5 The Most Popular Networks of 2013

 

We offer you a short review of some of the social and business networks which we consider to be the most popular in 2013. If you have you own predictions, please share them with us, and we will update our report!

LinkedIn

Linkedin seems to be one of the main players in social media for media marketers to work in as a network that is designed for business professionals but it is also a prime place to generate B2B leads from. Since LinkedIn is a place for business professionals and a job seeking tool, a marketer can stick to old business strategies and create various groups around his products. In most cases blogs and comments appear to be more like a billboard of advertising links, and ineffective marketing suggestions. But many people are interested in reading the comments about interesting topics.

Google +

It is well known that Google is a networking giant. Basically Google created SEO, as well as a key words search. And with Google being the search engine giant that it is, it set up a historic battle between SEO specialists. Google+ is a giant search engine optimizer. In other words, G+ isn’t just a place to market your business; it’s also a place as to where your SEO efforts matter. In other words you get what you pay for. It is an internet marketing monopoly. Many people hate Google for that. Despite many hours dedicated to G+, you just can’t get the hang of it. It is so tricky to use and not very useful.

Pinterest

Pinterest is interesting hidden market model. It isn’t just a board for beautiful images. It is a little bit more (like everything online, it’s not only content!) You can use this platform for business development. If you have a great graphic designer, then you can create unique infographics that you can post on Pinterest (or any other networks). If not, here is probably no sense wasting time on it. But take into consideration that the mechanics of SEO are still slowly developing, so you need to use it until it becomes a full-blown marketing tactic.

Glabex

Glabex.com is catching on as an effective business marketing tool. Unlike the others, Glabex is especially tailored for online business. As far as we know, it is the US’s first online destination specially made for businesses. Idea is quite new, and it’s a business model that focuses on local, independent companies by offering a cost-free, risk-free online presence.  This platforms combines the charm of social media marketing, allowing users to upload a variety of media content for business or product promotion, with online retailing by providing sophisticated tools for online e-Commerce.

Facebook

Now, this is where a lot of marketers seem to go wrong. When on Facebook, it’s important to remember that it is a social website. Thus, when on Facebook, you must promote yourself as a business person. This will be less successful in attracting fans. You need to be social as a person, and as a company. The Facebook crowd you are marketing to is diverse. Facebook has all kinds of adverts and spam groups and games. You need to spend too much time on Facebook to gain page recognition for your business or bring in some fans. It is hard, especially when you need to do not only Facebook marketing, but also other marketing for your business. Social media is something that takes a lot of time and effort. Well, on LinkedIn perhaps you can do business marketing, but on Facebook or Google+, it is less successful.

Each social network has its own type of audience members. It’s a good idea to advertise on all of them. However, if you spend a bit of time finding the right communities/groups/pages—which may take a little while—you will enjoy more success.

It’s better to formulate a proper strategy before just jumping on board.

We hope that these tips will to help you to improve your social media marketing.

 

 

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Glabex’ Successful Marketing Campaign

Content Creation and Distribution throughout the social world!

4 Tips for the great Video marketing campaign

  1. Customization and Individualization approach
    You need to gather and present precise information. This data should enrich your video content and be aimed at the specific type of audience. For instance; you can use data from the customers purchasing and browsing history, geo location targeting, account information and social, lifestyle and behavioral details, hobbies and other information about the customer. The more customized content you create, the better your video marketing will be.
  2. Variable data generates more leads
    If 90% of the data is the same, it will not enrich your personalized content at all. You will probably reach only a small portion of your target audience. The same content doesn’t provide incremental value. Try to diversify your data to create more opportunities to address various individual cases and needs with real-based personalization. 
     
  3. Life Video calls to action 
    Video is an effective communicative tool for brands to create bright, easy to utilize messages for their customers. Video marketing is about action. Try to make an effective call-to-action movement in your video like; make a purchase, register for a VIP program, accept a highly relevant offer, call the support center, cancel their contract, etc.

