6 Tips for the Best Email Marketing campaign

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The best marketing practices

Email marketing is an incredibly powerful marketing tool to have in a company’s arsenal of marketing techniques, and should be an integral part of the overall marketing strategy of any business. However, very few companies are actually able to do what they need to master this technique. As a result, they lag behind and miss out on potential revenue growth. So, what’s the secret? Well, there really is no perfect formula, but there are certain things you can do to improve the results of your email marketing campaign. Please take a look at the following several six steps:

Make it Valuable Sending your customer an endless string of  useless information, will be forwarded to trash and marked as spam immediately. Instead, to make sure that the content of your emails is useful for your readers, offer something valuable. There can be links to helpful articles, a few valuable tips or coupons, interesting news about your new product issues, or events, organized by your company.

Be Consistent If you really want to reach your customers and create your brand image, you need to be consistent in your e-mail efforts. Do not just send a e-mail disorganized, spamming your potential customers with useless and irrelevant information. It is better to create an organized editorial calendar, in order to build a regular newsletter. Once such a newsletter, has been created, it can be send at least weekly.

Include a clear call to action It is a fact that people do what they say. Instead of hoping that your prospects will take action, tell them! Whatever the purpose of your e-mail address is, whether to sell a new product or service to get people to sign up for an event or webinar, use action words like “click here to buy now” or “signed today,” to encourage your readers to this goal.

Keep it simple and short. Nobody wants to spend their time to reading unexpected unfamiliar email. Creating an email marketing campaign, will catch your potential customer’s attention. So , make your content concise and clear for anybody to read and most important short. Try to explain your point in 2-3 sentences. Keep in mind that the majority of readers look only at the first or second sentences.

Perform the highest quality. You do not need to focus on every core products or service; you only need to explain what the best you think your customer will be interested to the most.

Keep it compatible. There are so many different operating systems and devices. No one knows what and how to retrieve and read. E-mail make sure you make your email acceptable within the most popular email services. Try to keep your content without pictures, as many programs automatically disable this option.
Remember, make it short, valuable, consistent and accessible.
Take a look at the following examples:
g-commerce1

Example 1. Invitation Email:

We invite you to visit our unique business platform, which allows you

  • Open your own branded online store
  • Increase your brand recognition, by being integrated with a community network
  • Run Daily Coupons promotions
  • Increase social awareness
  • Create professional business profile
  • Optimize professional search engines
  • SIGN UP

    Create intelligent social media marketing

 

Please proceed to the link glabex.com

Example 2: Conformation email

Thanks for joining Glabex. You have successfully signed up.

We’ve automatically generated the following Glabex username for you:

Username: Alex.D

You can change your username and password by going to your profile settings.

Now on to the fun part – sign in to Glabex and get started!

Enjoy,
Glabex


These simple tips will help you master this email marketing techniques and remove the mystery of great email marketing campaigns, you can turn your mediocre marketing campaigns and e-mail into a dynamic revenue-generating machine.

Involvement: is this all we need to win customers?

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One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign
Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

  1. Involved contacts

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

 

  1. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

 

  1. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

 

  1. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

  1. Involvement is not a goal of marketing

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

 

g-commerce1     CREATE YOUR BUSINESS PROFILE on Glabex

The Mister of “Content”

content

Creating and marketing any kind of content and spreading it,  is now as easy as never before.

This has been developed by the advent of social networking boom and blogging software that facilitate fast efficient multi-media publishing.

Content in our days is not a “content”, if it is not shared!

Some facts about history of “Content”

Facts proving incredible grow of online content

  • Facebook has approximately 90 billion images, 6 billion images are published every month, and this number is growing!
  • By June 1012, Flickr has 7 Billion Photos
  • 11 million videos are uploading worldwide every minute
  • Approximately 350 million blog posts are published every year

Why Content is in demand?  Because people are looking for

  • Information
  • Education
  • Suggestions
  • Solves problems
  • Entertainment

In the developing world, the demand of knowledge, manfully content is never ending

Let’s try to understand social media meaning. Social medial is a content, which consist comments, text, images, videos. It will remind you that content can be any type of media and format. Social media is all that Media in all its formats that was previously hidden on personal computers, consisted in files offline, but now it can be published to a variety of social media platforms that host and make public your previously unpublished media.

