Marketing analytics quest A Demoideo Overview

Analyze your web traffic and see which sources are generating the most leads.

Blogging

Create blog content quickly while getting SEO tips and best practice pointers as you type.

Email

Send personalized, segmented emails based on any information in your contact database.

Search Optimization

Improve your rank in search engines by finding and tracking your most effective keywords.

Lead management

Track leads with a complete timeline-view of their interactions with your company

Social media

Publish content to your social accounts, then nurture leads based on their social engagement. by Corey EridoCoreyges

A well-run machine is built with solid, high quality parts that are all

working together to achieve the same goal. To become a content

creation machine, you need to create an account on Glabex.com, which not only supports only types of content, design studio, but also integrated social commerce system, which helps you to sell your products and services online.

Companies that have created an account with Glabex view content as the

basis for running an inbound company — from Marketing, to Sales, to

Services.

In order to create solid marketing, sign to Glabex, post your company, and publish contens, support your sales with great articles, social sync your articles. this culture of content, we have four big tips to follow.

Time to level. Content isn’t free, and it’s not easy to create. Historically,

content creation has been relegated to free interns and content farms.

Just make sure you allocate time every day and involve all your team to create content on daily basis. It is very easy to involve all team members with Glabex free content creation tool, as all participants can easily share and put content on your social wall.

Invest in Qualified Content.

Everyone in your company should have the ability to contribute

Content, and share it on your company social page at Glabex. Easy share!

It’s how you’ll build a scalable content creation machine.

To foster a culture of content creators, however, you need to reiterate — over and over — the concrete benefits to participating. You should explain that:

  • Being a regular content creator will help them move upward within the company.
  • Content creators are often also thought leaders, and it will help them gain credibility with leads, customers, and even future employers.
  • The content will serve as a built-in online portfolio they can reference years down the road.
  • Content drives critical business metrics, like lead- and customer generation.

Using closed-loop analytic, you can demonstrate the actual dollar value of one piece of content to your business.

  • Being a published author might lead to future opportunities, like speaking engagements, or quotes in high-profile publications.

 

 

Mobilize Every Employee to Create

Content.

You’ve explained why everyone in your company should create content.

Now make them want to.

  • Reward it. The authors of content that performs particularly well should be highlighted for their contribution. You can do this at your next team or company meeting, in an internal newsletter, or in a group email. Be sure to detail the specific results their content drove for the business, like leads or opportunities generated, or customers won.
  • Again, using closed-loop Glabex cloud platforms allows create and distribute content with ease.
  • Make it a competition. See who can create the best piece of content to move a specific business metric — like the most leads generated from a post about a certain subject matter, or the most socially shared piece of content.
  • Lead by example. Whether you’re in an “official” leadership position or not, you can lead by example if you’re championing a content creation culture. Be an active content creator yourself.

 

 

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Inspire Every Employee to Create Content.

You’ll come across some employees that want to contribute content,

but don’t feel capable.

To create a scalable content creation machine, it’s up to you to enable their success.

Employees can share not only text and articles but also picture, for example of technological process, or videos or new product development.

Remember that content helps introduce your customer to your product!

Get it right, make sure your create positive buzz around your brand, team and products. Make your customer be participants!

First, remember that creating content shouldn’t be reserved for just Marketing — or even just a couple people within Marketing. Enable anyone in your organization to contribute content, from Sales, to Services, to R&D. This is beneficial because you’re getting content that highlights different perspectives, and different areas of expertise, both of which make your content arsenal more well-rounded and able to address the needs of different buyer persons.

You can invite your employees to participate on Glabex.

Make Glabex yous social-business networks, it has convenient messaging system, eCommerce platform, and various tools of concept creation.

Ask your employees to participate in content creation and buzz allocation.

Wha is the difference between social networks and Glabex?

Simple as Glabex combines all of social and give s you opportunity to do business online by incorporating social buz to your marketing system

 

 

predicting keywords

 

 The Problem:

“I don’t know what to write about.”

