Selling Online Fees

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How much will I be charged?

Whether you running your business or selling random useless stuff, you will be interested to review different buying and selling platforms. We’re covering the costs to sell on the four main portals you’re most likely going to be selling on.

Amazon fees: If you sell more than 40 products a month, you need to buy a subscription, which is $39.99 monthly payment.  When an item sells, amazon takes a 15% “referral fee” and $1.35 “closing fee”. Some products have even higher “referral”, “closing” fees. If you sell a $100 item (suppose not using the store), you receive $83.75.

eBay fees: eBay fees depend on your subscription. Listing fee for fixed price items is 0.20 per item. Final Value Fee depends on what you sell, it varies (Fixed Priced items) from 8% to 15%. If you sell a $100 item, you receive $84.80 to $91.80.

Glabex fee: There is no general fee to sell on Glabex. Site allows you to least your products for free or set up a professional store for $0.99 a month. You got paid via paypal, which takes 2.9% + $0.30 of the total collected fee. The most important – if you do not sell anything, you will not pay a penny! If you sell a $100 item, you receive $96.80.

All fees displayed below reflect the portals fee structure as of August 23, 2012

What makes a good ad banner?

Active Internet users see hundreds of banner ads every day. Many of them are annoyed and others, whose attention has been successfully attracted, click on the ad. Why is this happening? What rules can we follow to make every banner attractive?

1. Simple animation helps to attract the user’s attention. But do not make the animation too distracting.

2. Advertising should contain something that appeals to the right user, for example, good ad banners should refer to the target user’s age or social status.

3. Interactivity is also a good way to attract attention. If the banner makes a special offer or invites the user to play a game, they may click on it.

4. Clearly provide a ‘call to action’ message’.

5. Do not try to tell a story. A flash animation seems attractive to many users, but in fact it works poorly. Keep it simple.

6. Keep text and ads balanced.

7. Create a good design for your website, not just a well-designed banner.

 

How can I attract users and make sure that the advertised product is useful?

To attract users you can use interactive and custom-made banners. They allow the user to be engaged in a game or other interaction with the banner. The more relevant the interaction is, the more interesting the banner will be. The longer the user’s interaction, the more likely it is that the user will become a client.

These interactive banners must load quickly and run smoothly. They should use attractive and appropriate fonts and have an attractive technical design (graphic component), Motion Design (animation, its smoothness and context) and programming (game dynamics, interactivity). These interactive ad banners help to create the desired image of the advertised product.

Do not make boring advertising banners, create entertaining ones for your customer that show that your service or product is not only valuable, but also interesting and attractive. You can test every step, and measure your customer’s reactions. The final goal of your marketing is customer incentives.

Article was prepared by Glabex Team

Build your attractive customized brand profile on Glabex.com. Glabex incorporates all necessary tools form business advertising

www.Glabex.com

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Video Retargeted Advertising

history of advertising

Adding online video to your site is the intersection of performance and brand advertising. Retargeted video advertising ‘out performs’ brand advertising and ‘out brands’ performance advertising.

At the most basic level, Glabex Video brings back those users who have abandoned the site. Video Advertising solutions can play a key role in supporting strategic customer acquisition and engagement initiatives.

Here are four additional ways in which Glabex Video can drive customer acquisition and support engagement initiatives:

#1. Push sales performance
Once a customer has purchased your products on the Glabex marketplace, it’s the beginning of a long-lasting relationship. Drive further revenue by supporting your customer with informative customized videos. It could be video instructions, how to use the product the customer has already bought, or a video presentation of supplementary products or product accessories. By retargeting videos, which are based on recent purchases, you can drive repeat orders and ultimately increase brand loyalty. When the customer completes a purchase, they receive an order confirmation and their products are tracked and a pre-roll customized video ad will be presented to him or her. Prepare different videos, attach these videos to your product/service and send them automatically once the purchase is made.

#2. Boost customer lifetime value
Use retargeted video ads to promote your loyalty programs and rewards to your customers. Send these videos to the customer according to their purchase history. These video ads will encourage further customer loyalty and brand recognition. Some examples we’ve seen include “Sign-up for preferred customer status,” “Recommend us, and get a free coupon” and “Your order has been shipped, take a look at the video with instructions on how to use this gadget. Please accept your complimentary coupon with a 35% discount on your future purchases. ”

#3. Nurture prospects
Customize your Glabex Video by adapting and modifying the video ads for those customers who have already viewed them. Leverage visitor frequency attributes based on customer activity on site and video ads viewed in order to modify the video content. If a visitor has already seen a retargeted ad for the last product viewed and did not take targeted action, then a different ad can be generated for that visitor. Or play the same ad, but include a special promotion.