Let think what should be published and how to find right path, let’s say right content?

Let’s list all types of content we know so far

1.Videos

In our days so easy to create simple video, as the development of inexpensive video cameras with high definition, included in smart phones, becomes the standard feature allow you to create any kind of video content and share it immediately via multiple.

Types of videos:

  1. Interviews
  2. Meeting records (try not to break confidential policy)
  3. Presentations
  4. Video about products
  5. “How To” videos that instruct and teach
  6. People feedbacks, comments about your product, service or store.

2. Presentations

Presentation is easier to create comparing with Video. Gust link several images together and use your presentation via different sources, share your presentation with colleges, customers or friends, or choose public sharing.

You can create different types of presentations. Basically presentation is dynamic slideshow; its marketing rating is much higher than the rating of static image. Your presentations may instruct your customers how to use products and may be applied to your product on online stores.

3. Images

Creating images content is even easier than creating presentation content. High definition images that are well produced can provide high engagement.

  1. You can create a masterpiece using Adobe Photoshop or any other editor to attract people’s attention to your company, brand , product or service. Be creative, use high definition cameras to make the best shot. Visually presented concept is the best way of describing what you offer.
  2. Photos at events demonstrate active participation in your industry and can provide high credibility through association.
  3. Variety of photos of your product are better than text description.
  4. Take photo of your staff at work. It can provide a personal insight to a company that humanizes companies which is vital on a social web.
  5. Make photos of you business, café or restaurant, spas salon, golf club, to give an idea for your customer what to expect.

By providing nice, bright attractive images, you increase your brand recognition and lift your ranting upfront your competitors.

4. Text Content

Text content is one of the oldest of formats, but it is still one of the most useful and important part of the whole internet content.  It is not so easy to create good, concise, clear, well organize text content.

The most highly engaging text:

  1. White papers – General reports, which describes some aspects for prospects buyers. They are generally 8-12 pages in length
  2. eBooks – They are usually  20-100 pages in length. Such resources can be free (in the short form) and maybe sold in the longer format. eBook usually present more complex information than white papers.
  3. Case Studies –They are typically 1-2 pages long and with the narrative structure of the a story and are based upon real life events. Usually it describes strategies and tactics of particular business cases.

5. Audio

Audio and podcasts are widely used. Podcasts can also be very effective when packaged together with a presentation or video

  1. Podcasts: Pre-recorded presentations either by one person or a group. Podcasts discusses a topic that educates and solves problems.
  2. Live on-line radio shows with interviews of experts, educational programs, news, podcasts and entertainment programs.

Audio is more powerful marketing tool than anybody can expect. People listen audio while doing other things. So audio content suggests more verity and is simple to record and implement.

You can boost your sales simply by recording audio instruction to each of your product. You can always describe advantages of your product, using different examples. So Audio content can be used as single tool or accompanied with other content types.

Sometimes using a range of formats for the same information will allow you to reach a broader audience.

You can use all kind of content form marketing purposes on glabex.com.

Glabex is the US’s first free online shopping portal for local independent retailers. Glabex connects the individuality and choice of products from independent shops with the convenience of being able to shop online anytime.

The site is made for wide range of businesses retailers to quickly set up online store so that customers can browse and to buy from the shores they trust.

Glabex puts business online, giving local shoppers 24/7 access to their favorite brands with all the convenience and benefits associated with e-commerce.

There is no more need to run your own online store, simple register and upload your products, accompanied it with variety of different content, like images, videos, presentations. So not think about hoisting or service fees.

What makes a good ad banner?

Active Internet users see hundreds of banner ads every day. Many of them are annoyed and others, whose attention has been successfully attracted, click on the ad. Why is this happening? What rules can we follow to make every banner attractive?