The Solution:all back on your editorial calendar, where you keep

Write about your business, about your team, about new products g of topics . Do not forget to add pictures of your product, idf you discovering it.to write about. You can also reach out tles or Services and ask them to share quently The Problem:

“I’m just not in the mood to write.”

The Solution:

Talk to your colleague and you will discover how much topics you want to share with us Glabex users and your customers. see the laptop trick. Unplug your laptop and go into a quiet. Talk, it is easy.m, free of distractions. Your challenge is to completerking title to

inbound marketing

To become one of those a great marketing company (along with your core business), first remember, marketing is not a job, it is just you and your company, it your team and colleges, your products and brand. Make sure everybody understands it. Your marketing is your collaboration with your team, your product positioned, your brand understanding. If you are doing your job, producing, selling or offering great products or services, you are already doing marketing, what you need just show it, place it, point to it, and share cross social. It is should be fun deal, not job, even not paid job. Get it done in minutes with Glabex, use Glabex as your eCommerce platform or just your store extensions, your sales tool and marketing tool. Get it right and pleasurable with Glabex.

Therefore you always have something great to

write about, you just need to embrace multiple content format types. Some

of them might take a long time to write — such as the thought leadership

pieces your favorite executives are writing, or the big research reports

that required a ton of surveys, data slicing, and analysis.

You should create that kind of content.

But you should also make your life easier, and realize there are a ton of

content formats that are extremely valuable to readers, drive serious

business results, and don’t take that long to put together. Here’s your

quick content toolkit, from which you should draw every day.

Quick Content Formats.

How-To

If you know how to do something your readers would want to know

about, it’s easy to transfer your knowledge to paper — or your

computer screen. Remember, just write it out like you’d speak it if you

were telling a lead, customer, or colleague.

Top Lists

A tried and true content method, top lists are a mix between original

content and aggregation. You aggregate the ideas, and write short

blurbs about each. This is excellent content for a new writer, because

each blurb in the list is quite short, and the post provides a built-in

structure to work around.

FAQ

Think of the questions leads and customers ask you every day, and turn

that into a piece of content in which you answer the common question.

You could also pose a question on a social network, at an event, or

during a webinar, and then respond to them in aggregate in a blog post.

Data

Whether you have your own data or you stumble across interesting industry data in your reading, take one or many data points and compile them into a post.

 

Excerpted Content

When you publish a gated piece of content (typically lead generation content that is gated behind a form on a landing page — such as a whitepaper), a quick source of content is an excerpt of that piece. The excerpt also serves to promote the gated content, showing readers what they’ll get if they download the full version. It’s the same as when an author shares a free chapter of their published book.

 

personalized video

  Video Content

Video content is the most effective type of cotnet. Video is easy way to discuss advantages of your products and your team.

You might also schedule an interview with your colleagues to talk about your company, another helpful video format that doesn’t require a lot of investment. Make it simple and profitable for your company. Upload your video to Your Glabex account, makes it easy for your marketing.

 

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 Newsjacks

By their very nature, newsjacks are quick content formats. When a piece

of news that would impact your industry — or for which you could find

a relevant spin for your audience — hits the press, hop on it like a rabbit

during mating season.

 

Sourcing Content Internally and

Externally with Glabex It:

At Glabex, we build blogging and social advertising to work for You.

You should also be open to accepting guest blogging submissions

from external sources, which have the added benefit of helping build

a stronger link profile.

To squeeze more ROI from the content creation work you’re already

doing, it’s important you get comfortable with finding new ways to use

the content you’ve already created. This is your content repurpose

toolkit — even if you get time-crunched and content creation seems

impossible, these repurposing tactics should keep your machine from

dying out.

 

 

 

 

content

 

Repurposing Content.

This is the key feature, your should admit. Sharing and re-purposing is important.

Most content creators view the

Blog Bundle

Create a lead generation offer by bundling together the content you’ve created on your blog — all around one specific topic — into a longer form content asset.