For example video may consist of:

1) Shipping information/online buying instructions confusion

2) Discounts polices

3) Promotes a Value-added Service

Are you unsure about where to host and how to distribute your video content? There are a lot of video hosting websites, social media websites etc. For example: glabex.com allows you to create a business profile, upload images, upload videos about your company, post your services and products, and distribute it on your social network.

Push Strategy

Creating the network of resellers, agents, brokers, representatives

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new to the market

3. You have a tainted reputation and you can “borrow” mediator’s reputation

4. You’re not going to stay long in this market and the release of this product is temporary

 

Be careful!

1. Advertising your product, in same time you advertise Reseller

2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on.

3. Nothing keeps the reseller to break the contract with you

4. It is difficult to control and predict sales. Small businesses always have a certain dependence on distributers which are always pursuing their own interests

5. The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is “big”, and you are “small”

 

Pull Strategy
Selling by yourself

 

PROS:

1. To release services or products under its own brand
2. To position your product as an element of prestige and service for the elite
3. By investing money in product advertising, in same time you will be supporting your brand
4. To get better control over sales and more stable ROI

 

 

cons:

1. The implementation of this strategy requires a financial and time costs

2. Your business is highly dependent on your reputation

 

Be Smart, do not share your profits with resellers


Sell on glabex.com – Save your time and money

Glabex.com is a unique platform, which helps you to sell your product by yourself, reach enormous number of customers, build your brand and create a reputation

looking for manager to boost your business – Glabex is online platform allows you to manage your busines as play the game, easy and fast innovative tool for buislding and developing your busiens sonline.

Creating a world in which small businesses have more opportunity in shaping the economy

Glabex is an essential tool for your business

Glabex understands the importance of bringing equal opportunity to everyone and making the world of online business fair, sustainable and fun

Glabex provides many FREE services for business

Design Your Company Page

  • Advertise your company and products as anytime and anywhere
  • Add a high-level overview of your business
  • Upload your company logo, photos and videos, customized filters, tags, product and services

 

Put your business online at No cost

AND

Be promoted via all search engines

 

Create a List of your products and services

  • List as many items as you need, using more than 4000 different categories to present your products and services
  • Add a description, filters, features, images, videos, coupons, offers, discounts
  • Advertise via major social networking websites

 

Easy Products uploading tools

Free Marketing

Social Awareness

 

Create Coupon Campaigns

  • Coupons help you to attract new customers, and keep current customers loyal
  • Special offers give patrons an incentive to continue shopping, which increases sales
  • Online coupon offers can be updated as often as needed or even quickly revised to beat your competitors’ offers

Create a unique, customize Deals and Coupons

FOR FREE!

Apply Coupons
Pictures

We aim to be the place where ideas and innovations can be easily transformed into useful business tools and resources

We are working hard to ensure that your business will operate smoothly and we want your online experience to be enjoyable.

 

Start Selling online ->

Start advertising ->

Build your new couponed campaign ->

 

eBay Hidden fees

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To sell on the eBay online store you have to pay $15.95 per month. You have to pay a listings fee for every item they list for sale.  eBay Store listings expire every 30 days, requiring another re-listing fee. An eBay seller must pay for each extra photo, as eBay allows you to upload only one.

The largest cost is eBay’s “Final Value Fee”.  A “Final Value Fee” is charged to the eBay seller for every sold item: “Final Value Fees” depend on the product, but usually it is between 8% and 18% of the sales price (which is a very high percentage). eBay’s “Final Value Fee” applies directly to the seller’s revenue.

So, in total we have

1)      listing fees of $0.1-$0.2 per item

2)      eBay Store fee of $15.95 per month

3)      ”Final Value Fee”

And one of the biggest complaints about eBay is that their fees seem to be increasing all the time.

Glabex presents a unique opportunity to sell online free of charge. Sellers can list an unlimited number of items for sale, each with 5 images, video and listings never expire.  Unlike eBay, there are no final-value fees.  You do not pay any additional fees when any of your items sell from your Glabex Store. Enhance your business with Glabex.com. Glabex even includes a complementary domain name registration (www.glabex/yourname.com) so each Glabex store can be independently hosted with 24/7 access (all web hosting is also included).