story short, we’ll focus on the following:

  • How can brands communicate via social media?
  • Where should brands communicate?

In most cases, it requires familiar proposals like posting “funny, attractive statuses” and pictures on one of the three social networks every day.
But we suggest using slightly modified techniques to build creative social awareness, these techniques come from psychology and sociology.

Step number 1: Transaction Byrne

It may sound familiar, but the key word in the problem is “communication.” We often forget that any SB-communication requires a response, and to this answer we need to provide another question, and so on. When such communication exists, it’s called “Transaction” (by Eric Berne), and it develops the social communication between two or more people.

Transactions consist of a combination of scenarios in which people begin to act and make decisions including buying goods, marriage, going on vacation etc. A similar scenario can be found in folklore, fairy tales, religion, and mythology. Scripts are passed from one person to another, from one community to another, from one generation to another and allow us to develop patterns of behavior.

Receipt is very simple:  we are substituting real person with brand. The task is to build some type of transactional messages and to analyze previously-obtained brand communication history.
Transaction can be addressed to one of the following three:

1) I am a parent,

2) I am an adult or

3) I am a child.

According to Eric Berne’s theory, all three states exist in us from childhood. The theory is responsible for every one of the state assessments of reality and action. Simplistically, each state is responsible for the following: The parent controls the teaching and wisdom inherent in the cultural setting and moral values; the adult is responsible for rationality, training, skills, and facts while the child represents an irrational perception, emotions, hurt, and joy.
It’s very important for us to understand what exactly the “I” becomes with a particular brand in its advertising communication, because in this case we can calculate the correct response transaction.

The next level of analysis is the presence of hidden transactions. This happens when we say one thing, but assume another. For example: “Sorry, you have no money to buy this car,” says Bentley, acting as one adult to another. And actually means: “Ha-ha! There is no money in your pocket! Loser!” In this case Bentley is speaking to us as one baby to another. And this kind of behavioral transaction makes us go to the bank, apply for a loan, and buy the car.

Step 2: Role model

This is the key step where we start to design our social media strategies.

As a role model, you choose a community which could feature in the life of the consumer. The community includes a kindergarten, a circus, a fair, etc. The target audience is part of the community, which is formed by transaction roles and requires specific behavior, based on the community polices.

You start to design all behavior models, giving all the “roles of the community” users, moderators (brand), brand ambassadors, trolls, spammers – in short, to all segments of the group which you expect to attract.
behavior models

You can create the model, which is familiar to the consumer to adapt to the particular model. By populating your brand transactions, you are building the community, creating a wave of your brand information and responding as you predict the strategy.

Unfortunately, about 90% of the groups in the media today appear to be a circus. Clowns on a stage are entertaining the audience with their tricks while the audience laughs.

Step 3: Mechanics Activation (categories)

The next step is to create the mechanism of activation, which is the available tool to your target audience. “Social voice” can help you to activate it. Try to go beyond the usual social media (FB, DC, VC) and imagine what other platforms you can use to work out the model. There is also WordPress, Pinterest, Linkedin Answers, Forums, Skype and Games Charts. All of these are social media platforms where a dialogue is the center of communication, which is the transaction or role-based interaction in a social hierarchy.

Determine the “Hub” i.e. the main place for publishing content.  Choose the new, fast-growing service called Glabex.com.

Remember, your goal is to create a digital-tool for the user which utilizes familiar items and scenarios, through which the user can understand and accept the message from the brand.

All of these elements are the details for you mechanism for further dialogue with the user over time. You begin to understand what form you need to submit topics, contests, and games in.

Having estimated vertical tools, proceed to the formation of those tools that you need to communicate effectively.
We need to find the most appropriate associative mapping. On the one hand, we are allowed to move away from a strict analytic model and associate the root object with different levels: cultural, governmental, social, and so on to keep connected with the “parent” and thus it is logical to pursue the idea.