Glabex_Banner_851x315px

Presentation Slides

When anyone presents, whether in an internal meeting or at a public

speaking event, consider whether those slides can be tweaked to

be a SlideShare presentation, standalone social media images,

or featured on your blog. You can always upload your presentation on your company profile on Glabex!

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Persona Alignment

If you target multiple persons, rework existing, successful content targeted at another segment to speak to a different persona.

Internal Content

If you have an internal company collaboration tool, re-purpose any

industry insights shared there that might be interesting to your target

audience.But do easier – just use Glabex as your internal network and share useful tips with your customer, you can ways adjust setting of your posting to make it public or make it visible only for your team, co-workers.

Glabex is the easiest way to get your audience, market your products and sell online, collaborating with your team securely and easily.

 

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 Content Updates

Content that performed well in the past, but has since gone out of date, should be updated and relaunched. Schedule updates, ask your coworkers each to publish each day!

Create a public conversation, discussion! It is fun, you will see!

Written Content, Visualized

How-to content can take visual formats if you strip down the copy, and reformat the headers into one-sheeters or checklists.

These are perfect for social media, particularly Facebook and Pinterest.

So publish on Glabex and share cross social!!

 

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Glabex is marketing your social channels are working together on promotion, and folks across your entire company know about the content in your campaigns.

 

Content Cross-Channel and Cross-Department Promotions.

it’s a good idea to let your sales organization know about the latest blogs and articles you publishing, and provide them with a short synopsis of the key points you touch on so they can carry on a productive conversation with new and existing opportunities. Your Customer Support team would also like to know about the new publications, since it might address the questions they answer on a daily basis. There is very simple way to do it via Glabex, create share and distribute your content marketing to share it with right people, focus audience or public. The same is applied for all products and services you publish, you can even create couponed action to promote new service.

Finally, alert employees in all departments that a new offer is being released, and ask them to share either the landing page or the blog post on their personal social networks — Twitter is great for this — to benefit from the network effect of multiple people recommending a piece of

content within a short time frame.

Does It:

Glabex does this by communicating offer creation with the entire company — from marketing to Sales to Services, and even Product and support!

 

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Align Content With Strategy.

out such a high

Create a content mix, as professional marketers do. Most importantly, though, they don’t view an experiment’s failure as a personal failure; it’s just the cost of doing agile business. They’ve also mitigated the risk by investing very little resources into the initial experiment, instead opting to iterate on that initial piece of content to see how and if they can make the new content format, platform, etc. work. Some examples of how you could do this include:

  • Trying out new social networks. See if a new or underused social network is a good platform to share your content.
  • Adopting the content format of a particular network. See if you can create visual content that works on, say, Pinterest, or short Vine videos for Twitter. Use Glbex is the start point, then sjust one click and you sahre everyhign cross social, easy and fast, make sheduling. All services are free.
  • Creating videos. Many marketers shy away from videos because of the initial barrier to entry. See if you creating a low-cost, low-resource video pays

you any dividends, and if so, iterate from there.

 Experiment With New Types of Content.

All content, whether part of an experiment or a regular guest in your content creation machine, needs to be pulling its proverbial weight.

Measuring content performance allows you to assess whether a piece of content was worth the time you put into it, and whether you would do it again in the future. Here are the metrics you can track to evaluate the success of your content assets.

Measure Content Performance.

Offer or Landing Page Submissions

Landing page submissions is the raw number of people who redeemed a content offer. You can also look at the conversion rate to see the percentage of visitors to a landing page that redeemed your offer.

New Contact Rate

This number tells you how many of the people that redeemed a piece of lead generation content were new to your database. Re-conversions are important, but it’s also critical your content is helping you continually fill the top of your funnel.

Page Views and Traffic

An excellent metric to determine the success of your overall blog and individual blog posts, this will tell you whether certain subject matters are more appealing than others, and help you inform your content strategy.