1. Simple animation helps to attract the user’s attention. But do not make the animation too distracting.

2. Advertising should contain something that appeals to the right user, for example, good ad banners should refer to the target user’s age or social status.

3. Interactivity is also a good way to attract attention. If the banner makes a special offer or invites the user to play a game, they may click on it.

4. Clearly provide a ‘call to action’ message’.

5. Do not try to tell a story. A flash animation seems attractive to many users, but in fact it works poorly. Keep it simple.

6. Keep text and ads balanced.

7. Create a good design for your website, not just a well-designed banner.

 

How can I attract users and make sure that the advertised product is useful?

To attract users you can use interactive and custom-made banners. They allow the user to be engaged in a game or other interaction with the banner. The more relevant the interaction is, the more interesting the banner will be. The longer the user’s interaction, the more likely it is that the user will become a client.

These interactive banners must load quickly and run smoothly. They should use attractive and appropriate fonts and have an attractive technical design (graphic component), Motion Design (animation, its smoothness and context) and programming (game dynamics, interactivity). These interactive ad banners help to create the desired image of the advertised product.

Do not make boring advertising banners, create entertaining ones for your customer that show that your service or product is not only valuable, but also interesting and attractive. You can test every step, and measure your customer’s reactions. The final goal of your marketing is customer incentives.

Article was prepared by Glabex Team

Build your attractive customized brand profile on Glabex.com. Glabex incorporates all necessary tools form business advertising

www.Glabex.com

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Video Retargeted Advertising

history of advertising

Adding online video to your site is the intersection of performance and brand advertising. Retargeted video advertising ‘out performs’ brand advertising and ‘out brands’ performance advertising.

At the most basic level, Glabex Video brings back those users who have abandoned the site. Video Advertising solutions can play a key role in supporting strategic customer acquisition and engagement initiatives.

Here are four additional ways in which Glabex Video can drive customer acquisition and support engagement initiatives:

#1. Push sales performance
Once a customer has purchased your products on the Glabex marketplace, it’s the beginning of a long-lasting relationship. Drive further revenue by supporting your customer with informative customized videos. It could be video instructions, how to use the product the customer has already bought, or a video presentation of supplementary products or product accessories. By retargeting videos, which are based on recent purchases, you can drive repeat orders and ultimately increase brand loyalty. When the customer completes a purchase, they receive an order confirmation and their products are tracked and a pre-roll customized video ad will be presented to him or her. Prepare different videos, attach these videos to your product/service and send them automatically once the purchase is made.

#2. Boost customer lifetime value
Use retargeted video ads to promote your loyalty programs and rewards to your customers. Send these videos to the customer according to their purchase history. These video ads will encourage further customer loyalty and brand recognition. Some examples we’ve seen include “Sign-up for preferred customer status,” “Recommend us, and get a free coupon” and “Your order has been shipped, take a look at the video with instructions on how to use this gadget. Please accept your complimentary coupon with a 35% discount on your future purchases. ”

#3. Nurture prospects
Customize your Glabex Video by adapting and modifying the video ads for those customers who have already viewed them. Leverage visitor frequency attributes based on customer activity on site and video ads viewed in order to modify the video content. If a visitor has already seen a retargeted ad for the last product viewed and did not take targeted action, then a different ad can be generated for that visitor. Or play the same ad, but include a special promotion.

#4. Drive new visitor traffic
Bring new visitors to the site by preparing targeted videos. By reproducing the same attributes as previously successful retargeted video campaigns. Those successful attributes can be used to target prospects that have not yet visited the site.

Nowadays, online video advertising is no longer an extension of TV advertising. It no longer serves only brand objectives, but delivers on performance marketing, too. Some of the world’s largest and most innovative brands recognize this and have adopted a video advertising strategy to deliver engaging and effective experiences throughout the customer’s lifecycle. Execution of these strategies commonly begins with a retargeted advertising program focused on bringing consumers back to the site with personalized pre-roll ads. The result; true business impact that is consistent and can be effectively measured and continually optimized to serve both performance and brand camps.

Also Read:

Selling Online: How much will it Cost Me?

4 Tips for the great Video marketing campaign

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