6 tips for the email marketing campaigns

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12 Tips for the Best Website ever

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  • Text must be clear and simply written, with minimal content as the most people don’t read lots of text on a website
  • A company’s website should reflect its main business, so don’t forget put the objective on the front page or a short description of your services and products
  • Include only quality content, with video, and a tone of individualized personality that is useful to the audience is a great way to promote SEO
  • Attract customer’s attention with some videos or flash features. But take care not to overdo it; if your marketing has too many bells and whistles, it’s just a distraction
  • Make sure that your site updated with modern features, as people want to see fresh, cutting-edge designs concise content and a hint of personality
  • Creative and unique design is the best way to stand out from the crowd. When being creative, do not forget to focus on your stakeholders
  • A site should first be engaging, and then attract leads. Sometimes that means being informative, other times that could mean being entertaining
  • Try to keep a healthy balance. Text should be balanced with rich media which keeps users engaged and happy. The brightest solution is not always the most attractive
  • Do not forget about navigation; try to make the interface intuitive and easy to use
  • Do not forget to include your keywords; your website should be SEO friendly
  • Try to include several examples to show people what you can do or what you’ve done for your clients – that’s what people want to see
  • Follow your brand image. If your agency is positioned as the bright, creative team, then your website should reflect that. If your brand dictates that you are a serious agency, working with professionals, then users should have that experience. Websites should be designed in cool colors.

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You don’t want to bother with website creating? Just create a company profile on Glabex.com!

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Glabex provides all the necessary tools to make your online presence unique and catchy. It allows you to upload multimedia, provide descriptive information and link your business profile page with the major social media networks. Your Glabex profile page is well-balanced and has a modern design. On Glabex you can collaborate with your customers and create your own free domain name! It’s a FREE tool. You will never think about hosting or providers, SEO or programming.

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4 Tips for the great Video marketing campaign

  1. Customization and Individualization approach
    You need to gather and present precise information. This data should enrich your video content and be aimed at the specific type of audience. For instance; you can use data from the customers purchasing and browsing history, geo location targeting, account information and social, lifestyle and behavioral details, hobbies and other information about the customer. The more customized content you create, the better your video marketing will be.
  2. Variable data generates more leads
    If 90% of the data is the same, it will not enrich your personalized content at all. You will probably reach only a small portion of your target audience. The same content doesn’t provide incremental value. Try to diversify your data to create more opportunities to address various individual cases and needs with real-based personalization. 
     
  3. Life Video calls to action 
    Video is an effective communicative tool for brands to create bright, easy to utilize messages for their customers. Video marketing is about action. Try to make an effective call-to-action movement in your video like; make a purchase, register for a VIP program, accept a highly relevant offer, call the support center, cancel their contract, etc.

For example video may consist of:

1) Shipping information/online buying instructions confusion

2) Discounts polices

3) Promotes a Value-added Service

Are you unsure about where to host and how to distribute your video content? There are a lot of video hosting websites, social media websites etc. For example: glabex.com allows you to create a business profile, upload images, upload videos about your company, post your services and products, and distribute it on your social network.

Push Strategy

Creating the network of resellers, agents, brokers, representatives

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new to the market

3. You have a tainted reputation and you can “borrow” mediator’s reputation

4. You’re not going to stay long in this market and the release of this product is temporary

 

Be careful!

1. Advertising your product, in same time you advertise Reseller

2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on.

3. Nothing keeps the reseller to break the contract with you

4. It is difficult to control and predict sales. Small businesses always have a certain dependence on distributers which are always pursuing their own interests

5. The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is “big”, and you are “small”

 

Pull Strategy
Selling by yourself

 

PROS:

1. To release services or products under its own brand
2. To position your product as an element of prestige and service for the elite
3. By investing money in product advertising, in same time you will be supporting your brand
4. To get better control over sales and more stable ROI

 

 

cons:

1. The implementation of this strategy requires a financial and time costs

2. Your business is highly dependent on your reputation

 

Be Smart, do not share your profits with resellers


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looking for manager to boost your business – Glabex is online platform allows you to manage your busines as play the game, easy and fast innovative tool for buislding and developing your busiens sonline.

G-Commerce – What is it?

 

it is combination of eCommerce with eBusienss elements, plus social synchronization. Glabex Commerce solutions.