Inbound Links

An indicator of content quality, inbound links also help you identify which content is helping you improve your SEO.

Social Media Shares

Social sharing is another indication of content quality, and also helps your organic search strategy. If you need to fill the top of your marketing funnel, identifying which content garnered a lot of social media shares and replicating it will help you score another success.

Conversion Rate

You can get a conversion rate on just about anything — a landing page, a thank-you page, a blog post call-to-action. Measure the conversion rate across different content assets to see what correlation you see between content topics and formats, and the channel on which it lives. Rate calculator is inbuilt in all your pages, been customer ratings. The higher the indicator the higher your comments on search results. For instance, you could compare the conversion rate of a CTA promoting the same offer on a blog, versus on social media, to assess if one audience is more interested in the content asset than another. Analytics is the key at Glabex.

 

Glabex exists to make your business profitable. Get in touch with your customer, cross post your word, make your team work together and sell online with ease, everything for you on Glabex, for free…

 

Make sure you do not miss this opportunity, as it is unique..

 

 

 

Optimize Lead. Management to Align. Sales and Marketing.

gen qual leads

New pressures for marketers

Today’s marketers are under mounting pressure to demonstrate the direct connection between marketing programs and sales impact. While Measuring return on marketing investment is not easy task.

 

Marketers need to show a positive link between outreach activities and bottom-line metrics such as new customer acquisition and sales revenue. But for many companies, deficient

lead management practices keep getting in the way. The landscape of business-to-business marketing has profoundly changed.

 

Marketers face the formidable challenge of tracking leads from an ever-expanding array of channels in an increasingly complex purchase-decision process. In the past, marketing teams

focused largely on raising brand awareness through creative work, but this is no longer true. Marketing departments now must be able to show—proof-positive—that their efforts directly contribute to new leads, customer acquisitions, sales, and revenue growth.

 

Marketers working in the new landscape of business-to-business marketing face yet another challenge: how to manage an ongoing digital dialog with prospective customers. Because today’s buyers use social media extensively, marketers need to be agile enough to keep them engaged and informed—not just in the early stages, but throughout the marketing and sales lifecycle.

 Рисунок2

New solutions: a holistic approach

What’s the answer to these challenges? Marketing automation software, which automates the process of moving leads through the sales funnel, can be part of this solution but clearly technology alone cannot make the difference. The solution lies in synchronizing processes and technology to better align marketing and sales and improve lead management.

 

 

Marketing operations offers a way to coordinate people, processes, and tools. Marketing operations principles offer a holistic approach to optimizing lead management and provide

a clear path from marketing spend to revenue through realized sales—one that examines how people, processes, and tools come together throughout the marketing and sales lifecycle.

 

It prioritizes staff training and development, defines lead handoff and followup

mechanisms, and evaluates software tools for improving both marketing and sales force automation.

 

By taking steps to coordinate people, processes, and tools to manage leads, marketing leaders can more accurately measure and maximize return on marketing investment. The holistic approach focuses on three key activities:

 

  • Synchronize the efforts of cross-functional teams
  • Optimize lead management workflows
  • Close critical gaps in software systems

 gen q lead

Need to synchronize team efforts

 

Marketing and sales teams often are not aligned in their processes and goals. Lack of alignment between marketing tactics and sales objectives magnifies the difficulty of measuring performance.

 

Marketing staff contend with the pressure of keeping the sales pipeline primed with leads. At the same time, sales personnel routinely clamor for more efficient lead routing and better insight into the value that each opportunity represents.

 

To win support for ongoing marketing investment, marketing leaders need to be able to show the direct impact of expenditures on tangible business outcomes, such as growth in market share, increased sales, greater customer value, and increased profitability.

 

Deficient lead-management practices, often related to the growing complexity of marketing campaigns, are a common source of misalignment between marketing and sales. Today’s marketers typically need to mine and monitor responses from numerous channels while navigating a labyrinth of workflows to distribute leads to sales staff.