#4. Drive new visitor traffic
Bring new visitors to the site by preparing targeted videos. By reproducing the same attributes as previously successful retargeted video campaigns. Those successful attributes can be used to target prospects that have not yet visited the site.

Nowadays, online video advertising is no longer an extension of TV advertising. It no longer serves only brand objectives, but delivers on performance marketing, too. Some of the world’s largest and most innovative brands recognize this and have adopted a video advertising strategy to deliver engaging and effective experiences throughout the customer’s lifecycle. Execution of these strategies commonly begins with a retargeted advertising program focused on bringing consumers back to the site with personalized pre-roll ads. The result; true business impact that is consistent and can be effectively measured and continually optimized to serve both performance and brand camps.

Also Read:

Selling Online: How much will it Cost Me?

4 Tips for the great Video marketing campaign

Adoption rates: for b2b and b2c

Color and Marketing

Predicting keyword event

Social Behavior Algorithm

How Color Affects Purchases

Color and Marketing:

Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete work harder.

Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, designing the cover of a book, or packaging.

When marketing a new product, it is critical to think about visual appearance and color.

  • 95% of a product’s effect is its visual appearance.
  • 85% of shoppers site color as a primary reason to buy a particular product.
  • Color increases brand recognition by 81%.

Color is one of the most powerful design tools. Here is the example of color target marketing strategy, see below –

color

But color perceptions depend on country:

Psychology of Black:

Black is the color of authority, power, stability and strength. It is also associated with intelligence. Black is a serious color that evokes strong emotions. It is usually used to market luxury products.

Psychology of White:

White is the color associated with purity, cleanliness and the safety of bright light. It is also used to project the absence of color, or neutrality. White is associated with creativity and often utilized in the design of high-tech products.

Psychology of Gray:

Gray is associated with the practical, timeless, middle-of-the-road, solid things in life. Too much gray leads to a feeling of nothing; but a little bit of gray will add that rock-solid feeling to your product. Some shades of gray are associated with old age, death, taxes, depression or a lost sense of direction.

Psychology of Yellow:

Cheerful yellow is the color of the sun associated with laughter and happiness. A person surrounded by yellow feels optimistic because the brain actually releases more serotonin (a feel-good chemical in the brain). Yellow can be an effective tool in marketing to greater sales, and helps to grab shopper’s attention. Some shades of yellow are associated with cowardice; but the more golden shades are associated with the promise of better times.

Psychology of Red:

Red drives attention to your product. Red is the color of energy. It’s associated with movement and excitement. People who are surrounded by red find their heart beating a little faster. Some studies show red cars get more tickets but that may be because the red car owner drives faster or the ticket giver notices the movement of the red car more prominently. Red is the symbol of life. In marketing, red is used mostly for clearance sales.

Psychology of Pink:

Pink is the most calming of all the colors—often, our most dangerous criminals are housed in pink cells as studies show that the color drains energy and calms aggression. Think of pink as the color of romance and love; to be in the pink is to be soothed. In marketing, pink is used to market products to young girls and women.

Psychology of Blue:

Blue creates the sensational of trust and security. Seeing the color blue actually causes the body to produce chemicals that are calming. Some shades (darker shades of blue) can send a cold and uncaring message. People tend to be more productive in a blue room because they are calm and focused on the task at hand. For marketing purposes, it could be helpful to paint your store royal blue to help your customers to focusing on shopping.

Psychology of Green:

Green—associated with wealth, growth, nature, and money. Dark forest green is associated with terms like conservative, masculine and wealth. It is also the color associated with envy, good luck and generosity. It is the traditional color of peace, harmony, comfort, nurturing, support and energy. In marketing green is associated with organic products or naturally grown food.

Psychology of Orange:

Orange is tied most with fun times, happy and energetic days.  It is also associated with ambition. In marketing it is used to create a call-to-action.

Psychology of Purple:

Purple is associated with wealth, prosperity, and rich sophistication. This color stimulates brain activity used in problem solving. This color is used with beauty and anti-ageing products. Young girls are most likely to select nearly all shades of purple as their favorite color.

Psychology of Brown:

This color is most associated with reliability, stability, and friendship. More are likely to select this as their favorite color. It’s the color of the earth itself, “terra firma”, and what could represent stability better. It too is associated with things being natural or organic. Caution however, for in India it is the color of mourning.

Overall website color design analyses:

For many shoppers overall design and poor navigation are the reasons not to purchase from this website.

  • 42% of shoppers base their opinion of a website on overall design alone.
  • 52% of shoppers do not return because of website aesthetic.

Source: http://www.precisionintermedia.com/color.html

Read also:

Generating Quality Leads

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6 principles of creating the right content for the B2B-blog

5 Things Customers are expecting from a Seller

Selling Online: How much will it Cost Me?

Selling Online: How much will it Cost Me?