Read also:

How Color Affects Purchases
Formulas that effectively measure social network involvement
Tools for SEO keyword optimization
5 Things Customers are expecting from a Seller
Facebook Ads Tips

Formulas that effectively measure social network involvement

Formulas that effectively measure social network involvement.

What does an indicator such as “level of involvement” measure?

As far as social media, analytics is a relatively new area.

It is important to accurately represent measuring techniques as calculated by specific indicators.

For example, let’s take one of the key indicators: taking into account user interaction with a Facebook page. What does it measure? General definition states: “The level of involvement shows how fans interact with your content.” What does mean practically? For example, if your level of involvement is 0.02%, does this mean that only 0.02% of your fans somehow interact with your content?

If you look at the most common formula, they do not measure involvement accurately:


The first problem:

It does not account for all interactions. Don’t you think that there is something missing? What about the videos and photos, or click on links? Are these actions not also a big part of the involvement?

For example, for brands in fashion, e-commerce, or even auto manufacturers these actions can be among the most important and make up 80% of all interactions. But in this formula, these actions are not taken into account! And then we shouldn’t be surprised that the level of involvement of the fans does not exceed 0.2%.

The second problem:

The formula is based only on the number of fans. Brands need to focus on engaging their audience, rather than the number of fans their page has.

Facebook is a great field for viral marketing (to convert friends to fans), and should not focus on the number of fan pages themselves. Especially when you consider that about 84% of the fans have never even seen your content.

Let’s compare two pages


Which one can be considered the most effective?

The second page seems to be as it has twice as many fans and more interactions. But this is not true. Let’s use a different metric.


If you measure the level of involvement by calculating the number of fans, it means you are trying to hide the truth: is the user who sees your content a fan? Do you really care about this? At first glance, the page with the worst parameters, but with the most shares, as well as with the fans who have many friends will work much better than a page with fewer fans and more interactions, but the coverage is poor. The presented formula should determine how well your content attracts users, but it does not. It does not take into consideration users who will not be able to access that content (and if they do not see it, they can comment or “like”). Moreover the formula does not take into account those who actually interact with your content.

The third problem:

The formula brings down everything: fans, and non-fans. it is like comparing apples and pears. The formula mixes the results of fan and non-fan actions. This approach creates a more favorable level of involvement. To be precise, the formula should count all “Likes”, comments, shares and views by all non-fans as well.

The fourth problem:

The formula gives preference to pages which contain more content. If you want to increase your level of involvement, you have to post more often – it’s very simple, and most importantly, it works: 1. You will reach more fans – this means that more people will see your content and this may increase your leads. 2. Each user (no matter whether they are your fan or not) will have more opportunities to “like” your content and share it too.

The Fifth problem:

The formula doesn’t measure users, but their interactions.


We want to understand how our fans interact with the content, but we do not measure unique visitors – we measure only the number of interactions, such as “Likes” or “Comments” and shares.


When you use this formula, you get an exact idea of the interaction from fans or users, and when your content works. Publishing useless content leads to the ridiculously low level of involvement. Of course, this formula can be useful, for example, from the point of view of comparison with your competitors, even if it is somewhat biased.

But in my opinion the level of involvement has nothing to do with engagement; rather it calculates a “level of activity.”

The following formula can measure engagement:


This formula has a number of advantages that make it more accurate:

• It includes all types of interaction: viewing photos and videos, clicking on the link and so on, not just likes, comments, and shares It compares the involvement of both fans and non-fans;

• It includes only those people who have had a chance to see your content (and, therefore, interact with it.);

• It does not include the impact of the frequency of publications. And most importantly, this formula gives the answer to the question: “Does my content encourage involvement or not?”

AS well using this formula you can improve your SEO.

With this formula, your level of involvement will reach 30%, 40, 50% or even more.

Read also

Selling Online: How much will it Cost Me?

Facebook Ad Tips

Social Impact Measuring

izWiseMetrics Research and Glabex.com Research