Marketing is evolving

Рисунок1

Spotlight on leads: what goes wrong?

Lead management lies at the heart of the issue. It encompasses the methodology, organizational roles, processes, and technologies dedicated to providing sales teams with qualified prospective customer information. This critical function dictates how customer inquiries are captured, how leads are ranked, and what communications tactics are applied to leads at each phase in the purchasing process.

 

The main bridge between the marketing and sales teams is lead management. Yet, for many enterprises—despite its obvious strategic importance—lead management is in desperate need of fixing. In some cases, companies lack any means for scoring leads or nurturing prospects that are not yet ready to buy. As a result, they lose a significant number of leads each year to neglect.

 

Marketers face pressure to continuously feed the demand pipeline.

 

As a result, marketing teams tend to focus on quickly pushing leads to sales contacts in high volumes, rather than evaluating and classifying responses in a more systematic way. Predictably, in this scenario, sales personnel cherry-pick the most promising leads and

overlook the others, resulting in high lead-churn rates and wasted opportunities. Marketers need standardized processes for lead qualification, routing, and nurturing. Using marketing operations principles, they can classify opportunities, engage prospects with appropriate follow-up communications, and close the loop with sales teams to measure campaign performance.

 

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How do you fix it?

The way to build an opportunity pipeline that generates higher conversion rates, more closed deals, and increased profitability is to fix lead management first. By focusing squarely on aligning people, processes, and tools, you can optimize and quickly scale lead-management workflows. With an enhanced ability to track leads throughout the purchase-decision process, you can close the loop with sales to evaluate and take steps to maximize return on marketing investment.pact of such an

initiative.

  • Determine gaps. Perform a high-level capabilities assessment that evaluates the staffing resources, process flows, and technology assets that support lead management.

 

  • Assure data quality. Consolidate and cleanse lead-tracking data sources to enable streamlined, consistent performance measurement.

 

  • Optimize processes. Define simple, repeatable processes and automated workflows to govern lead capture, qualification, and off, and performance tracking tasks. Provide ongoing staff training on these processes and adopt a strategy of continuous improvement.

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About Glabex

Glabex is is a B2B online platform that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. Glabex services include bu not limited to eCommerce solutions, social advertisign, email marketing, full sycle analytics, education and online marketplace for all kind of products and services.

 

b2b pics

Plan your content strategy.

g-commerce1

Before uploading images or any text to Glabex, plan out a content strategy for the types of images and content you’ll share and how these graphics communicate your brand’s message.

Related:

To start, identify potential followers by seeing who’s following your company (current customers or interested users). Then, take a look at the content they are sharing and consider their preferences when defining your own content strategy. If you notice that one of your customer are paying attention to the particular products and sharing particular things you may want to share more or less same things, which related to your currently listed products. You should ensure that right image will appeal to the right person, followers.

As you go through this process, continually ask yourself the following questions to help guide the content curation process:

  • What types of content do my potential followers, existing customers seem to prefer?
  • What types of content will most likely encourage these Glabex users to engage with my brand?
  • How can I share content that will get people talking about my brand?

Post engaging images.
Once you have a feel for the types of content you plan to share on your Glabex company page, you’ll find that it’s worth brushing up on your photography skills. Users on the site can be extremely picky about the images they “like.”

 

6 Tips for the Email marketing campaigns

emailmark

The best marketing practices

Email marketing is incredibly powerful marketing tool to have in their arsenal of marketing techniques, and should be an integral part of an overall marketing strategy of any business. However, very few companies are actually able to do what you need to master this technique, and as a result, they lag behind and missing out on potential revenue growth. So, what’s the secret? Well, there really is no perfect formula, but there are certain things you can do to improve the results of your email marketing campaign. Please take a look at the following several 6 steps:

Make it Valuable – Sending your customer an endless number of  useless information, which will be forwarded to trash and mark as spam immediately. Instead, to make sure that the content of your emails is useful for your readers, offering something valuable. It can be links to helpful articles, a few simple tips or coupons, interesting news about your new product issues, or events, organized by your company.