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Whether you are running your own business or selling random useless stuff, you will be interested to review different online buying and selling platforms. We’re investigating the costs of selling on the four main portals you’re most likely to utilize.

Amazon fees: If you sell more than 40 products a month on Amazon, you need to buy a subscription which is a $39.99 monthly payment.  When an item sells, Amazon takes a 15% “referral fee” and $1.35 “closing fee”. Some products have even higher “referral” and “closing” fees. If you sell a $100 item, you receive $83.75.

eBay fees: eBay fees depend on your subscription. The listing fee for fixed-price items is $0.20 per item. The Final Value Fee depends on what you sell; it varies (Fixed Priced items) from 8% to 15%. If you sell a $100 item, you receive $90.

Glabex fees: There is no general fees to sell on Glabex. This site allows you to list your products for free or set up a professional store for just $0.99 a month. You get paid via Paypal, which takes 2.9% + $0.30 of the total collected fee. The most important part – if you don’t sell anything, you won’t pay a penny! If you sell a $100 item, you receive $96.80.

All fees displayed above reflect the portals fee structure as of August 23, 2012

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Facebook Ads tips

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Facebook Ad Tips

Businesses that use Facebook ads successfully ask users to sign up, not to buy. You must use a low-friction conversion to be successful.

A visitor to your website wasn’t looking for your product. He clicked your ad on a whim. If you’re relying on him to immediately buy something to make your ad ROI positive, you will fail.

Facebook users are fickle and likely to click back to Facebook if you ask for a big commitment (purchase) upfront. Instead, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address.

Even if you sell products, not services, you should consider focusing on an intermediate conversion like a newsletter signup. Then you can upsell later through email marketing.

Daily deals are good examples of things that users will notice on Facebook ads. After you click one of their ads, you can just ask customer for email addresses. You can use it for newsletters too.

Even if you only ask for an email address initially, you’ll need to eventually make money from these users if your ads are to be profitable.

The best business model for Facebook ads earns revenue from their users over time, not all at once. A user may have given you her email, but you’ll need to build more trust before she buys anything.

You shouldn’t depend on one big purchase from her. Several smaller purchases are ideal.

Daily deals and subscriptions are great examples of business models that can thrive on Facebook.

At Glabex.com, you can create a daily deal or set up coupon campaign. Once created, your campaign can be shared on Facebook or anywhere else. Publishing and ad is as simple as sending it to your current or potential customers. This service is free of charge. You can try our deal builder on glabex.com.  

 

Involvement: is this all we need to win customers?

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One of the global concepts of modern advertising is audience involvement. It comes from growing social media expansion. The idea is very simple – if people ignore most advertising messages, don’t just shout louder; inspire them with the right forms of communication which result in a message people can relate to.

1. Involvement affects the coverage of the campaign

Involvement is not a solution for all the problems inherent in communicating advertising messages. People understand what you want to say, but the main problem is that these people will be less loyal to your products because nobody wants to listen to your message or get involved in a marketing campaign.

You need to run a company by building brand recognition, and therefore it is necessary to build a wide audience by sending out a relevant message.

 

2. Involved contacts

 

The first point suggests good marketing makes for more involved contacts. Usually, we want only the highest quality contacts. Getting these qualified contacts usually involves investing in expensive banners and CPM advertising. But there are other ways too.

3. The effect of being involved

The problem of the miscommunication between customers and sellers or via B2B marketing is the low quality of involved contacts. For example when we are trying to introduce a service or product to irrelevant contacts, they refused it immediately. Some marketers would be happy to pay extra for quality contacts, but why? But paying more isn’t the answer. It is more important to make the right investments than to make bigger investments. Ad banners on the internet or TV banners aren’t going to be more effective if they are more expensive!

4. As a result, the virus message or webpage banner might be only the second step to engagement

The fact is that media advertising is tricky. We have to admit that it can get people talking, but not as much as you might want them to. And this discussion can go in the opposite direction to what you want it to go and have the opposite result of what you intended.

5. Another type of involvement through discounts and competitions

Involvement through discounts and competitions is a good promotion campaign, but it is NOT engaging. Sometimes marketers forget that fact. Involvement can only be voluntary, and people do not get involved in promotions with prizes or discounts.

For example, very often people get involved in marketing campaign through social networking contests, which are supported by prizes and free coupons. But it necessary to remember that people come for the prize, and they do not care about your brand. The number of prizes is limited and so your promotion brings temporary results, which only last for the duration of your campaign or competition.

 

The purpose of advertising is to raise awareness, but it is not engaging. It’s the same thing as having 10 000 followers in Linkedin. You have 100 000 members, but so what? If they are all stay silent, nobody will care about your brand. Involvement is a tool for the advertiser, engaging is the goal of advertising.

With Glabex you can create daily involvement campaigns, including deals, coupons, customers surveys, prizes.