Be Consistent– If you really want to reach your customers and create your brand image, you need to be consistent in your e-mail efforts. Do not just send an e-mail disorderly, spamming your potential customers with useless and irrelevant information. It is better to create strict  editorial calendar, build  a regular newsletter. Once created such newsletter, send it at least weekly.

Include a clear call to action is a proven fact that people do what they say. Instead of hoping that your prospects will take action, tell them! Whatever the purpose of your e-mail address is, whether to sell a new product or service to get people to sign up for an event or webinar, use action words like “click here to buy now” or “signed today,” to encourage your readers to This goal

Keep it simple and short. Nobody wants to spend their time to read unexpected unfamiliar email. Creating email marketing campaign, you are trying to catch your potential customer attention. So , make your content simple to read for anybody and most important short. Try to explain your point in 2-3 sentences. Keep in mind that the majority of readers look only on first or second sentences.

Perform the highest quality. You do not need to focus on every your core products or services, but explain only the best you think your customer will be interested the most.

Keep it compatible. There are so many different operating systems and devices, no one knows what and how to retrieve your mail and read. Make sure you make your email acceptable within the most popular email services. Try to keep your content without pictures, as many programs automatically disable this option.
Remember, make it short, valuable, consistent, accessible.
Take a look at the following several examples:
Example 1. Invitation Email:

We invite you to visit our unique business platform, which allows you

  • To open your own branded online store
  • Increase your brand recognition, by being integrated with a community network
  • To run Daily Coupons promotions
  • Increase social awareness
  • To create professional business profile
  • Professional search engine optimization
  • Intelligent social media marketing

 

Please proceed to the link glabex.com

Example 2: Conformation email

Thanks for joining Glabex. You have successfully signed up.

We’ve automatically generated the following Glabex username for you:

Username: Alex.D

You can change your username and password by going to your profile settings.

Now on to the fun part – sign in to Glabex and get started!

Enjoy,
Glabex

6 tips for the email marketing campaigns

Shopping e volution

What is Glabex?

g-commerce1

 

Get a free online store and list all your products in our 100% free online marketplace

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Glabex allows:

 

  • List unlimited products & categories
  • Upload up to 10 photos per item! + Video
  • Own and customize your own store URL http://ecrater.yourname.com
  • Import bulk products from csv/text file types
  • All products are submitted to Google Product Search

If you don’t have a lot of tech expertise or a big budget, or don’t want to pay for hosting or set up your online store. There is no problem. With our FREE store solution you get a professional e-commerce store capable of selling any product

What exactly is Glabex?
Glabex is a unique platform for business. First of all, it is a 100% free online marketplace, also it is social ecommerce hub for your business. With Glabex you can build online profile for your company, set up your market place, list your products&Services in Glabex free online market place, update information though out all social spots from your Glabex business profile with one click.

What software do I need to run my store?
There are no software requirements to build and manage your online profile. All tools and plugins are pre-set up in a Glabex cloud.

Does Glabex sell anything?
No, it does not. Glabex is an “ecommerce platform”. We do not sell products. And we are not responsible for any listed products.

How many products I can sell on Glabex store?
You can sell unlimited number of products on your Glabex store.

Can I use my own domain name?
You can modify your glabex URL, by entering your domain name in Settings.

Does Glabex support Secure Socket Layer (SSL) encryption?
Yes. SSL (secure order protection, secure certificate or digital certificate) is a protocol for securely encrypting and transmitting electronic information between web servers across the Internet, and is the most popular method for ensuring the secure transmission of information. A locked security icon on the browser shows that the connection is encrypted.

 

 LOGO

Store Features

  Unlimited categories

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  Unlimited products

x

  Up to 10 photos per product

x

  Paypal Support

x

  Feedback system

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  Bulk importer

x

  Tax zones

x

  Flat Rate Shipping

x

  Weight-based shipping matrix

x

  USPS Shipping Calculator

x

  Copy product feature

x

  Fully editable store texts

x

  Set promotional product

x

  Set promotional categories

x

  Order Management

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  Notify for order by e-mail

x

  Inventory Control

x

  Store Widgets

x

  Google Analytics Support

x

  Google Base Attributes Support

x

  Free webstore hosting

x

  Unlimited disk space

x

  Your own URL http://yourname.glabex.com

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5 The Most Popular Networks of 2013

 

We offer you a short review of some of the social and business networks which we consider to be the most popular in 2013. If you have you own predictions, please share them with us, and we will update our report!

LinkedIn

Linkedin seems to be one of the main players in social media for media marketers to work in as a network that is designed for business professionals but it is also a prime place to generate B2B leads from. Since LinkedIn is a place for business professionals and a job seeking tool, a marketer can stick to old business strategies and create various groups around his products. In most cases blogs and comments appear to be more like a billboard of advertising links, and ineffective marketing suggestions. But many people are interested in reading the comments about interesting topics.

Google +

It is well known that Google is a networking giant. Basically Google created SEO, as well as a key words search. And with Google being the search engine giant that it is, it set up a historic battle between SEO specialists. Google+ is a giant search engine optimizer. In other words, G+ isn’t just a place to market your business; it’s also a place as to where your SEO efforts matter. In other words you get what you pay for. It is an internet marketing monopoly. Many people hate Google for that. Despite many hours dedicated to G+, you just can’t get the hang of it. It is so tricky to use and not very useful.

Pinterest

Pinterest is interesting hidden market model. It isn’t just a board for beautiful images. It is a little bit more (like everything online, it’s not only content!) You can use this platform for business development. If you have a great graphic designer, then you can create unique infographics that you can post on Pinterest (or any other networks). If not, here is probably no sense wasting time on it. But take into consideration that the mechanics of SEO are still slowly developing, so you need to use it until it becomes a full-blown marketing tactic.

Glabex

Glabex.com is catching on as an effective business marketing tool. Unlike the others, Glabex is especially tailored for online business. As far as we know, it is the US’s first online destination specially made for businesses. Idea is quite new, and it’s a business model that focuses on local, independent companies by offering a cost-free, risk-free online presence.  This platforms combines the charm of social media marketing, allowing users to upload a variety of media content for business or product promotion, with online retailing by providing sophisticated tools for online e-Commerce.

Facebook

Now, this is where a lot of marketers seem to go wrong. When on Facebook, it’s important to remember that it is a social website. Thus, when on Facebook, you must promote yourself as a business person. This will be less successful in attracting fans. You need to be social as a person, and as a company. The Facebook crowd you are marketing to is diverse. Facebook has all kinds of adverts and spam groups and games. You need to spend too much time on Facebook to gain page recognition for your business or bring in some fans. It is hard, especially when you need to do not only Facebook marketing, but also other marketing for your business. Social media is something that takes a lot of time and effort. Well, on LinkedIn perhaps you can do business marketing, but on Facebook or Google+, it is less successful.

Each social network has its own type of audience members. It’s a good idea to advertise on all of them. However, if you spend a bit of time finding the right communities/groups/pages—which may take a little while—you will enjoy more success.

It’s better to formulate a proper strategy before just jumping on board.

We hope that these tips will to help you to improve your social media marketing.

 

 

The Mister of “Content”

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Creating and marketing any kind of content and spreading it, is now as easy as never before.

This has been developed by the advent of social networking boom and blogging software that facilitate fast efficient multi-media publishing.

Content in our days is not a “content”, if it is not shared!

Some facts about history of “Content”

Facts proving incredible grow of online content

  • Facebook has approximately 90 billion images, 6 billion images are published every month, and this number is growing!
  • By June 1012, Flickr has 7 Billion Photos
  • 11 million videos are uploading worldwide every minute
  • Approximately 350 million blog posts are published every year

Why Content is in demand? Because people are looking for

  • Information
  • Education
  • Suggestions
  • Solves problems
  • Entertainment

In the developing world, the demand of knowledge, manfully content is never ending

Let’s try to understand social media meaning. Social medial is a content, which consist comments, text, images, videos. It will remind you that content can be any type of media and format. Social media is all that Media in all its formats that was previously hidden on personal computers, consisted in files offline, but now it can be published to a variety of social media platforms that host and make public your previously unpublished media.

Let think what should be published and how to find right path, let’s say right content?

Let’s list all types of content we know so far

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1.Videos

In our days so easy to create simple video, as the development of inexpensive video cameras with high definition, included in smart phones, becomes the standard feature allow you to create any kind of video content and share it immediately via multiple.

Types of videos:

  1. Interviews
  2. Meeting records (try not to break confidential policy)
  3. Presentations
  4. Video about products
  5. “How To” videos that instruct and teach
  6. People feedbacks, comments about your product, service or store.
  1. Presentations

Presentation is easier to create comparing with Video. Gust link several images together and use your presentation via different sources, share your presentation with colleges, customers or friends, or choose public sharing.

You can create different types of presentations. Basically presentation is dynamic slideshow; its marketing rating is much higher than the rating of static image. Your presentations may instruct your customers how to use products and may be applied to your product on online stores.

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  1. Images

Creating images content is even easier than creating presentation content. High definition images that are well produced can provide high engagement.

  1. You can create a masterpiece using Adobe Photoshop or any other editor to attract people’s attention to your company, brand , product or service. Be creative, use high definition cameras to make the best shot. Visually presented concept is the best way of describing what you offer.
  2. Photos at events demonstrate active participation in your industry and can provide high credibility through association.
  3. Varity of photos of your product are better than text description.
  4. Take photo of your staff at work. It can provide a personal insight to a company that humanizes companies which is vital on a social web.
  5. Make photos of you business, café or restaurant, spas salon, golf club, to give an idea for your customer what to expect.

By providing nice, bright attractive images, you increase your brand recognition and lift your ranting upfront your competitors.

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  1. Text Content

Text content is one of the oldest of formats, but it is still one of the most useful and important part of the whole internet content. It is not so easy to create good, concise, clear, well organize text content.

The most highly engaging text:

  1. White papers – General reports, which describes some aspects for prospects buyers. They are generally 8-12 pages in length
  2. eBooks – They are usually 20-100 pages in length. Such resources can be free (in the short form) and maybe sold in the longer format. eBook usually present more complex information than white papers.
  3. Case Studies –They are typically 1-2 pages long and with the narrative structure of the a story and are based upon real life events. Usually it describes strategies and tactics of particular business cases.

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  1. Audio

Audio and podcasts are widely used. Podcasts can also be very effective when packaged together with a presentation or video

  1. Podcasts: Pre-recorded presentations either by one person or a group. Podcasts discusses a topic that educates and solves problems.
  2. Live on-line radio shows with interviews of experts, educational programs, news, podcasts and entertainment programs.

Audio is more powerful marketing tool than anybody can expect. People listen audio while doing other things. So audio content suggests more verity and is simple to record and implement.

You can boost your sales simply by recording audio instruction to each of your product. You can always describe advantages of your product, using different examples. So Audio content can be used as single tool or accompanied with other content types.

Sometimes using a range of formats for the same information will allow you to reach a broader audience.

You can use all kind of content form marketing purposes on glabex.com.

Glabex is the US’s first free online shopping portal for local independent retailers. Glabex connects the individuality and choice of products from independent shops with the convenience of being able to shop online anytime.

The site is made for wide range of businesses retailers to quickly set up online store so that customers can browse and to buy from the shores they trust.

Glabex puts business online, giving local shoppers 24/7 access to their favorite brands with all the convenience and benefits associated with e-commerce.

There is no more need to run your own online store, simple register and upload your products, accompanied it with variety of different content, like images, videos, presentations. So not think about hoisting or service fees.